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Plus You will take away everything you need to implement this technology, even if you have limited time or budget available! Social Networking For Accountants Discover in just one day how your accountancy firm can use social media with ease E L I G I B L E F O R C P D P O I N T S CPD 25Yrs T rusted by Accountants

Social Networking Workshop for Accountants - May 2012

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Page 1: Social Networking Workshop for Accountants - May 2012

PlusYou will take away everything you need to implement this technology, even if you have limited time or budget available!

Social Networking For AccountantsDiscover in just one day how your accountancy firm can use social media with ease

EL

IGIBLE FOR

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PD POINTS

CPD 25YrsTrusted by Accountants

Page 2: Social Networking Workshop for Accountants - May 2012

Register online at www.socialnetworkingthatworks.co.uk or call the workshop hotline on 01325 469 6032 3Helping accountants win better quality clients... gain higher fees... and earn more profit!

Your special invitation from David Oliver

With the help of my team at Insight, we have selected your firm for this personal invitation to join us ‘live’ for

Social Networking That Works. In one day I guarantee you’ll discover everything you need to know about

social networking: what to use, what to avoid and what low-cost or no-cost options are available. It’s been

designed exclusively for busy accountants like you so that you can take away new skills in social networking

you’d never thought possible.

Please remember these 2 points,

One: If you don’t attend you’ll miss out on an opportunity to give your

firm real competitive advantage over your competitors.

Two: It’s been carefully crafted for time-stretched accountants who

have little time or resources – and limited technical ability.

Accept my invitation and register by calling 01325 469603 or visit

www.socialnetworkingthatworks.co.uk where you can register online.

Warm regards,

David OliverDavid Oliver – Founder [email protected]

Why 2012 is a critical time for your accountancy firm to take action!

Dear Accounting Professional,

Since founding Insight more than 25 years ago, my principal aim has been to help accountancy firms grow

profitably. In that time, the changes we have witnessed, socially, economically and technologically, have meant

that we have had to keep on our toes to help firms like yours keep ahead of the game. When we started there

wasn’t a single computer in any firm; now it’s hard to imagine surviving without them! Today we are advising

your firm to use social networking, as one of the fundamental elements in the way your firm does business.

We all understand the importance of networking as a source of quality leads and referrals. Indeed, many firms

have grown exclusively through face-to-face meetings and word of mouth. Yet ‘the web’ has changed how

we connect with each other, and today social networking is at the heart of the communication revolution.

It’s no longer used by a few kids, but by the entire business community, including a growing number of your

clients, potential clients and fellow accountancy firms. This is why it’s absolutely critical that social networking

becomes an integral part of your strategy for growth in 2012.

The latest feedback shows that 74% of professional firms see social media as the number one emerging

channel for lead generation. Yet 68% of the same group say they are unprepared for the challenges of social

media marketing! That’s why I’m writing to you now.

Our senior management team first heard David Oliver and the Insight team in Paris with 80 other

accountants at an international convention. Their ability to present with passion and inspiration and

their ability to combine online and offline marketing for proven results meant they were presenters of

choice for our own MHA inaugural conference. I have no hesitation in recommending David Oliver &

the Insight team for firms that are looking to grow.

“ ”

social networking that workssntw

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Rakesh Shaunak Your Special

Early Bird Offer

Register for SNTW before April 11th,

and you’ll save 25% off the ticket price

for every delegate!

Register online at,

www.socialnetworkingthatworks.co.uk

Page 3: Social Networking Workshop for Accountants - May 2012

Register online at www.socialnetworkingthatworks.co.uk or call the workshop hotline on 01325 469 6034 5Helping accountants win better quality clients... gain higher fees... and earn more profit!

A recent report confirmed a staggering increase in the use of Social Media by accountancy firms in the past 12

months. You might think that shows firms are stirring from the usual reluctance to adopt new technology. Some

are, but sadly, most are not! In fact 68% of them are not actively using it! How about you? Have you signed up

to LinkedIn or Twitter? Do you have a Facebook profile? Critically, are you actively using these tools or are they

dormant? Are you left wondering what to do next? Adopting the technology for some is not the problem. It’s using

it on a regular basis that seems to be the biggest hurdle.

