Employee Portal Evolution Masters:

The Collaborative Intranet

Richard Hare 29th November 2010

Who loves their intranet? (2004)

British American Tobacco at a glance

World’s most international tobacco groupBusiness in 180 countries, over 250 brandsGlobal market share approx. 13% Market leadership in more than 50 countries

Over 60,000 employees Most recent performance (2009)

£14.2 bn revenue £ 4.1 bn profit from operations £26.0 bn tax contribution

PICTURE 4

Drag picture over square to align or delete square if pictures are not

required

PICTURE 3

Drag picture over square to align or delete square if pictures are not

required

PICTURE 2

Drag picture over square to align or delete square if pictures are not

required

PICTURE 1

Drag picture over square to align or delete square if pictures are not

required

“No one’s using it…”

Search takes 20 seconds to return a meaningless result

Content out of date

Difficult to navigate when based on hierarchy

…but people still want sites

End markets diverging

Functions diverging

Strategy

Quick wins: Fix search Simplify content management

Medium term Adopt consistent look-and-feel Reorganise content

Long term Experiment with social tools

Prototype (2004)

Corporate brand

UK Prototype

Card sorting and benchmarking

Finished article

“Connect, collaborate, innovate…”

Social Media at British American Tobacco:

1997: On-line Communities

2004: Blogs

2008: Social Networking

Social Computing

“Web 1.0 was all about connecting people. It was

an interactive space… people to people… that was what the Web was

supposed to be all along.”

Sir Tim Berners-Lee, 2006

http://www.ibm.com/developerworks/podcast/dwi/cm-int082206.txt

Photo credit: http://www.flickr.com/photos/f7oor/405046410/

Your Voice 2005: Fear, uncertainty, doubt

Category 2: Open Minded

A 52 13 34

B 62 -9 * 13 25 *

(N) indicates 'Disagreeing' is the Favourable Response

Legend

British American TobaccoBAT YOUR VOICE 2005 (35428) vs. ISR GLOBAL HIGH PERFORMANCE NORM 2005 (147973)

Total Favourable

Total Unfavour-

able?

It is safe to say what you think in this company.

Differences From Benchmark

B. ISR GLOBAL HIGH PERFORMANCE NORM 2005 (147973)A. BAT YOUR VOICE 2005 (35428)

17.

Coloured Difference Bars indicate a statistically significant difference* indicates a statistically significant difference

0 25 50 75 100

52

62

0

-9

-30 -20 -10 0 10 20 30

Communities: Ten Years, Five Platforms

Workshop: ChangeNet (2005)

CommunityBuilder

2006: World Cup Forum

2007: Management Trainee Community

2004: “I want to try blogging”

Tom

(Change and Communications Manager, Global Operations and I.T.)

From SiteBuilder… (2005)

…to BlogCentral (2006)

Set expectations

Interact homepage with newsfeed

BlogCentral: Aug 2006 – April 2010

BlogCentral Users: Monthly

0

500

1000

1500

2000

2500

3000

3500

Users

Friendster to Facebook

2003 2005

2007 2007

2008: Connect

A global internal directory

UK network – by function

#madewithgephi

Category 11: Guiding Principles

A 65 10 25

B 52 13 * 13 * 34 *

C 54 11 * 13 * 33 *

D 67 -1 * 11 * 22 *

E 58 7 * 13 * 29 *

vs. 4 BENCHMARKS

E. TP-ISR GLOBAL FAST MOVING CONSUMER GOODS NORM (160316)B. BAT OVERALL 2005 (35428)

C. BAT OVERALL 2006 (38719)

British American Tobacco

D. TP-ISR GLOBAL HIGH PERFORMANCE COMPANIES NORM (145670)

13.

Coloured Difference Bars indicate a statistically significant difference

* indicates a statistically significant difference

BAT OVERALL 2008 (46067)

A. BAT OVERALL 2008 (46067)

Total Favourable

It is safe to say what you think in this Business Unit.

Differences From Benchmark

Total Unfavour-

able?

0 25 50 75 100

65

52

54

67

58

0

13

11

7

-1

-30 -20 -10 0 10 20 30

Your Voice 2008

The future…

The future…

Questions and discussion

Contact: www.twitter.com/richardhare

Blog: www.richardhare.com