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Reuse the graphs from issue 24 of State of the Net. This issue includes trends in broadband, internet use in Ireland, social media, eCommerce by region, online discount sites, and other trends.
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State of the Net
March 2012
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www.amas.ie
State of the Net issue 24, Spring 2012
Published by online consultancy AMAS, www.amas.ie in association with the Irish Internet Association, www.iia.ie
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Contents
1. Online TV and video2. Most popular bundles3. Internet usage by age4. eCommerce by region5. Online discount sites6. Irish adults using social media7. How Irish consumers engage with
brands8. Top words on Irish LinkedIn
accounts
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Online TV and video
Sources for graphic: 1.YouTube’s “unique visitors” for Ireland 1 January 2012, according to DoubleClick ad planner. A unique visitor, a common measure of website traffic, is based on computers, not individuals, and is determined by cookies2. RTÉ: downloads for its two TV apps at February 2012, RTÉ News Now had 503,000 downloads, RTÉ Player had had 179,000. RTÉ has eight other apps for radio and other content3. TV3, downloads for its TV3, Exposé and Weather apps at February 2012
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Most popular broadband bundles
Source: ComReg; Accent, ICT usage among residential customers, November 2011
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Internet use by age
Source: Central Statistics Office, Information Society (2007-2011 figures)
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Percentage of people who bought online within the past year
Source: CSO Information Society and Telecommunications, 2009-2011
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Online deal sites
Signed up, or registered, with online discount site
Dissatisfied with online discount sites
Source: Amárach research for the National Consumer Agency, February 2012, based on sample of 1,005 adults. Sample for satisfaction graph: 320 adults
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% of Irish adults with social media accounts
Source: Ipsos MRBI, Quarterly Social Networking Survey, November 2011, based on nationally representative sample of 1,000 adults
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How Irish consumers engage with brands online
Source: TNS Digital Life study (January 2012), TNS Global. Field work conducted in June and July of 2011 with a sample size of 1,002
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Buzzwords on Irish LinkedIn profiles
Source: LinkedIn, December 2011
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AMAS: what we doAMAS is an internet consultancy with a simple goal – help our clients to exploit the internet. Large corporates, government bodies and, increasingly, high potential businesses retain us to develop and help implement internet strategies.
We cut through the clutter and the complexity to allow our clients to capitalise on the unlimited opportunities offered by the internet.
Services:• Strategy• Research• User experience• Content• Training• Marketing• Project management
Contact Fiachra Ó Marcaigh on +353 1 6610499 or [email protected]
Follow us:For digital research and insights, follow AMAS on Twitter: @AMASinternet