Already tried it and got nothing from it?

One of the most frequent comments from our accountancy customers when we mention Social Networking is that

they have already tried it – and it doesn’t work! Many firms have simply dipped their toe in the water with some

form of social media presence, but not generated anything from it. That comes as no surprise to our team. Social

networking is like anything else in life – to achieve results you need to know how to do it well; to get staggering

results you need to have the confidence and understanding of how to do it very well.

That’s why, at Social Networking That Works, our team of experts will help to show you how to create new

contacts, gain interest, and uncover the right type of new opportunities to generate highly profitable business.

Better still, social networking can actually help drive quality prospects to your website and improve your

relationships with existing clients.

How to save time and money, ring-fence existing clients and generate new ones

It’s true! When you attend this low cost event you’ll discover how firms of all sizes are using social networking

to retain current customers and win new ones, even in the current climate. You’ll discover proven strategies that

are simple to implement, cost next to nothing and require low management involvement. You’ll also see real-life

examples of how other firms have taken action under our tutelage in the past 12 months and are already reaping

the rewards.

Many of your clients will already be engaged in social networking, and if you don’t engage them your competitors

probably will. During the day, we will share with you why social networking must start with your existing

customers for immediate powerful results. If carried out correctly, it will help you forge even closer, interactive

relationships, improve your online reputation, open new channels of communication, and help protect your most

valuable asset.

“I don’t have anything to say, write or communicate about!”

A common cry from accountants faced with the prospect of writing something on one of the Social Media

platforms is that they ‘don’t know what to say’. It shows a surprising lack of confidence when you consider that

the accountancy profession is overflowing with articles, tips, news stories, tax information – the very material that

drives Social Media and exactly the sort of information that will help you cement your relationship with existing

and potential clients. By sharing this knowledge with others, you’ll quickly differentiate yourself from the rest,

build up market awareness of your firm and begin to develop relationships with non-client businesses.

If you’re not confident about what to say, Social Networking That Works will show you where to get content and

how you can very quickly ‘share’ it onto your social network channels with the click of just one button.

Social Networking That Works: The Programme

In one great value day together, we will take the mystery out of social networking and provide you with an

achievable plan that’s ready to implement across your firm. Here are just a few of the elements we will go through

with you:

• The past, the present and the future of social networking and what it means to your accountancy firm and the profession as a whole.

• Taming the social dragon – you will discover the myths, lies and fairy tales of social networking and how to get tangible results with ease.

• Learn how you can easily identify prospects of the right type, in the geographic area you operate and how to connect with them at the touch of a button.

• Hear how fellow accountancy firms of all sizes are using social networking to connect with, communicate with, and protect their existing customers.

• Discover 7 proven steps to effortlessly unlock the power of LinkedIn for prospecting.

• How to identify the referral potential from the people you know within just a few clicks.

• Get to grips with Facebook and Twitter and how they can be powerfully employed.

• How to connect and integrate your social networking platforms together, for true simplicity.

• Discover the number 1 mistake most firms make and why they don’t generate a return on investment.

• You’ll be shown step by step how to use new networking tools to gain significant coverage, search engine rankings and enquiries.

• 4 of the most well respected experts in their own field at one venue; this unique team of thought leaders will reveal how to lift the lid on social networking and leave you with a comfortable plan you can implement without stress. No waffle or theory just great, proven, practical ideas jam packed into 1 day to give you maximum value for your time investment.

• Plus you can observe – live, real time demonstrations during the day.

Register by phone and secure your place without risk

Plus we will immediately rush out your free bonus report!

For the small investment of just £397 00 + VAT, you will have access to leading edge marketing advice from 4 of the most knowledgeable and experienced presenters in the profession. This workshop is packed with easy-to-use content, and driven by ideas and concepts used and tested for other accountancy firms. You will benefit from first-hand experience, confident in the knowledge that the ideas are proven and ready to implement. What’s more it’s backed by our 100% money back guarantee (see page 13)

Visit www.socialnetworkingthatworks.co.ukOr register by calling 01325 469603

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Your free report

Unlocking the Power of LinkedIn for Accountants

salesforaccountants.com from Insight

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“There’s been a huge increase in the number of accountancy firms using social networking – yet 68% of them say they don’t know how to use it!”

