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Speaker Steve Croth of Better The World Inc. recounts his experiences in running a successful social venture. Get the firsthand story about the experience of starting up an innovative company. Part of the MaRS CIBC Presents Entrepreneurship 101 lecture series: http//www.marsdd.com/ent101
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Lived It Lecture, November 18, 2009 @ MaRS.
Better The World®
Presented by Steve Croth, MBA
Founding Partner
Agenda
• Introduction to Better The World
• Social Enterprise Landscape
• Our Top 10 Lessons Learned
• Q&A
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We provide a flexible, private label, social fundraising platform for charities, associations, foundations and online cause communities.
Social Fundraising Platform
Cause Media Solutions
+
+ Cause Services
We have a permission based, online social citizen network that is supported by a unique delivery model that converts corporate marketing dollars into donations, while driving superior results.
We offer services that help firms develop and implement integrated cause strategies that improve engagement, drive new funding and raise awareness for a cause.
Better The World is a technology, media and services company that provides social fundraising software and innovative cause solutions to for-profit and not-for-profit organizations.
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The Cause Company
100,000,000 people online <1% donating
there has to be a way to engage the other 99% to raise money for charitable causes
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Problem
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$200M
New Revenue for Charity
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Total Donations Causes 2008
Global Cause Marketing Spend 2008
$7M
$2.5B
Sources: Giving USA, Cone Inc.
Redeploy 5%
Social Fundraising Platform
% Transaction Fee
Solution
Freeraiser Platform
Companies Communities
Social Citizen Engagement Superior Market Performance Give Marketing
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New Fundraising Methods New Value Propositions Engagement & Awareness
Free ways to raise money Compelling messages
Greater Impact on Social Issues
Consumers
What is Social Innovation?
Defn’: Social Innovation: the process of developing new ideas, processes, products and services that are designed to address and resolve one or more social issue(s).
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Where is Social Innovation?
Products Services
Technology Energy Charity
Schools Government
Finance
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Trends
Triple Helix Social Citizens
C.S.R. Cause Marketing
Technology Social Media
Fundraising Innovation
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Observations
Scale Collaboration
Structure Storytelling
Think/Act Global
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Do You Fit the Mold?
Is the World a better place because of your product or service?
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Why Social Entrepreneur?
Impact Identity Imprint
Innovation
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What Have We Learned?
Our Top 10 15
1. Capital
Plan to get none Bootstrapping
Sales Building Value
Big fish, small pond The LONG NO Gov’t Funding
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2. Outsourcing
Quality Proximity
Ownership Timeliness
Agility 17
3. Team
Core Needs The Bus
Do’ers Leadership Guts & Risk
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4. Vision
Founders The Destination
Common Direction Culture
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5. Market Acceptance
Personas & Actors Proof of Concepts
Pilot Feedback & Testing
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7. Volunteers & Advisors
Need + Function + Role Managing
Reciprocity 21
8. Investments
Bad Ones Non-Core, Legal, Financial
Good Ones Core, Sales & Marketing
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9. Timing
You Don’t Choose The Curve
Trailblazing
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10. Management Discipline
Modeling Strategy
Partnering Dependencies
Risks Constraints
Short vs. Long Term
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10. Do Over
Canada? Build Around Bootstrap
Raise Money First Invest in More in Core
Wait to Build Team Define When to Walk 25
Your New Life 26
The Different You 27
Questions & Answers
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Better The World®
CANADA 488 Wellington Street West Suite 501 Toronto, Ontario M5V 1E3
USA 1025 Connecticut Avenue NW Suite 1000 Washington, DC 20036
1.800.928.9135 1.647.827.0412
[email protected] http://bettertheworld.com
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To learn more, visit http://bettertheworld.com or contact your Better The World representative.
Where Good Meets™ .
Better The World®
