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This is a presentation by Elise Wickett, RVT and Mike Pownall, DVM on the expanded role that RVTs can offer a veterinary practice using recent digital technologies. This allows a RVT to be more productive and offer more value to a veterinary practice.
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The Digital Veterinary Practice: beyond x-rays & ultrasound
Elise Wickett, RVT Mike Pownall, DVM
McKee-Pownall Equine Serviceswww.mpequine.com
Transition to a new future
• The current model• The new model• Opportunities• Be part of the
change
What’s wrong with this picture?
Maximize your potential
Improve Job Satisfaction
Increase practice income
Tell me more…
CUSTOMER SERVICE
• Social Media
• Internal Efficiency
Customer Service
• Client Education• Accessibility• Ease of doing business• Broaden practice access to experts
What is Social Media?
“Social media is the use of technology combined with social interaction to create or
co-create value.” www.ducttapemarketing.com
Challenges in equine practice
• Economy• Competition• Internet
Why Do I Need Social Media?
People Do Business With People They Trust
Social MediaWhy is it Different?
• Conversational• Collaborative• Selective• Immediate• Transparent
How
• What is our goal?
• How are we going to do this?
• How do we know we are successful?
Strategy
• Facebook is not strategy• Facebook is a tool.
• Herd health is a strategy to minimize the spread of a virus
• A vaccine is a tool
Social Media Failure
• Boring• Inconsistent• Preach• Don’t engage• Don’t measure
4Es of Social Media
• Educate• Entertain• Engage• Evangelists
Social Media Universe
Web Site
Blog
• 140 characters
• Unique language
• Immediate updates
• Share links, photos, videos
• Twitter now has >200,000,000 users
• 8% of Americans
• Fastest growing platform
What if people say bad
things about us?
“Our brand isn’t what we say it is.
It’s what the search engines say it is.”
Mitch Joel
www.yelp.com
Google Alerts
Responding to Criticism
Social Media Policy
http://www.ibm.com/blogs/zz/en/guidelines.html
The 3 reasons vets fail at
Social Media
The 3 reasons vets fail at
Social Media
Too old, too busy, too cautious
Strategy
• What?• How?• What?
How
• Which platforms?• What content?• Who is going to do
it?• Time?• Budget?• Buy in?
The person doing Social Media at a vet practice
is as important
as the person who answers the phones
June 2011• 6500 web page views• 28,000 FB Impressions• 3000 phone calls
Internal Efficiency – File Sharing
Dropbox
Internal Efficiency - Communication
• Basecamp• Go To Meeting• Skype• Google Docs• Google Calendar• Posterous
Basecamp
GoToMeeting
Skype
Google Docs
Google Calendar
Posterous
Customer Service - Services Offered
• Broaden practice access to experts
• Technician appointments
Apps
• Efficiency Apps– Unit conversions– Weather– Gas buddy– Friend finder– Maps– Formulary– FEI/ Clean Sports – Equine Techniques– Equine Lab– CVP compendium
• Client Apps (education)– Equine conformation– Equine vet– Physical Horse 1, 2, 3– Horse Keeper – Equivitals – Horse height calculator
Apps
Apps
Now Get Going!
• Slideshare www.slideshare.net/mpequine• Twitter – Check our website• Facebook
www.facebook.com/McKeePownallEquineServices
• You Tube www.youtube.com/user/mpequine• Blog http://www.equinevetbusiness.com/• Website www.mpequine.com• Email [email protected]
Thank You
