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/ Rethinking business, organizations & leadership LeaderLab / Social BUSINESS INNOVATION 2010 17th of June, By Sofus Midtgaard, LeaderLab.com [email protected] @sofus

Open Leadership - making social business innovation a reality

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How to make social business innovation a reality - in coorporation with employees, customers and partners? Thoughts and reflections presented at the LeaderLab kick-off in Copenhagen on June 17th 2010.

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Page 1: Open Leadership - making social business innovation a reality

/ Rethinking business, organizations & leadership

LeaderLab /

Social BUSINESSINNOVATION201017th of June,By Sofus Midtgaard, [email protected]@sofus

Page 2: Open Leadership - making social business innovation a reality

Historien om “is industrien”...

The story about the “Ice industry”

Page 3: Open Leadership - making social business innovation a reality

http://www.edinphoto.org.uk/0_buildings_g/0_buildings_-_granton_ice_works_west_shore_road_7.jpg

Ice factories killed the ice cutters

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Game changing innovation

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social media Globalization Meaning Google Financial Crisis wisdom of the crowds

radical innovation Transparency

Open Source Innovative Leadership Co-creation

Page 7: Open Leadership - making social business innovation a reality

What business are you in?

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“The empires of tomorrow are the empires of the mind.”

Winston Churchill

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Nobody knew these guys in 1998

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http://www.apple.com/

What business is Apple in?

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http://waynemellinger.blog.friendster.com/2008/06/

Our management thinking is still rooted in the

industrial revolution

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http://www.fs-community.com/index.php?topic=88.0%3Bprev_next=next

In our longing for control we end up leading

companies as machines

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“We tend to overvalue the things we can measure, and undervalue the things we cannot.” - John Hayes,

CMO of American Express

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Trust is crucial for motivation and efficiency - we need to learn to let go!

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http://www4.army.mil/OCPA/uploads/large/scorecard.jpg

Are we educating people for the future or the past?

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What

How

WhyPurpose

“People don't buy what they buy why!”Simon Sinkek

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http://www.yaf.org/uploadedImages/Blogs/berlinwall1.jpg

Tear down the walls

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Sales

Customer Service

R&D

Production Marketing

HR

Leadership

Social Business

Innovation

Communication

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Chief Listening Officer

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http://blog.zyb.com/

We need to invite customers inside our companies

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http://www.flickr.com/photos/rudelovers/65007512/

Starbucks have recieved more than 80.000 ideas to improve their business from users

Source: Mystarbucksidea.com

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More than 35% of P&G’s new products come from customer and partnernet works

Source: Former CEO A.G Lafley, HBS

http://www.noscruf.org/AG%20speech.jpg

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What kind of relationsship do we want?

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http://www.flickr.com/photos/ari/2238959127/

Openness does not replace Leadership...

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http://www.apple.com/

...tribes can emerge even though you are closed and

arrogant...

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http://foto.jp.dk/fto/store/res_7073.jpg

...Leadership does not replace Management...

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http://www.flickr.com/photos/23501684@N00/3644545091

...but listening louder one way or the other is key to

future succes!

Page 28: Open Leadership - making social business innovation a reality

/ Rethinking business, organization & leadership

LeaderLab /

Sofus Midtgaard,Managing Partner

+45 30 220 [email protected]@sofuswww.leaderlab.com