1. Managing Technology for Corporate SuccessTechnology and Corporate Involvement Technology and Shareholder Value1MGMG558 Innovation and Technology Strategy

2. Three Drivers for Corporate Involvement in Technology Management Corporate Growth, Corporate Strategy and Technology ChoicesScale of Investment Technology SynergiesUnderpins current competitiveness and opportunity for future. 3. Technology and Corporate Involvement Corporate Style Company Management Style Strategic planning Strategic control Financial controlDecision on Technology Policy Corporate centre Division Business unitBalancing Technology PortfoliosMonitoring Business Unit ActivityTime Horizon Long term Medium term Short term 4. Areas of Active Corporate Involvement 1. Identifying appropriate technology policy.2. Deciding the technology activities for BUs. In essence :- Positioning the corporation in the long term. - Balancing the portfolio of technology activities spread across the business.- Realising synergies across the corporation. - Creating and overseeing joint ventures and alliances. - Monitoring business unit activity. 5. Balancing Technology Portfolios Assess the Risk-Reward and Trade-Off of specific projects 1. Balance between level of risk and reward projects 2. Timescale RiskHighLowHighLowReward 6. Monitoring Business Unit Activity Summary of questions need to ask in assessing business unit technology policy 1. Technology development plans consistent with business strategy ? 2. Business unit has the skills needed to achieve the desired results ? 3. Appropriate balance of technology development activities ? 4. Appropriate balancing technology portfolio ? 5. Net financial impact ?Technology Policy Checklist 7. Creating R&D Technology Value Selling the Importance of TechnologyInternalTangibleExternalQuantitative e.g. profit,IntangibleImage Value Determines SatisfactionTechnology Investment Increase Profitability 8. Techniques for Evaluating Innovation Technologies should be able to outline, succinctly andin non-technical language Expected outcomes, financial benefits compare against cost, etc. Consumer Buying Model Set disclosure and communication rules Check list on Would I invest in my own company 9. Consumer Buying Model Is Product image good?New prospectNo, lost prospectYes, consider purchaseYes, purchase again and recommendIs product giving satisfaction?Is product value attractive? Yes, purchaseNo, lost goodwillNo, lost scale 10. Innovation RiskCompetitors ActionExternal InfluencesTechnology ProblemDelayRisk 11. Case study / practice sharing Mini workshop 12. Pfizer Inc. Established in 1849 (more than 150years) the world's largest research-based pharmaceutical company portfolio includes medicines and vaccines as well as many of the world's best-known consumer health care products 13. Pfizer Pipeline Snapshot 14. What Innovation means to Pfizer Committed to apply science and our global resourcesto bring therapies to people Strived to set the standard for quality, safety and value in the discovery, development and manufacture of health care products. Innovations is one of Pfizers enduring values 15. Technology and Shareholder Value TechniqueAction PlanCommunication / disclose information Consumer Buying Model Image: set clear vision & mission, Value: communicate expected profit/growth or new drugs in pipeline Satisfaction: continue on R&D and other programChecklist Would I invest in my own company?Annual report Pipeline report Press releases/interview/press conference Use non-technical language Dedicated spokesperson 16. Would I invest in my own company? 17. A charity consulting project !!!: AskMini workshop: Answer MS15CDear Classmates, Please suggest us in these questions 1. What technology (or project) that Pfizer should invest to meet the vision significantly ? 2. What should Pfizer do (strategic drive) for corporate involvement to these technologies (or projects) ?