Storytelling in crowdfunding
#Springboard IoTApril 2013
Alex Barrera (@abarrera)http://www.press42.com
HELLO MY NAME IS...
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Not for everybody
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Size matters
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Personal
connection
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Personal
VS
connection
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Pre-campaign: Get ready before...
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Locate fanatics
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Understand your fans Brave Hearts
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Interact and
involve them
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Avoid words like: help, support, or fund
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
MaKey MaKey
Pebbles
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
3 types of videos
Product driven
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
3 types of videos
1. Intro of the founder, who and why are you there?
2. Problem
3. Show the product
4. Describe features of the product
5. What will you do with the money
6. Empower your investors
7. Immediate call to action
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
3 types of videos
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
3 types of videos
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
3 types of videos
Why do stories work?
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Memory recollection Causation effect
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Memory recollection Causation effect Mirror neurons & Oxytocin
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Memory recollection Causation effect Mirror neurons & Oxytocin Oxytocin & Dopamine
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Why
How
What
Golden Circle
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Source: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
Golden Circle
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Source: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
Why
How
What
Robert McKee
A story is a universal human experience wrapped inside a culture-specific expression
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
expectation
result
GAP
Story beats
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Heros journey
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
WTF?
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
1. Off balance WTF
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
You talking to me?!
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
Drumming
Sky diving
Donate to charity (or something)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
Games!
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
1. Off balance WTF
2. Audience connection (passion)
Personal story
(credibility)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
1. Off balance WTF
2. Audience connection (passion)
Avoid bragging (Accomplishment
rhetoric)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Protagonist#1
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
Adventure games!!
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
1. Off balance WTF
2. Audience connection (passion)
3. Product introduction
Connecting personal and professional
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
Stuff of dreams and memories...
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
Remember the good ol days?
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
1. Off balance WTF
2. Audience connection (passion)
3. Product introduction
4. Problem + nostalgiaBlame rhetoric aka underdog
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Story beats
expectation
result
GAP antagonists
Object of desire
(conscious or unconscious)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
YOU!#2
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
1. Off balance WTF
2. Audience connection (passion)
3. Product introduction
4. Problem + nostalgiaHeros Journey
(wise guy)5. Call to adventure!!!
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
Noooooorggg!!!
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
5. Call to adventure
6. Refusal of the callProblem with publishers
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
Ill pay you!
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
5. Call to adventure
6. Refusal of the call
7. Implicit call to action
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
Not enough...
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
5. Call to adventure
6. Refusal of the call
7. Implicit call to action
8. Group action call!
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
But maybe...
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
Down with the publishers!!
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
5. Call to adventure
6. Refusal of the call
7. Implicit call to action
8. Group action call!
9. Starts believing (Spark) Underdog theme
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
EUREKA!!
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
9. Starts believing (Spark)
10. Solution
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
Meet the team
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
Just in case you forgot...
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
9. Starts believing (Spark)
10. Solution
11. Team intro + background
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
Fuck off!
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
Hell help... I hope!
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
9. Starts believing (Spark)
10. Solution
11. Team intro + background
12. Call to action (team)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
Rewards, rewards!
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
This is how cool it will be...
