The Business of Social Innovation:!An Executive Briefing with Grameen & Danone !

23rd November 2011!

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Corporate Social Responsibility (CSR) is dead. Giving money to charity, staff volunteering, painting the community centre – all good things but peripheral to the business. They donʼt lead to the creation of new products and services, differentiate your brand, engage your people or achieve lasting social or environmental impact." "The answers to the world's biggest social challenges will not be found by governments, charities or NGOʼs alone. Increasingly big companies are creating new business models, new products and services that deliver lasting, financially viable solutions to the big problems we face. The successful business leader of the future will have to understand this agenda to achieve competitive advantage. " "We call this emerging paradigm 'corporate social innovation' – Michael Porter calls it ʻcorporate shared valueʼ - and we believe it might be the future of business." "On November 23rd 2011 we are bringing together two of the planetʼs leading thinkers and actors in this space. We are delighted and honoured to be hosting in London Professor Muhammad Yunus and Emmanuel Faber, Groupe Danoneʼs COO, one of the first movers into “corporate shared value” arena."

The Business of Social Innovation! !

“The purpose of the corporation must be redefined as creating shared value, not just profit per se. This will drive the next wave of innovation and productivity growth in the global economy. It will also reshape capitalism and its relationship to

society. Perhaps most important of all, learning how to create shared vale is our best chance to legitimize business again” !Professor Michael Porter, Harvard University!

Muhammad Yunus is the pioneer of microfinance and, in Bangladesh, has created the multi-billion dollar Grameen group of social businesses spanning banking, mobile phones, energy and IT, which touch the lives of many millions of poor people in underserved markets. This Nobel Peace prize winning social entrepreneur and best selling author has created groundbreaking partnerships with global companies such as Danone, Intel and Adidas as well as the governments of, amongst others, Brazil, Colombia, and Japan. His provocative point of view is that the world urgently needs a new business model that is as competitive and market facing as traditional business, but which focuses on ending poverty and inequality." "Emmanuel Faber oversees Danoneʼs innovation, people, finance and social impact agendas across the planet and is the driving force behind Danone-communities a 100 million euro fund that backs innovative business models in Asia, Africa and Latin America. Grameen Danone a joint venture food business targeting the poor was his first investment.  "

The Business of Social Innovation:!Who you will meet!

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“We can create a poverty free world if we collectively believe in it. In such a world, the only place you would be able to see poverty is in the

poverty museums” !Professor Muhammad Yunus!

 !“Iʼm deeply convinced that humanityʼs future relies on our ability to explore and invent new business models

and new types of business corporations.” Franck Riboud, CEO Groupe Danone!

Who's It For"Attendance is by invitation and open only to Executive Team Members/Board Directors with proven ability to affect change - CEO'S, MD's, Group HR Directors, COO's etc. ""There are only 30 tickets available.""When & Where"08.00am-10.30am, 23rd November 2011!One Alfred Place "London WC1E 7EB""Cost"Tickets cost £795 + VAT!All proceeds from this event are being invested by Wavelength & Grameen in the development of social entrepreneurs. ""To book your place contact caroline@thesamewavelength.com!"Join Wavelength for what will be an inspiring and provocative session.""

The Business of Social Innovation:!Logistics!

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“Yunus questioned our thinking more comprehensively than anyone ever has. Iʼve just had the thinking weʼve been doing

for ten years completely re-wired ” !Sam Conniff, Founder & Chairman Livity!

Born in 1940, Muhammad Yunus is a Bangladeshi economist and founder of the Grameen Bank an institution that provides microcredit (small loans to poor people possessing no collateral) to help its clients establish creditworthiness and financial self-sufficiency. In 2006 Yunus and Grameen received the Nobel Prize Peace Prize “for their efforts to create economic and social development from below”." "Yunusʼs other honours include Bangladeshʼs prestigious Independence Day Award (1987), the World Food Prize 1994, and the U.S. Presidential Medal of Freedom (2009). " "He is the author of several books including the international best seller Banker to the Poor and most recently Creating a World Without Poverty: Social Business and the Future of Capitalism " "Emmanuel Faber is Co-Chief Operating Officer of Groupe Danone based in Paris. He has been with Danone since 1997 and has held several key portfolios - including running Asia/Pacific - before rising to his current role at the French multinational. He sits on the boards of a number of companies including Ryanair.""

The Business of Social Innovation:!Biographies!

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