Juma Ventures empowers youth to make successful transitions to independence in adulthood through an innovative program that integrates employment in social

enterprises and essential support services to prepare youth for success in pursuing higher education. Juma’s mission is to break the cycle of poverty by

ensuring that young people complete a four-year college education.

Value Proposition

We challenge the norm of persistent education and economic failure in low-income communities by delivering a unique and innovative three-pronged comprehensive program that offers employment in social enterprises we own and operate, financial education and asset building, and a college access and attainment pipeline.

Investment in the education of low-income young people reverses the trend of urban gentrification and decay as these individuals return to their neighborhoods with college degrees, employment, and the economic means to purchase homes, pay taxes, and raise a family not living in poverty.

Juma Ventures - Stadium Concessions

A business partner: • JumaVentures operates as a traditional subcontractor at professional and college stadiums,

under the direction of the master concessionaire.• Juma has established long-term, profitable relationships with Aramark, Levy Restaurants,

Centerplate, and Sodexho over the past 15 years.

A non-profit social enterprise: • Juma operates concessions with a double bottom-line objective.

a. To achieve profitability while providing professional services. b. To provide job experience and life training to disadvantaged youth, who are working towards

college acceptance and graduation.

What & Where We OperateStadiums Cart Operations Vending Operations

Coffee Ice Cream Nuts Ice Cream Coffee Ice Tea Nuts Soda Water

AT&T Park (Centerplate)4 locations   (Tully’s)

4 locations (Dreyer’s)

3 locations (Emerald) yes   yes   yes yes

Monster Park (Centerplate)1 location  (Starbucks)

4 locations (Dreyer’s) yes   yes   yes

McAfee Coliseum (Aramark) yes yes   yes

Oracle Arena (Levy)1 location (Starbucks)

1 locations (Dreyer’s)

CAL Memorial Stadium (Sodexho)

yes  (Dreyer’s)

yes (Stadium)

yes (Coke)

yes (Dasani)

Qualcomm (Centerplate) Dreyer’s Store & 12 push carts yes

Infineon Raceway (Levy)yes

(Dreyer’s)yes

(Cocoa)Yes 

(Coke)Yes 

(Dasani)

Enterprise Corporate Partners

Product Relationships Concession Relationships

Cart Employees• Earn $9.40/hour• Daily bonuses • Scheduled 27 games on average• 2009 average cart employee made

$1,531.78 and worked an average of 5.9 hours/shift

Vendors• Earn > of 10% of sales or

$9.40/hour• Daily/seasonal bonuses • Scheduled 27 games on

average• 2009 average vendor made

$1,430.41 and worked an average of 4.0 hours/shift

Current Concession Business On average, what does a Juma youth make per game?

Stadium Concessions Revenue History15

5

175 26

0 356 406

757

703

728

725

718

679

870

1,30

9

1,57

1

25 2834

44

65

8591

132125

131128 128

180

200

0

50

100

150

200

250

0

200

400

600

800

1000

1200

1400

1600

1800

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

Num

ber o

f You

th Jo

bs

Rev

enue

(in

thou

sand

s)

Financial Impact

2008 Juma Net Sales: $1,445,285Juma manages all general business costs:COGS: 256,806Youth & Staff Labor (training, payroll, management, fring: 647,561Insurance & Other Operating: 142,788

2008 Fees Paid by Juma to Concessionaire: $508,346*Total Juma Expenses: 1,555,501Profit/Loss: (110,216)

Concessionaire costs:Provide adequate secure space for hawking operations and storage of product/suppliesAddition of Juma operations into event cash bank distribution and collection, plus laundry service.

*Sales split determined with each concessionaire contract, 2008 average concession fee of 32% per all combine accounts.