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Register online at www.socialnetworkingthatworks.co.uk or call the workshop hotline on 01325 469 6036 7Helping accountants win better quality clients... gain higher fees... and earn more profit!

more great reasons why Social Networking works for accountancy firms like yours

It enables you to network in a virtual room with millions of people with ease, and have fun in the process

Social Networking is not a bubble that is going to burst, or go away. Instead, all the facts point to the very opposite – it’s going to grow in its reach, ease of use, commercial value and importance. It will enable you to network with the individuals you really want to do business with and clients you really want to protect. What’s more it gives you the tools to do what might take days in just a few minutes.

It helps compensate for reduced marketing budgets

The last few years have seen attrition rates rise, competition increase, and profits drop. The truth is these are tough and uncertain times. Within this state of flux, change and uncertainty, lies a genuine opportunity for growth. It’s a chance for progressive accountancy firms to grow quickly and cost effectively. Social networking really will help you to network with current and potential clients, find new staff, develop your online reputation and help companies find you and then enquire online – at low cost or no cost.

Plus attend this special day and you will discover how it can save you time, money, make you look good, increase revenue and increase profits while enjoying a new tool.

Your online reputation counts

Traditionally, most accountancy firms have grown through word of mouth and referrals. However in a rapidly growing ‘connected’ environment you must assume that even if a client recommends your firm, potential new customers will check you out online first and that includes a good look at your social presence and your website. Imagine what they think if they can’t find you… It raises suspicions, alarm bells and unnecessary questions. Do you have something to hide? Or are you just out of date? These are typical of the feelings and questions it raises if you have no social presence or a poor one. In virtually every case, potential new clients and referrals will check out your LinkedIn profile before engaging with you

Recruitment: It can help you find quality new staff at low cost – fast

The search facilities offered by many social platforms can quickly and easily be used to identify the people who might fill specific roles within your firm. What’s more once you find them, you can get a very good feel for the candidate, their history, and their connections.

It makes your firm more visible online – and look good

If you want your firm to progress, you simply cannot wait to be discovered. Now, more than ever you have to have a great online profile with a positive online brand. Social Networking will significantly help boost the performance of your digital marketing and search engine optimisation. This is little wonder, when according to Experian, social media networks such as Twitter, LinkedIn and Facebook receive more UK visits than any search engine including Google. During SNTW we will show you how to build an active, engaging presence on key social networking sites. You will discover how to optimise your site for social media sharing, and discover how to encourage readers to share your content with ease.

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Your free resource library, worth over £1,800 - completely free!

Every delegate will gain immediate access to an exclusive online resource library worth over £1800. It’s yours with our compliments, your access key will be provided on the day!

Thousands of delegates have commented that one of the things they really love about Insight workshops is the after-event support. Other events end on a high note, but then good intentions and great ideas simply fade away. That’s why, when you attend SNTW you’ll be given immediate access to an exclusive post-event online resource – as part of your registration.

Yes, register today and included in your low ticket price you will receive:

• Social media & networking policy template for your firm

• 5 templates you can use to create the perfect online bio for you and your staff

• A free guide to writing articles online

• 50 + profile headlines you can use

• 9 instant LinkedIn profile templates for you to adapt and implement

• Access to an exclusive marketing help-line.

• PLUS over 3 hours of audio recordings from David Oliver. This material covers offline practice growth material to dovetail into your social marketing activity

• AND over £300 of vouchers for future Insight Marketing events

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It’s embarrassing when your children or grandchildren know more about technology than you do, isn’t it? LinkedIn? Twitter? Google +? Facebook? They know it all. When you register today you can do so with complete peace of mind knowing this one-day workshop is focused on proven principles for social networking. It’s designed specifically for senior staff of professional accountancy firms and will help you develop your own strategy to get the most out of social networking and explain clearly what you must avoid. In just one day you’ll know more about Facebook than your kids. Now won’t that be a refreshing change?!

So, register today then relax, knowing you’ll be social networking-savvy in just one day(At last, you’ll know more than your kids!)

