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Team Presentation of Marketing and Media Management of Sustainable Concepts: Annette Kobylka, Raoul Klein, Stephanie Jebens and Julian A. Plack.
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MM 1009
SUSTAINABILITYOF MINIPRESENTING THE MINI E
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MM 1009
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MM 1009
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MINI - THE COMPANY
MM 1009
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MINI - THE COMPANY
MINIMALISM
MM 1009
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MINI - THE COMPANY
ELECTRIC CAR MARKET
MINIMALISM
MM 1009
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MINI - THE COMPANY
ELECTRIC CAR MARKET
MINI EMINIMALISM
MM 1009
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MINI - THE COMPANY
ELECTRIC CAR MARKET
MINI E
CONCLUSIONMINIMALISM
1 MINITHE COMPANY
MINI - THE COMPANYHISTORY
AUGUST 26, 1959
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MINI - THE COMPANYHISTORY
AUGUST 26, 1959
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MINI - THE COMPANYHISTORY
AUGUST 26, 1959
MORRIS MINI-MINOR
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MINI - THE COMPANYHISTORY
AUGUST 26, 1959
MORRIS MINI-MINOR
AUSTIN SEVEN6
HISTORY
BMW GROUP SINCE 2001
MINI - THE COMPANY
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HISTORY
BMW GROUP SINCE 2001
MINI - THE COMPANY
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HISTORY
BMW GROUP SINCE 2001
MINI COOPER 2001
MINI - THE COMPANY
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PRODUCT LINE
MINI COOPER2001
MINI - THE COMPANY
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PRODUCT LINE
MINI COOPER2001
MINI - THE COMPANY
8
PRODUCT LINE
MINI COOPER2001
MINI - THE COMPANY
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PRODUCT LINE
MINI COOPER2001
MINI - THE COMPANY
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PRODUCT LINE
MINI COOPER2001
MINI - THE COMPANY
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PRODUCT LINE
MINI COOPER2001
MINI - THE COMPANY
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1 %
17 %
82 %
BMW MINI Rolls-Royce
MINI - THE COMPANYSALES FIGURES
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1 %
17 %
82 %
BMW MINI Rolls-Royce
MINI - THE COMPANYSALES FIGURES
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2011: 285.060 units
1 %
17 %
82 %
BMW MINI Rolls-Royce
MINI - THE COMPANYSALES FIGURES
9
2011: 285.060 units
2010: 234.175 units
TARGET GROUP
MINI COOPER2001
MINI - THE COMPANY
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TARGET GROUP
MINI JOHN COOPER WORKS
MINI - THE COMPANY
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TARGET GROUP
BUSINESS-TO-BUSINESS:
MINI - THE COMPANY
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2MINIMALISM
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MINIMALISMSUSTAINABLE MINI
IT‘S ALLABOUTUSINGLESS
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MINIMALISMSUSTAINABLE MINI
IT‘S ALLABOUTUSINGLESS
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MINIMALISMSUSTAINABLE MINI
EFFICIENT ACTIVITIESIN PRODUCTION
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MINIMALISMSUSTAINABLE MINI
SOCIAL COMMITMENT
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MINIMALISMSUSTAINABLE MINI
SOCIAL COMMITMENT
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MINIMALISMSUSTAINABLE MINI
RECYCLING
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MINIMALISMSUSTAINABLE BMW GROUP
BMW GROUP IS THE MOST SUSTAINABLE PREMIUM AUTOMOBILE MANUFACTURER.
1#18
MINIMALISMSUSTAINABLE BMW GROUP
BMW GROUP IS THE MOST SUSTAINABLE PREMIUM AUTOMOBILE MANUFACTURER.
1#18
MINIMALISMSUSTAINABLE BMW GROUP
BMW GROUP IS THE MOST SUSTAINABLE PREMIUM AUTOMOBILE MANUFACTURER.
1#18
MINIMALISMSUSTAINABLE BMW GROUP
BMW GROUP IS THE MOST SUSTAINABLE PREMIUM AUTOMOBILE MANUFACTURER.
1#18
MINIMALISMSUSTAINABLE BMW GROUP
BMW GROUP IS THE MOST SUSTAINABLE PREMIUM AUTOMOBILE MANUFACTURER.
