Strategic Marketing

Kristin Slice, MAMarketing Director

Kristin Slice, MA

51 %percent of local merchants get at least one online marketing sales call a week, with 10 percent getting called almost on a daily basis.

All resulting in:

Everything I know about marketing…

A Different World • Relationship Building – People Purchase Differently – Value Based

• Leveraging Tools and Resources– Creating System – Not focused on Pure Lead

Generation

Watcha got there?

I’ll take it!

Marketing versus Sales

Marketing Strategy

What is the purpose of your car ?

Where are you going?

Engine- Sales

Marketing – The Body

Without the proper strategy your marketing could look more like this….

Marketing Strategy

• Goals• Target Audience • Unique Value Message• What tools are going to be the

most effective? • Do all of the tools work

together?

Example: Kay• Background• Problem• Goal • Solutions • Results

Funnel

Marketing Tools

Advertising• Definition • When it is the

most effective? • Common mistakes

Marketing Tools

Direct Mail

• Definition • When it is the

most effective? • Common mistakes

Marketing Tools

Website

• Definition • When it is the

most effective? • Common mistakes

Marketing Tools

Social Media

• Definition • When it is the

most effective? • Common mistakes

Marketing Tools

Content Strategy and Lead Generation

Overview of effort:• Plan - 2 weeks• Execute - 2-4

weeks• Launch• Promote - 2-6

weeks• Measure - ongoing

Good Marketing / Bad Marketing

Good Marketing / Bad Marketing

Good Marketing / Bad Marketing

Good Marketing / Bad Marketing

Trends to Know

Mobile More people access the internet

through mobile devices than desktops(Google)

Content is not king, Value is QUEEN! 78% of CMOs believe custom content is the future of marketing. It’s not clear what the

other 22% are thinking. (SocialTimes)Old School is the New School

76% of small businesses say their ideal marketing strategy encompasses a

combination of both print and digital communication.

NetworksWho could you be

selling to? Diversity In Networks

Who do you need to know?Goals

Are your goals big enough?

Results

• Create a Strategy • Find Resources and

Research • Execute Campaign

(6-7 touches) • Call to Action / Ask

for Business • Monitor and Repeat

Conclusion