Every delegate will be given this exclusive social networking pack worth over £1,800 totally free of charge, and without obligation

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Worth over £1,800!Yours free!

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Register online at www.socialnetworkingthatworks.co.uk or call the workshop hotline on 01325 469 6038 9Helping accountants win better quality clients... gain higher fees... and earn more profit!

How to generate referrals, reduce attrition and improve customer retentionWinning new customers is tough for accountancy firms, and losing customers is becoming a whole lot easier. With an ageing customer base, rising attrition rates, clients going out of business and a new stream of online accountants – it’s little wonder competition is dramatically increasing. During the day we will share with you how social networking can help keep and protect your existing customers, reduce attrition and generate more referrals.

• Understand why your own clients are under more pressure than ever to change firms and what you can do about it

• Learn how top-performing firms are using social networking to protect their hard-earned customers

• How to use social media to overcome the number one challenge when asking for referrals

• Discover 4 keys for successful client retention using social networking

11 common mistakes made by accountants online and how to avoid them

• Our expert panel of presenters will take you through the common mistakes firms make online and how to avoid them

• What are the most successful and essential ingredients of your online activity

• What pitfalls, traps, snares and holes you must avoid, and how to make the technology work for you

The past, the present and the future including:

• An overview of the current market, the changes accountancy firms have faced, the key issues

• A look at what leading firms are doing that works, and why smaller more agile firms are leading the pack

• The implications of the economic and technology changes that impact all accountancy firms, and how to respond

• Social web use and how it is rapidly overtaking ‘search’, and the top 3 platforms for accountants to use

Social Networking and how to manage it in just a few minutes a day

• Why social networking often fails

• How your own firm can overcome the stumbling blocks that stop most from even starting

• Together we will explore the evidence that suggests your online reputation is becoming critical

• How to manage the process, so you can achieve much more in less time

Unlocking the power of LinkedIn effortlessly including LIVE demonstrations

• Discover exactly why and how LinkedIn works so well for accountancy firms of all sizes

• Learn step by step how you and your staff can leverage the power of LinkedIn in a few minutes a day

• Watch a live demonstration by a leading LinkedIn expert on how to find and make contact with thousands of new targeted prospects within 20 miles of your firm’s office

• How LinkedIn can help you close more appointments with potential clients

• Listen to a step-by-step process that can help your firm double the number of referrals you get without that awkward silence you get after asking for one!

Twitter & Facebook – the truth, the lies and the hard hitting facts

• An exploratory look at the pros and cons for accountancy firms wanting to use Twitter or Facebook

• We will investigate together where Twitter & Facebook fit in and if it’s really of any benefit anyway?

• How your firm can use Twitter to find, contact and nurture new contacts

• Why it helps so many accountancy firms to distribute content in seconds to clients and prospects alike

• 10 Keys to a successful company Facebook page, and how to encourage staff to connect

How anyone can write, find and distribute content with ease

• As accountants, you have more to write about that’s of interest to business owners than any other profession. Learn how to create content for status updates, tweets, blogs, emails and more.

• Discover 10 top tips for successful, results-driven, content creation

• Email marketing – how it fits into social networking and why it’s a must for every firm

• How to encourage your readers to open and share your content with their contacts

How to integrate your online and offline marketing together for supercharged results

• How to develop a social networking strategy that is integrated with other channels

• Advocacy – the techniques required with the organic spread of your content online (word of mouth)

• Measurement – what to focus on, how to measure it and how to integrate it to generate true business value from your activity

15 key things to get right on your accountancy website to maximise your new web traffic

• Discover how the ideas shared at SNTW will drive quality traffic to your site

• View good and bad examples of websites: those that are built to generate enquiries and those that are not

• Understand the key things accountancy firms can do to make the web work for them

• How to integrate social onto your site, encourage your readers to view and share your site and improve your rankings

Bringing it all together into one easy-to-manage place

• Making it work, discover why the stepping stones of Know, Like and Trust are essential to generating results

• View the very latest in services, tools, techniques and trends

• Learn how managing your entire social networking strategy can be done simply through one platform

• Easy – that’s what one accountant said once they grasped how to manage their entire campaign in once place, how to schedule future communications and distribute content to all platforms at the touch of one button

• A unique process that’s part of Insight Intelligence © that allows you to measure and improve your results month after month.