1#18
3ELECTRIC CAR MARKET
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ELECTRIC CAR MARKETFACTS
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ELECTRIC CAR MARKETFACTS
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ELECTRIC CAR MARKETPROBLEMS
ELECTRIC CAR
GASOLINE CAR
FIRST REASON:DISTANCE
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ELECTRIC CAR MARKETPROBLEMS
ELECTRIC CAR
GASOLINE CAR
FIRST REASON:DISTANCE
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ELECTRIC CAR MARKET
ELECTRIC CAR
GASOLINE CAR
SECOND REASON:CHARGING TIME
PROBLEMS
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ELECTRIC CAR MARKET
ELECTRIC CAR
GASOLINE CAR
SECOND REASON:CHARGING TIME
5h
PROBLEMS
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ELECTRIC CAR MARKET
ELECTRIC CAR
GASOLINE CAR
SECOND REASON:CHARGING TIME
5h
PROBLEMS
22
ELECTRIC CAR MARKET
ELECTRIC CAR GASOLINE CAR
THIRD REASON:WEIGHT
PROBLEMS
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ELECTRIC CAR MARKET
ELECTRIC CAR GASOLINE CAR
FORTH REASON:PRICE
PROBLEMS
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ELECTRIC CAR MARKET
ELECTRIC CAR GASOLINE CAR
FORTH REASON:PRICE
PROBLEMS
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ELECTRIC CAR MARKET
ELECTRIC CAR GASOLINE CAR
PRICEFIRST ADVANTAGE:
ADVANTAGES
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ELECTRIC CAR MARKET
ELECTRIC CAR GASOLINE CAR
ACCELERATIONSECOND ADVANTAGE:
ADVANTAGES
>26
ELECTRIC CAR MARKET
NOISETHIRD ADVANTAGE:
ADVANTAGES
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ELECTRIC CAR MARKET
EMISSIONSTHIRD ADVANTAGE:
ADVANTAGES
0g/kmCO2
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ELECTRIC CAR MARKETGOAL
1.000.000ELECTRIC VEHICLES ON GERMAN ROADS UNTIL 2020
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ELECTRIC CAR MARKETGOAL
1.000.000ELECTRIC VEHICLES ON GERMAN ROADS UNTIL 2020
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* TODAY: 5235 CARS REGISTRATED IN GERMANY
ELECTRIC CAR MARKETSTATISTICS
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ELECTRIC CAR MARKETSTATISTICS
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OF THE GERMANS BELIEVE IN ELECTRIC CARSTO BE THE BEST SOLUTION FOR THE ENVIRONMENT75%
ELECTRIC CAR MARKETSTATISTICS
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OF THE GERMANS BELIEVE IN ELECTRIC CARSTO BE THE BEST SOLUTION FOR THE ENVIRONMENT75% REQUIRE A MINIMUM RANGE OF 500 KM32%
ELECTRIC CAR MARKETSTATISTICS
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EXPECT A CHARGING TIME OF LESS THAN 2H
OF THE GERMANS BELIEVE IN ELECTRIC CARSTO BE THE BEST SOLUTION FOR THE ENVIRONMENT75% REQUIRE A MINIMUM RANGE OF 500 KM32%
34%
ELECTRIC CAR MARKET
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STATISTICS
ELECTRIC CAR MARKET
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WOULD BUY AN ELECTRIC CAR EVEN THOUGH ITS PRICE IS HIGHER THAN AN GASOLINE CAR9%
STATISTICS
ELECTRIC CAR MARKET
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WOULD BUY AN ELECTRIC CAR EVEN THOUGH ITS PRICE IS HIGHER THAN AN GASOLINE CAR9%
2020MOST OF THE ELECTRIC CARS WILL BEPROFITABLE
STATISTICS
ELECTRIC CAR MARKETSURVEY
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ANALYSIS OF THEELECTRIC CAR MARKET
4MINI E
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MINI EINTRODUCTION
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MINI EINTRODUCTION
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MINI EFACTS
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MINI EFACTS
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Los Angeles
MINI EFACTS
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Los Angeles
New York
MINI EFACTS
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Los Angeles
New YorkNew Jersey
MINI EFACTS
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New YorkNew Jersey
MINI EFACTS
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Berlin
New YorkNew Jersey
MINI EFACTS
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Berlin
New YorkNew Jersey
London
MINI EFACTS
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Berlin
New YorkNew Jersey
LondonBavarian Forest
MINI EFACTS
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Berlin
New YorkNew Jersey
London
MunichBavarian Forest
MINI EFACTS
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MINI EFACTS
37
Electric Motor
MINI EFACTS
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Electric Motor
High-Capacity Lithium-IonBattery
MINI EFACTS
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Electric Motor
High-Capacity Lithium-IonBattery
Full Regenerative Breaking
MINI EFACTS
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Electric Motor
High-Capacity Lithium-IonBattery
Full Regenerative Breaking
POWER: 204 HP (150 KW)
MAX. SPEED:144 KM/H
BASIC-WEIGHT:1,5 T
RANGE:150 KM
BATTERY:35 KW/H
MINI ETARGET GROUP
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MINI ETARGET GROUP
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Max. Speed:144 km/h
MINI ECOMPETITORS
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MINI ECOMPETITORS
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Smart ED CoupéKarabag 500 EMitsubishi i-MiEVMini E
MINI ECOMPETITORS
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Smart ED CoupéKarabag 500 EMitsubishi i-MiEVMini E
Range Price
MINI ECOMPETITORS
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Range
Price
Price
Range
5CONCLUSION
CONCLUSIONGREEN WASHING?
