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A presentation on how to do Marketing on a tight budget, for web start-ups!
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StartUp Marketing On A Tight Budget
@pgezerlis
Get a mentor who knows on-‐line Marke2ng (you will be surprised how many will happily guide you to the “force”)
#1 € 0 2h/w
#2 € 0 wks
GET YOUR
MESSAGE RIGHT
Learn Web Analy2cs Learn how to communicate ac2onable data to HIPPO’s
#3 € 25 mo’s
Your brand should fall in love with Social Media
(remember to train)
€ up2u a lot
#4
Read books to inspire you and your culture Inspira2on will improve your marke2ng tac2cs
€ 25 spare
#5
Be innova2ve in everything you do (even in the pain;ng of your delivery trucks)
#6 € up2u fun!
€ 0 fun
#7
Show your face to the world! You are not only a domain name or company brand
e-‐Mail Marke5ng Use it
Effec5vely
€50/mo 3h/wk
#8
€ up2u GiveAll
#9
Your happy customers is, probably, the best marketing u will have
ANend as many business plan, start-‐up, funding events as you can (where you can evangelise your idea and market it to the world)
€ 0 A Lot
#10
Build a list of reporters, bloggers and influencers, send PR’s (SEOp2mised), contact preferences . On-‐line PR is the new PR
€ 0 A Lot
#11 PR
€ 0 A Lot
#12 Market yourself by creating Trust in your website
The product is the
marketing
€ N/A A Lot
#13
Υποµ
ονή
& Επ
ιµον
ή #14
Feel free to contact me (presentation on slideshare.com)
@pgezerlis