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Storytelling for CrowdFunding

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A walk through how storytelling can enhance the video pitch in crowdfunding campaign and deliver a funded project.

Text of Storytelling for CrowdFunding

  • Storytelling in crowdfunding

    #Springboard IoTApril 2013

    Alex Barrera (@abarrera)http://www.press42.com

  • HELLO MY NAME IS...

    http://www.slideshare.net/press42 Alex Barrera (@abarrera)

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Not for everybody

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Size matters

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Personal

    connection

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Personal

    VS

    connection

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Pre-campaign: Get ready before...

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Locate fanatics

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Understand your fans Brave Hearts

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Interact and

    involve them

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Avoid words like: help, support, or fund

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    MaKey MaKey

    Pebbles

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    3 types of videos

    Product driven

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    3 types of videos

    1. Intro of the founder, who and why are you there?

    2. Problem

    3. Show the product

    4. Describe features of the product

    5. What will you do with the money

    6. Empower your investors

    7. Immediate call to action

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    3 types of videos

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    3 types of videos

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    3 types of videos

  • Why do stories work?

    http://www.slideshare.net/press42 Alex Barrera (@abarrera)

  • Memory recollection Causation effect

    http://www.slideshare.net/press42 Alex Barrera (@abarrera)

  • Memory recollection Causation effect Mirror neurons & Oxytocin

    http://www.slideshare.net/press42 Alex Barrera (@abarrera)

  • Memory recollection Causation effect Mirror neurons & Oxytocin Oxytocin & Dopamine

    http://www.slideshare.net/press42 Alex Barrera (@abarrera)

  • Why

    How

    What

    Golden Circle

    http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Source: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

  • Golden Circle

    http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Source: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

    Why

    How

    What

  • Robert McKee

    A story is a universal human experience wrapped inside a culture-specific expression

    http://www.slideshare.net/press42 Alex Barrera (@abarrera)

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    expectation

    result

    GAP

    Story beats

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Heros journey

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Double Fine Adventures

    WTF?

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Double Fine Adventures

    1. Off balance WTF

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    Double Fine Adventures

    You talking to me?!

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Double Fine Adventures

    Drumming

    Sky diving

    Donate to charity (or something)

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Double Fine Adventures

    Games!

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Double Fine Adventures

    1. Off balance WTF

    2. Audience connection (passion)

    Personal story

    (credibility)

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Double Fine Adventures

    1. Off balance WTF

    2. Audience connection (passion)

    Avoid bragging (Accomplishment

    rhetoric)

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Protagonist#1

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Double Fine Adventures

    Adventure games!!

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Double Fine Adventures

    1. Off balance WTF

    2. Audience connection (passion)

    3. Product introduction

    Connecting personal and professional

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Double Fine Adventures

    Stuff of dreams and memories...

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Double Fine Adventures

    Remember the good ol days?

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Double Fine Adventures

    1. Off balance WTF

    2. Audience connection (passion)

    3. Product introduction

    4. Problem + nostalgiaBlame rhetoric aka underdog

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Double Fine Adventures

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Story beats

    expectation

    result

    GAP antagonists

    Object of desire

    (conscious or unconscious)

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    YOU!#2

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Double Fine Adventures

    1. Off balance WTF

    2. Audience connection (passion)

    3. Product introduction

    4. Problem + nostalgiaHeros Journey

    (wise guy)5. Call to adventure!!!

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Double Fine Adventures

    Noooooorggg!!!

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Double Fine Adventures

    5. Call to adventure

    6. Refusal of the callProblem with publishers

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Double Fine Adventures

    Ill pay you!

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Double Fine Adventures

    5. Call to adventure

    6. Refusal of the call

    7. Implicit call to action

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Double Fine Adventures

    Not enough...

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Double Fine Adventures

    5. Call to adventure

    6. Refusal of the call

    7. Implicit call to action

    8. Group action call!

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Double Fine Adventures

    But maybe...

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Double Fine Adventures

    Down with the publishers!!

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Double Fine Adventures

    5. Call to adventure

    6. Refusal of the call

    7. Implicit call to action

    8. Group action call!

    9. Starts believing (Spark) Underdog theme

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Double Fine Adventures

    EUREKA!!

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Double Fine Adventures

    9. Starts believing (Spark)

    10. Solution

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Double Fine Adventures

    Meet the team

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Double Fine Adventures

    Just in case you forgot...

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Double Fine Adventures

    9. Starts believing (Spark)

    10. Solution

    11. Team intro + background

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Double Fine Adventures

    Fuck off!

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Double Fine Adventures

    Hell help... I hope!

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Double Fine Adventures

    9. Starts believing (Spark)

    10. Solution

    11. Team intro + background

    12. Call to action (team)

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Double Fine Adventures

    Rewards, rewards!

  • http://www.slideshare.net/press42 Alex Barrera (@abarrera)

    Double Fine Adventures

    This is how cool it will be...

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