Embed Size (px)
Citation preview
The Marketing
Hourglass
Getting Customers
to Know, Like
&Trust Your Business
© Duct Tape Marketing. Used by Permission
Definition of Marketing
Know Like Trust
Marketing is a System
1. Strategy before tactics
2. Fill your marketing hourglass
3. Publish educational content
4. Create a total web presence
5. Use a lead generation trio
6. Make selling a system too
7. Live by the calendar
• Articles
• Ads
• ReferralsKnow
• Web site
• Reception
• NewsletterLike
• Marketing kit
• Free report
• Product PresentationTrust
• Webinar
• Evaluation
• NurturingTry
• Service team
• New customer kit
• Finance/deliveryBuy
• Post project survey
• Cross selling
• Quarterly eventsRepeat
• Results reviews
• Partner intros
• Peer2peer eventsRefer
The Marketing Hourglass
© Duct Tape Marketing – all rights reserved
The
Buying Pattern
Timing
Triggers
Research
Know
• GOOGLE = Online
• ASK = Referral
• KNEW YOU =
Advertising/Promo
• READ/HEARD =
Public Relations
Like
Something they:
READ
SEE
HEAR
FEEL
= Minimize Risk
Proof Trial Products
Guarantees Low Cost
Deliver
CROSS SELL &
UP SELL
+
NURTURE
= RAVING FANS!
• Articles
• Ads
• ReferralsKnow
• Web site
• Reception
• NewsletterLike
• Marketing kit
• Free report
• Product PresentationTrust
• Webinar
• Evaluation
• NurturingTry
• Service team
• New customer kit
• Finance/deliveryBuy
• Post project survey
• Cross selling
• Quarterly eventsRepeat
• Results reviews
• Partner intros
• Peer2peer eventsRefer
The Marketing Hourglass
© Duct Tape Marketing – all rights reserved
• Articles
• Ads
• ReferralsKnow
Like
Trust
Try• Service team
• New customer kit
• Finance/deliveryBuy
Repeat• Results reviews
• Partner intros
• Peer2peer eventsRefer
Filling the gaps – product & process questions
© Duct Tape Marketing – all rights reserved
Marketing Life Cycle
Questions
About Moxie MarketingMarketing with an Attitude for Small Business
• We help small business owners and service professionals realize their
business dreams
• Install small business marketing systems & equip your company with
great creative, tools and tactics.
– Strategy before tactics
• Powered by Duct Tape Marketing, Certified Consultant
• Simple, effective, affordable
– Collaborative Consulting
• Your Businesses Virtual Marketing Dept.
• Group Training
About Moxie Marketing– Creative Services – Jolly Design
• Logos, business identity
• Marketing collateral
• Web Design
– Public Relations – Dave Manzer Creative Relations
– SEO, SEM
– Advertising & Copywriting
– Video & Direct Marketing
– Email Marketing
Services• Core offering: Guided Marketing Program (One-
on-one) – Your Virtual Marketing Manager
• Marketing Training Camp
• Referral Engine Group Training
• Social Media Group Training
• Match experts and contractors to match the
client’s needs and budgets (writers, etc.)
• Services: Constant Contact, SEO, Pixability
Video Marketing
Rick L’Amie
• Web: www.getmoxiemarketing.com
• Blog: www.marketingwithmoxie.com
• Twitter: twitter.com/MoxieMarketing
• LinkedIn: www.linkedin.com/in/ricklamie
• Email: [email protected]
• Phone: 512.814.MOXIE (6694)