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CONCLUSIONGREEN WASHING?
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THANK YOU.
SOURCES
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SLIDE1. http://www.youtube.com/watch?v=LOwbVP0awls3. http://www.mini.de4. http://www.mini.de5. http://www.oew.org/uploads/bilder/wirtschaftsethik_chaplin.jpg6. http://upload.wikimedia.org/wikipedia/commons/3/36/Morris_Mini-Minor_1959.jpg http://www.carandclassic.co.uk/uploads/cars/austin/1585705.jpg7. http://robson.m3rlin.org/cars/wp-content/uploads/2007/12/mini-cooper-2001-001-copy.jpg8. http://www.mini.de9. https://www.press.bmwgroup.com/pressclub/p/pcgl/pressDetail.html?outputChannelId=6&id=T0125130EN&left_menu_item=node__220010. http://www.jalag.de/fileadmin/download_dateien/Preislisten_2009/TMI_mediafacts09_2207.pdf11. http://www.mini.de12. http://forum.xcitefun.net/red-bull-cars-mobile-energy-t50045.html http://www.signs4vans.com/signs/04_BMW_mini_graphics/a_Bang_Olufsen_Promotional_BMW_Mini_Coopers_vinyl_vehicle_graphics/images/01.jpg14. - 17. http://www.mini.de/minimalism/?r=118. http://www.bmwgroup.com/e/0_0_www_bmwgroup_com/verantwortung/kennzahlen_und_fakten/sustainable_value_report_2010/e inzelne_kapitel_englisch/11670_SVR_2010_engl_Online-Version.pdf http://www.bmw.com/com/en/insights/corporation/sustainability/content.html19. http://img.fotocommunity.com/images/Wetter/Gewitterfotos/elektrisierend-a24883464.jpg20. http://www.focus.de/auto/videos/das-tricycle-aus-dem-jahr-1881-erstes-elektroauto-der-welt-rollt-wieder_vid_29170.html http://static.ddmcdn.com/gif/electric-car-history-3.jpg21. - 29. http://www.bundestag.de/dokumente/analysen/2010/Elektromobilitaet.pdf http://www.miniusa.com http://www.handelsblatt.com/unternehmen/leasing-spezial2012/leasingbranche-elektroautos-kommen-nicht-in-fahrt/6580602.html30. http://de.statista.com/statistik/daten/studie/218621/umfrage/elektroautos-als-loesung-fuer-die-umwelt/ http://de.statista.com/statistik/daten/studie/163478/umfrage/einstellung-von-verbrauchern-in-deutschland-zu-elektroautos-2010/31. http://de.statista.com/statistik/daten/studie/30361/umfrage/akzeptanz-von-elektroautos/ http://www.energie-impuls-owl.de/fileadmin/redakteure/energie_impuls/Flyer/Flyer_2010/ Energieimpuls_OWL_Klimafreundliche_Elektromobilitaet_Endbericht_mai10.pdf32. www.etrans.dk33. http://www.feuerwerk-forum.de/attachment.php?attachmentid=2315&stc=134. http://www.youtube.com/watch?v=z1pIFyMjIrA&feature=related37. http://www.tu-chemnitz.de/hsw/psychologie/professuren/allpsy1/image/mini_glaesern_400.jpg38. http://www.jvm.ch/files/jvm_press/lukas_weltwoche_neu_1.jpg http://www.magazin-deutschland.de/fileadmin/media/bilder/2274.JPG 39. -40. http://www.autobild.de/heftarchiv/heftartikel_1277498.html41. http://www.kunstverein-meissen.de/ausstellungen/2008/bilkenroth2008/Beate%20Bilkenroth%20-%20Ausblick%20-%20Öl%20-%202008.jpg42. http://www.mini.de/minimalism/?r=143. http://new.heimat.de/home/staatsoper/FESTTAGE2011/LangLang_6420_Bartilla.jpg