Plus live Q & A followed by 1-to-1 time with the Insight presenters.

The must-attend event for accountancy firms of all sizes

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Register online at www.socialnetworkingthatworks.co.uk or call the workshop hotline on 01325 469 60310 11Helping accountants win better quality clients... gain higher fees... and earn more profit!

The most respected LinkedIn trainer for accountants

James Potter is Insight’s chosen LinkedIn advisor, he was originally destined for a career in accountancy when in 1986 he discovered networking. You could say the rest is history! He went on to learn four different sales methodologies along with various other disciplines. James has a unique understanding of LinkedIn and its use for professional service firms. He is not just an expert consultant, voice or advisor. No far more than that, he has made LinkedIn work, deliver, pay, generate results and in significant volumes for himself and our clients. His experience spreads from smaller firms through to multinational corporates. James focuses on the practical and tactical skills needed to succeed when using social networking. Specifically helping firms of all sizes get the most out of LinkedIn, the world’s largest online, professional, business network.

The Money Man

Daniel Richards has been the head of lead generation at Insight for over 10 years and for good reason. His unique experience in integrated marketing campaigns with outstanding results for accountants has earned him the nickname “The money man’’. He has been instrumental in the growth of hundreds of firms, helping them to win better quality clients, gain higher fees and earn more profit. Daniel has presented to thousands of accountants, carried out over 500 individual 1:1 consultations and currently advises top international firms to sole traders. He and his team grow accountancy firms, working to a process that makes up Insight Intelligence©. They’ve made and monitored over 1 million phone calls, 2 million direct mail pieces, countless email shots and LinkedIn connections, resulting in thousands of pre-qualified appointments for senior partners to attend. To our knowledge there is nobody with Daniel’s understanding and experience of integrated lead generation for accountants. It’s little wonder that he is one of the most sought-after marketing experts, speakers and consultants to the profession.

Founder of Insight and world class presenter

The Founder of Insight, David Oliver is an inspirational speaker and author of 9 books in 27 languages. In the last two years alone David has spoken to thousands of accountants including presentations for UK 200, Morrison International, MHA, Haines Watts, Menzies, Spofforths, ACCA, MGI, AVN and Charter Group. Like many partners and business owners David describes himself as a ‘reluctant convert’ to Social Networking and it is that journey from reluctance to working with the team in a planned strategic way that will be at the heart of the team’s practical wisdom on the day. David will share with you first-hand, the battles he and the company faced as we tried to unlock the power of social networking. His special understanding of the way senior partners, managers and business development managers work, means you can be certain this unique day will provide you with a highly effective, pragmatic social networking strategy to protect your current clients and new client acquisition.

The leading authority on Digital Marketing for accountants

John Braithwaite is a leading authority on how accountancy firms can maximise the impact of online, digital marketing including social networking. He has personally pioneered many new approaches to digital marketing and social networking specifically for accountancy firms. He has embraced and developed a unique process to ensure accountancy websites convert visitors to enquiries which forms part of Insight Intelligence©. John is considered to be one of the leaders in generating a return for accountancy firms through their online marketing activities. He offers a unique insight into generating high quality customers online while managing current clients with ease.

I recently attended a conference with Insight Marketing which was a fantastic day, with many very

interesting and useful ideas for business development. In a follow up one-to-one session with Dan I

found him to be an expert in his field and he is clearly someone who provides great advice in sales

and marketing of professional services.

“ ” Having listened to David Oliver at his public events, and also having read some of his material, his 25

years of sales and marketing experience with accountants, means that his principles and insights are

earthed in reality. They are utterly pragmatic and are easy for accountancy firms, small and large, to

put into practice. This makes a big difference to the bottom line.

“ ”

A unique panel of presentersThis workshop is for professionals in business, those of you who have already done the hardest part and that’s to be in business in the first place. Your presenters each deal with the same fears, the same day-to-day grind, and live on the same roller-coaster as you. They know what it means to be in the hot seat, and they have carefully designed this event especially for you.

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Register online at www.socialnetworkingthatworks.co.uk or call the workshop hotline on 01325 469 60312 13Helping accountants win better quality clients... gain higher fees... and earn more profit!

