TALKING

TOURISM

TOURISM INDUSTRY ORIENTATION PROGRAMME

7 SEPTEMBER 2013

SOCIA

L ST

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@pra

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WHATS IN THE BOX?

- Tourism & Brand South Africa

- Mavenism

- Responsible Tourism

- Professional Values and Ethics

- Social Media

YOUR SPEAKERSKIE

NO

CRAIG

ERRO

L

RO

DN

EY

PH

ILLIP

INE

SESSION CONTEXT

CPUT INSIGHTS

BRAND SA

PLENARY 1 – MAVENISM

MAVENISM

- Market mavens are

consumers who are highly

involved in the marketplace

and represent an important

source of marketplace

information to other

consumers.

- Because of their influence

on other consumers across a

wide range of product

domains, market mavens are

particularly interesting to

employers.

INFLUENCE

- Bearden, Netemeyer, and Teel

(1989, p. 474) defined consumer

susceptibility to interpersonal

influence as “the need to identify or

enhance one’s image with significant

others through the acquisition and use

of products and brands

- The willingness to conform to the

expectations of others regarding

purchase decisions and/or the

tendency to learn about products and

services by observing others and/or

seeking information from others

SERVANT LEADERSHIP

- Servant leaders get results for their organization through

whole-hearted attention to their followers and followers’

needs

- Servant leaders place emphasis on

collaboration, trust, empathy and ethics

- The leader should be a servant first, leading from a desire

to better serve others and not to attain more power

THE COCKTAIL

- Product

- Level of service

- Time

- Troubleshooting

COMPLAINERS

RAMP IT UP

- Neuroticism. "The general tendency to experience negative affects such as fear, sadness, embarrassment, anger, guilt, and disgust...”

- Extraversion. "In addition to liking people and preferring large groups and gatherings, Extroverts are also assertive, active and talkative. They like excitement and stimulation and tend to be cheerful in disposition. They are upbeat, energetic, and optimistic.”

- Openness to Experience. "...active imagination, aesthetic sensitivity, attentiveness to inner feelings, preference for variety, intellectual curiosity, and independence of judgment...”

- Conscientiousness. "...a more active process of planning, organizing, and carrying out tasks... The conscientious individual is purposeful, strong-willed, and determined... scrupulous, punctual, and reliable.”

- Agreeableness. "...primarily a dimension of interpersonal tendencies. The agreeable person is fundamentally altruistic ...sympathetic to others and eager to help them, and believes that others will be equally helpful in return."

ON THE COUCH

PLENARY 2 – RESPONSIBLE

TOURISM

TEA

LUNCH

PLENARY 3 – SOCIAL MEDIA

SOCIAL MEDIA

CONCLUSION

Your Tweets Belong to the World (and the World is Full of

Reporters)

Maybe what my mom said was true “You better watch that

smart mouth of yours or something’s going to happen!”

Always listen to your mother.

PROFESSIONAL VALUES

SESSION REVIEW

FACEBOOK.COM/WEAREPRAGMATIC

WHERE TO FROM HERE…