Revenue Creation

Since 1994:2,500 jobs created $9,000,000-income generated by business $1,416,161-youth wages earned

Sustainability:$1,300,000-income generated in 2008

Scale:2-social enterprises under management in 2006

8-social enterprises under management in 2008

Learning and Challenges

Business Model Dynamics – Juma has limited strategic influence

Team/Ownership’s RoleSelects and approves all corporate sponsors, including food itemsHires Master Concessionaire to operate all in-stadium food service and merchandisingReceives a significant percentage of all food and merchandising sales

Master Concessionaire’s RoleBased on a sponsor’s contract with the team - make sure the terms are metConcessionaire selects and approves sub-contractors, like Juma – one-year contractsJuma is then hired based on the Concessionaire's specific operational needsMaster concessionaire sets subcontractors financial ratesSub-contractor, including Juma, pays Master Concessionaire 30%+ of its gross sales

Learning and Challenges

Business Model Dynamics – Attendance: 100% out of Juma’s control

Core Attendance MattersTeam’s Competitive Ranking (division winner or loser)

Weather ImplicationsOn game day, presents a 20% delta in either directionJuma sells niche, specialty items only

Special Events – drives attendanceAll-Star Games (one time events)Premium teams (Yankees, Boston Red Sox)

• Continue to grow the top and bottom line of the enterprise• Expand to two (2) new locations

• West Coast-San Diego Padres, LA Market or Arizona• Formalize existing concession relationships• Develop new corporate partners• Formal relationships with sport team owners

2009-2010 Enterprise Plan: Executive Summary

College & Career ServicesJuma offers programs that provide youth with exposure to college and career options. We take youth on college tours on campuses throughout California and on career tours with major Bay Area employers.

Throughout their participation we offer after–school tutoring, academic advising, and skills for success workshops. During their senior year, we provide assistance with college applications, scholarships, financial aid, and support youth in the transition from high school to postsecondary education and career paths as they enter adulthood.

In recent years, more than 90% of Juma’s youth graduates havesuccessfully transitioned to college. Most Juma youth participants have been the 1st in their families to attend college.

Positive RelationshipsJuma delivers services to youth in a case-management structure, where each youth develops a strong relationship with a member of Juma’s staff. Juma’s Individual Development Managers perform individualized needs assessments and work with each youth to create an Individual Development Plan that sets future goals and breaks down the steps to achieving them. Each of these staff members is a Masters-level professional.

The relationships and bonds that form between youth participants and Juma’s staff are lifeblood of Juma’s program the glue that brings all of Juma’s services together. Often, the Juma staff are among the only adults in these young people’s lives that help to raise their expectations about their abilities and encourage themto strive to reach their full potential.

Financial ServicesJuma launched the US’s first Individual Development Account (IDA) program for youth in 1999. Juma provides savings accounts for youth to invest toward college and other future goals, complements these accounts with financial education that helps youth develop money management skills, and then matches the youth’s savings when their funds are used for college expenses, starting a small business, and homeownership.

At present, Juma’s youth participants have opened more than 1,000 IDA and other bank accounts, have saved more than $650,000 of their earnings toward future plans, and have accessed more than $840,000 in matching funds toward asset purchases. 70% of these funds have been used for postsecondary education, 25% for micro-enterprise, and 5% for homeownership.

Finance and Funding

Source % of total 2009 Goal

Foundation Grants 68% $2,647,813

Corporate Grants(Includes event sponsorships)

11% $430,000

Public Grants 12% $447,223

Individual Donations(Includes events)

6% $219,264

IDA Match Funds 2% $60,000

“Other” Revenue Sources*

2% $74,000

Total 100% $3,878,300

In 2009, our goal is to raise $3,878,300 from philanthropic sources. Of this amount, $3,106,137 is expected to be allocated to the 2009 operating budget, with an additional $772,163 to be secured against the 2010 budget. This plan projects that revenues will come from the following sources:

To expand upon Juma’s successes

in the Bay Area California and

maximize impact with youth and

in our field, we are currently

developing plans to replicate our

stadium concession venture

nationally, at major sports

stadiums and venues across the

US. We plan intend to expand the

Field Of Dreams Initiative to

provide opportunities to youth in

stadiums and cities across

America.