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November 26, 2015

TRIPLIVED

Instagram for Trips

Set-up: Gurgaon

Stage: post pilot

Mayank Gupta

+91 99533 20523

mayank@triplived.com

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TripLived – Executive Summary

Travellers typically record and share their trips

through photographs, videos or blogs, but

afterwards have issues in retrieving and reliving

them - lack emotional touch, are incomplete, are

informative but not usable

Problem Solution

Auto recorded authentic and structured travel

itineraries decorated with photographs, emotions

and user experiences

Sharable, Discoverable, Engaging and Reusable

Market

4.5m+ travel partners

USD 16 billion+ online travel marketing

Revenue

Travel partners such as hotels, OTA’s, restaurants

and flight operators desperately want to be a part of

a good travel story which speaks of their services in

enhancing travel experience

Bang on marketing directly from the users’ smart

phone in her travel story

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Overall Travel & Travel Advertising Market

Large and Growing Travel Market Increasing Online Usage…

Total spendOnline spend

Note: Includes both direct sales as well as sales through intermediaries in transportation, travel accommodation, car rentals

and tourist attractions

Source: Euromonitor

• Global travel and tourism

spend forecasted to increase

from US$2.26 trillion in 2013

to US$2.84 trillion in 2017, a

CAGR of 5.9% p.a.

• Online sales was US$590

billion in 2013, a 25% share of

overall market

• Leisure, holidays and visiting

friends and relatives accounts

for 79% of the market

5.9%

CAGR

…and growing peer-to-peer / sharing economy

• Travelers have been

sharing their views for

years, and now

consumers are sharing

accommodation, vehicles

and tours

• However, no service

exists to easily share the

full trip experience in a

visually appealing and

easily usable form

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Overall Travel & Travel Advertising Market (Cont’d)

Key Influences on Travel Bookings…. …often determined by online information

Key influences which are addressed directly or indirectly by TripLived

• Younger travelers (18-44) use online, social media to research about trips

• Increasingly, the key influences on trip decisions will be made based on peer-to-peer reviews and authentic trip experiences

• TripLived hopes to become the leader in the authentic, visual, travel discovery space

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TripLived – Product Functionality & Roadmap

Storage,

Retrieval &

Usage

• Publish on FB,

Youtube

• Publish on Instagram,

Tumblr, Pintrest and

Snapchat

• Download into files

which can be stored

and utilized repeatedly

• Rewards for helping

fellow travelers plan

their trip

• Branding as a traveler

• Discovery and

Incorporation

In-Trip

• Real time assistance

to all travel related

concerns

• Curated suggestions

based on user profile,

location and type of

travel

• Connect with local

businesses for

specific deals and

discounts

Trip Booking

• Containerize and bring

in various booking

sites

• Help compare

prices/reviews in

heuristic manner

• Preference based

Trip Planning

• Discovery of

itineraries based on

preferences

• Customization

• Discovery of reviews

and suggestions that

were recorded by

travelers in real time

• Discovery of unique

experiences of

travelers that can

greatly enrich a travel

experience

Photographs

• Automatic importing of

all photos and videos

as they are captured

on the phone

• Auto captioning

based on location,

mood and

suggestions

• Intelligent recognition

of photo grouping into

an album, tagged to

location and shared

on social media on a

tap

• Photo analysis and

emotion detection

Travel Log

• Automatic check-in to

places stayed and

visited

• Automatic identifying

of transport

• Interactive capturing

of travelers

suggestions in a few

taps

• Capturing off the track

experiences during

the trip

• Automatic emotion

capturing through

sensors and machine

learning

Transport,

Stay & Sight-

seeing

Suggestions &

Reviews

Experiences

Emotions

Key:

• Product Features Under Development

• Product Features Already In App/Product

Forward IntegrationBackward Integration Current Functionality

Technology Roadmap

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Product Features – “Create / Customize/Use Profile”

Create / Update User ProfileMaintain / Store Visual Record

of TripsRecord Trips

“Explore” / Initiate Record of

Trips

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Product Features – Recording Trip Experiences

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3 5

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Product Features – See Trending Trips And Bookmark Favorite

Trips/Locations

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TripLived – Growth Roadmap

10K TRAVEL STORIES

INCENTIVIZE TRAVELERS

SELL TO FEATURED TRAVEL

PARTNERS

WHAT

HOW

UTILIZE

GROW TRAVEL PARTNERS PROMOTE

THE APP

100K TRAVEL STORIES

JOINT PROMOTION

SELL TO FEATURED TRAVEL

PARTNERS

TRAVEL PARTNERS PROMOTE

THE APP

1M TRAVEL STORIES

TRAVEL PARTNERS

INCENTIVIZE TRAVELERS

SELL TO FEATURED TRAVEL

PARTNERS

TRAVEL PARTNERS PROMOTE

THE APP

2016 2017 2018

MONEY OUT

MONEY IN MONEY IN

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Leadership Team of TripLived

Previous role as founder of Tpal, a

social platform for train travelers

More than 8 years work experience

Previously worked in software R&D for

Computer Associates and in Corporate

Strategy for Tech Mahindra

B. Tech in Information technology from

NIT Allahabad

M.B.A from CUHK & Chicago Booth

Mayant Gupta

Founder, CEO

Santosh Joshi

Co-Founder

• More than 8 years of work experience

• Formerly was Technical Lead for

Makemytrip where Santosh

architected the MakeMyTrip Hotel

portal

• Previously, was Senior Developer at

Nagarro

• Santosh has a Masters in Computer

Applications from IP University, Delhi

• 5+ years experience

• Was previously a Senior Developer for

MakeMyTrip and a Lead Developer for

Deep Value

• Re-architected the entire MakeMyTrip

Arabic site

• B.Tech in Computer Science from Vellore

Institute of Technology

Ayan Agarwal

Co-Founder

Shadman Anwar

Co-Founder

• 2+ years experience

• Was part of a start-up called Konnection, a

mobile platform for customer royalty in

retail

• Previously was with Itaas as Software

Engineer

• B.Tech in Engineering Physics: IIT Delhi

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Raniganj

Thank You