Embed Size (px)
DESCRIPTION
Citation preview
Robin Brattel, [email protected], Mar 2013
CONFEXEffective Use of Social Media and
Online Platforms in Event Organisation and Promotion
Background
Setting the scene
@RobinBrattel – [email protected] - 07944 444242
CEO of Eventility.com• Organisation and promotion made easy for clubs, groups & events• Engage™ solves the problem of data and member management for associations
Founder of Inapub.co.uk• Connecting pubs with people• 100,000 unique visitors per month and rising• Monthly magazine going to 17,000 independent pubs• Apps on major platforms
Why am I here?
Do any of you know Paddy Cosgrove? No, me neither…
But.
In 2010 he started the Web Summit in his front room with 2 mates.
And now in 2013 (he makes you believe) it’s THE go to web event in Europe…
And the stats don’t lie –
LAST WEEK 1600 people signed up for 2 for 1 codes for his OCTOBER summit!
Impressive stuff.
A great case study
Content – he created an event with great content to…
“build something for the person I was: a startup entrepreneur with little faith in the value of events.”
Clearly he’d spotted an opportunity, then surprisingly, he kept it low tech…
Focus on the USP
Email, yes email.
He writes to me every week – sometimes twice a day – he keeps it brief but he makes the most of what he's got for you.
And why not? 90% of people have email accounts – it’s the best way to reach everyone.
How’s he achieved it?
He keeps it brief but he makes the most of what he's got for you.
He often writes – with no graphics, so no branding, nothing distracting my gaze. Just a very simple update.
Paddy Cosgrove
Is it spam?
I’ve never met him yet I’ve had 34 emails in 1 year!
But he writes personally - and whether you love his familiarity or hate it, you have to admire it.
Paddy Cosgrove
He’s writing because he’s doing you a favour, right?
I’m not sure:
What it is though is engaging, a conversational tone.
Paddy Cosgrove
Paddy Cosgrove
And of course he uses Social Channels:
Paddy Cosgrove
It’s going well enough that he’s spun a social event PUB SUMMIT series off his Web summit series.
Literally brilliant.
AND you might meet Zuckerberg there too!
Paddy Cosgrove
Effective use of social media
Before • During • Afteryour event
72% of event organisers see social media as very important
What they use: – 84% Facebook– 61% Twitter– 42% YouTube– 42% Linkedin– 36% Google+– 31% Blogs
78% of event organisers plan to use it more…
First though what social media is used?
Using social media can help you to • Collaborate
– Partners– Colleagues– Reduce email volume by 30%!
• Discover– Suppliers– Venues– 61% of people read reviews before making a purchase
decision• List
– On social media or use Eventility to reach them all– Create online content for distribution– 32,000+ events on Eventility
Before - Organise
Before - Promote
Using social media can help you to • Engage
– Create attendance chatter– Hashtags for suggestions for event – Will lead to social introductions– Target influencers; local/national/subject experts– 71% more likely to buy if referred to via social media!
• Content– Release interactive content every week; Announce new
speakers– Write to me every week; without branding!– Customer Service - Columbus marathon answered 151
questions in the week of the race on Facebook– Competitions to drive virality (gamification)
Before - Promote
Using social media can help you to • Engage attendees & non attendees
– Encourage posts via Twitter with hashtag - spot themes– Carry out interviews at the event with
speakers/participants– Ask questions, generally that creates more engagement
not less– Prizes – can encourage users– Live Streaming – YouTube means pre moderation is not
possible
During - Engage
Using social media can help you to • Engage attendees & non attendees
– Create social media rules!– Remember, it’s about quality of the engagement not the
quantity– So – set guidelines, manage expectations, avoid
arguments– Choose channels;
Facebook/Twitter/Instagram/Flickr/Pinterest/Vimeo/YouTube/Vine/Tout don’t do them all
– Pre/post moderation; pre is safest– Be human – sound friendly, helpful, make sure people
can relate to you– Be responsive – people love to be acknowledged
During - Engage
During - Engage
Using social media can help you to • Extend the life of the event
– Post event videos – reach the 800m unique users on YouTube
– Blog – include photos and social chatter– Feedback – ask for it from attendees, ask questions
about next event
Post – Extend the life
The Google Glasses Future
What’s coming
It’s all about the data• Glasses, Watches, Cars
– We’ll be surrounded by data & content
• Proliferation is already happening• Start thinking about your event
content now to stay ahead• I’m already sat at the event checking
data – soon it’ll be immersive.• The winners in this world will reach
me no matter where I am and how I
look – this is what Social Media is
leading too.
Just around the corner
What works well
Tools you should/could use
Other than the obvious Facebook, Twitter, YouTube, and Linkedin…
Flickr is a great host for your photos – use it before, during and after your event
Presdo.com is great for networking – use it before the event
Corkboard.me is great for collaboration – use it to share content
Sentiment140.com – is one of many sentiment tools you can use during your event
Coveritlive.com – is a good way to curate content during your event
Vimeo is great for your video – use it to extend the life
Tools you can use
