Success Dynamics Success Dynamics International International TM

Presents:Presents:

Creating a Plan for Success

• It articulates, explains and promotes a vision {and mission} with a set of well-defined goals.

• It sets the framework and tone for the allocation of resources to achieve objectives.

• It creates a consistent, unified “voice” that links diverse activities and goals in a way that appeals to various audiences and stakeholders.

• It focuses attention and effort based on hierarchical objectives and environmental constraints.

Success Dynamics International

Strategic DimensionsStrategic Dimensions• Audience:

– Who are the pertinent audiences, partners and stakeholders?

• Performance:– Who is accountable for

articulating the message? How?

• Message:– What does the organization

want/need to say? How are messages best crafted to convey meaning and connect?

Success Dynamics International

Strategic Strategic DimensionsDimensions

• Media:– What mix of channels

should be chosen? How rich do exchanges need to be?

• Assessment:– How and when are

structures and programs evaluated as to effectiveness?

Success Dynamics International

• Define goals and objectives• Determine budgeting and scheduling of resources• Create tactical parameters for coordination and

implementation {execution}• Set control {evaluation} based on costs and benefits• Create monitoring systems• Optimize resource effectiveness and

limit waste• Set the framework for continuous learning

and improvement• Create review/audit structure

Success Dynamics International

• What are the associated costs and benefits of communication?

• How is content controlled and verified?• Are personal and nonpersonal methods

appropriately integrated?• How credible are the messages?• Is there a consistent set of communication?• How is external noise managed?• Does communication address change and

continuous improvement?• Are efforts subject to regular, objective

review?Success Dynamics International

Ultimate Goal of Communication is

to facilitate a change in

behavior….to achieve

Management Objectives.

~World Bank 2001~

• Assess the message relative to content, context and intent

• Connect with audience demographics, psychographics, psycho/social and behavioristic traits

• Custom tailor for impact• Apply appropriate media• Assess effectiveness

based on results

Success Dynamics International

• Send the right message

• To the right audience

• At the right time• In the right way

Strategic Analysis• Mission & Contribution to Objectives

• Strengths/Weaknesses/Opportunities/ Threats

• Effective Internal & External Allocation of Resources

• Execution

• Evaluation & Control Procedures

Leadership & Teambuilding Communication

Handling Confrontation, Conflict & Contention

Service & Performance Improvement Communication

Influence & Persuasion

232 Bent Oak Loop; Davenport, Florida 33837 (863) 420-1929