Team ZeitgeistSTEPHEN HESTER, TOM BURCHNELL, BARRY BOOTH, PAULO RODRIGUES

Objectives

Increase Sales

Expand EvoShield’s reach

Establish EvoShield as a premier sports utility gear brand

Target Market

Elite athletes ages 8-18 playing Travel Ball or High School Baseball

Parents of these players

Professional & Collegiate athletes

Customer Insights

Players who want to be the best

Players who want a competitive edge

Players who DON’T want to be injured *29% of youth players who suffer an injury quit their sport

Parents with disposable income***http://espn.go.com/espn/story/_/id/9469252/hidden-demographics-youth-sports-espn-magazine

Metrics

Increase sales during June, July, and August by 20%

Increase first-time buyers by 15%

Increase social media traffic by 50% Engage 5,000 users with EvoShield Application during the

College World Series

What We Need to Do

Attract the

Leaders

Recruit the

Soldiers

Build the

Army

Attract the Leaders

Focus on the fanaticsPlayers who already use EvoShield gearAlready integrated with social media

Incentivize these fanaticsExclusive early adopter rewards

Recruit the Soldiers

Leverage social mediaPromote the application on Twitter, Facebook,

etc.Build hype

Utilize the “Human Network”Make users want to spread the wordGenerate a snowballing effect

The Snowballing Effect

15

25125600

…and beyond

Build the Army

Integrate users with EvoShield and each otherReward user generated contentIncentive referrals (building ‘squads’)

Establish brand loyaltyGive EvoCoins valueEntice repeat customers

Introducing the EvoShield App

Mobile optimized webpage/Application

Allows users to build a profile with EvoShield and join the EvoArmy community

Allows users to buy products and earn rewards

1 in 2 teens own a smartphone and 3 in 4 teens have access to mobile internet*

*http://www.pewinternet.org/files/old-media/Files/Reports/2013/PIP_TeensandTechnology2013.pdf

Presence at The College World Series

Create Awareness

Engage Customers

Involve Retailers

Awareness: 3D Posters

“Unleash the Warrior Within”

3D Perspective-Shifting Posters

Set up around Omaha at retailers, baseball field, and major venues

Launchpad to joining the EvoShield application

Engagement:EvoShield Booths

“Can You Break It?”

Allows customers to engage with EvoShield products

Easy opportunity to sign up for App and other social media platforms

Involve Retailers: EvoArmy Missions

Purpose is to surge growth with the App

Point-of-Sale tactic – Retailers win, EvoShield wins

Notify EvoArmy members at the CWS of ‘mission protocol’

Involve Retailers: EvoArmy Missions

People

• Give EvoArmy growth benchmarks

Reward

• Rewarded based on mission completion• Increasingly unique, interactive rewards

Sales

• Brings customers to retailers• Engages customer with gear, empowers buying

What are Mission Parameters?

Day 1 – Recruit 50 Soldiers

Day 4 – Recruit 250

Soldiers

Day 7 – Recruit 1,000

Soldiers

Day 11 – Recruit 5,000

Soldiers

What are Mission Rewards?

EvoShield Swag

Discounts Redeemable at Retailers

Posters and Memorabilia

Meet and Greet

Online Presence: Google AdWords

Online Presence: Google AdWords

BudgetExpenditure Cost Total Cost

May 2014  Referral Magneto Extension

Application Programing (240hrs. @ $100/hr.)

EvoShield General Signed Memorabilia

$379 

$24000 

$10000

$379 

$24000 

$10000

Subtotal $34379

Expenditure Cost Total Cost

May 2014 – July 2014  Discount Expense

Google AdWords ($156/day)

Facebook Sponsored Posts ($667/Month)

Twitter Promoted Trends ($750/Month)

$16800 

$156 (91 days) 

$667 (3) 

$750 (3)

$16800 

$14200

$2001 

$2250

 

Subtotal $35251  

Expenditure Cost Total CostJune 2014 Omaha, NE  CWS 2015 Ticket Package (3)

ShockLog 298 Impact Sensor(5)

Training Dummy (5)

Lenticular Posters & Stands

Custom Gear Design (100)

$1500 (3)

$2500(5)

$200 (5)

$7500

$48.5(100)

$4500

$12500

$1000

$7500

$4850

 

Subtotal $30350  

Time Period Subtotal

May 2014 $34379

June 2014-July 2014 $35251

June 2014, Omaha, NE $30350

Total $99980

Putting it All Together

3 Step Plan

Attract the Leaders

Recruit the Soldiers

Build the Army

Enable the Application

Surge growth

Integrate users

Dominate the CWS

Create Awareness

Engage the Customers

Involve the Retailers

Impact the Internet

Google AdWords

Social Media Traffic

Increase Sales and Expand the Brand

Are There Any

Questions?