Embed Size (px)
Citation preview
Social Media Overview
June 2, 2015
Where have you been?
• Who are your customers and your competitors?
• What is your promise to your customers?
• How do you reach prospective customers?
• Marketing plan / calendar
How does social media fit?
Your social media marketing needs to match:WHO your target customer isWHERE your target customer isWHY your target customer cares about your product/service
ANDWhat you can
afford(cost and
time)
Technology
capabilities
+
Your brand must be clear
How does social media fit?
• Get new customers:• brand awareness• recommendations • referrals • Retain existing customers: • engagement• brand loyalty• top of mind • Connect with industry contacts
What can you provide of value to engage?
Where are your customers?
• What social networks do your customers use?• interaction• influence• How do they use it?• with friends• with brands• with comparable businesses
Yikes
YouTube
What platform is the best fit?
Your social media marketing needs to match:WHO your target customer isWHERE your target customer isWHY your target customer cares about your product/service
ANDWhat you can
afford(COST AND
TIME)
Technology
capabilities
+
Assess
• Is your target market using it? What content do they post? How often do they post?
• What is the level of engagement? Who do they interact with?
• Are your competitors using it? What content do they post? How often do they post? Who do they interact with?
• How will you use it? What is your primary goal? • What content will you post? How often will you
post?• Who will interact with? What is your call to action? • Your assessment:• Do you have the technology necessary to
engage on this platform? • Do you have the time to post and engage on
this platform?