15 great reasons why your accountancy firm must attend

If the last few years have taught us anything, it’s that you cannot afford to be complacent, least of all when it comes to your online marketing. Accountants have so much to gain from these new tools but many simply don’t know where or how to start. When you attend SNTW you will discover how easily you can use Social Networking to retain and win quality clients, higher fees and earn more profits. None of this is theory, or out-dated methodologies, but a unique combination of integrated online strategies, that will work for your firm right now in the current market.

There are lots of reasons to attend this special event - here are just a few

• No complicated words, fear tactics or hype. Just proven, practical ideas for accountancy firms packed into 1 day to give you maximum value for your time and investment

• 4 of the most well-respected experts in their own field together will lift the lid on proven principles for social networking that works

• How social networking is helping other accountancy firms solve the growing problem of an ageing client base.

• Discover how leading nationals and sole practitioners alike are using social networking to revolutionise their ability to communicate with, retain and win new clients

• Enjoy over 67 profitable ways to make social networking work for your firm

• Gain an expert panel’s view of the past, the present and the future and how you can ‘future proof’ your firm’s digital marketing

• Learn the secrets of 1 click management to save you hours

• Discover which social networking sites are appropriate for you and what you must avoid at all costs – probably saving you thousands of pounds and hundreds of wasted hours

• You won’t be confused by jargon, bored by theory or have your time wasted by seen-it-all-before out of date marketing

• It includes live demonstrations with interactive Q&A throughout the day

• It’s the only event of its kind for accountancy firms looking for ways to use social networking effectively

• Discover how you can get replies from prospects where email and phone calls have failed

• Leave with your own customised social networking plan to secure your online growth

• Plus gain over £1800 value in post-event support to help you implement that plan with ease

Your day will be packed full of valuable and exclusive content from leading presenters. This is not a sales pitch, just great content in a fantastic venue with lunch, refreshments, workbooks and post-event support all included in your low registration fee of just £397 pp + VAT – and it’s exclusively for accountants.

Who must attend?

This event has been designed with accountants in mind – but not all accountants! Here is a list of the types of people, firms and practices we believe would gain most benefit from Social Networking That Works:

A firm who already have a website, but no active social networking strategy

A firm with a social networking presence, but little or no activity

Partners, directors and senior managers who are intrigued by the developments in social networking and want to know more about how it can help their practice grow

Firms that have suspended all marketing activity in the current climate, but who want to learn more about low-cost social networking strategies

Partners, directors and senior managers who enjoy networking and would like to combine their offline activities with an online social networking strategy

Please note; this event is not suitable for social networking experts, consultants, or advanced social networking users. (Events more appropriate for this group to follow later in the year.)

A brand new workshop for busy accountants:

Social Networking That Works

Your Resource Library, worth £1,800

Every delegate will gain immediate access to an exclusive online resource library worth over £1,800.

It’s yours with our compliments, your access key will be provided on the day!

Early bird registration save 25%Register before the 11th of April to save 25%

Normally £397 + VAT. You pay £297 + VAT pp

Tel: 01325 469 603

www.socialnetworkingthatworks.co.uk

2nd May London Congress Centre WC1B 3LS

15th May Birmingham Lea Marston Hotel B76 0BY

16th May Leeds Thorpe Park Hotel LS15 8ZB

17th May Newcastle Marriott Metro Centre NE11 9XF

23rd May Bristol Manor House, Golf Club SN14 7HX

24th May Reading Holiday Inn M4 Junc 10 RG41 5TSNo Quibble100% RefundGuarantee

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Locations dates and timingsLunch and refreshments, workbook, marketing plan, templates for profiles, updates and social media policy are all included. PLUS the event qualifies for 8 CPD points and comes with over £1800 value in post-event support included.

9:00 am Registration 9:30 am - 4:30 pm Event

Please note, delegate numbers will be deliberately restricted and tickets are issued on a first come first served basis.

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Full no quibble money back guarantee

Insight was founded on a belief that we should deliver value to

customers in everything that we do. Our workshops are no exception.

We passionately believe in the outstanding value they give, and the

results they produce. That’s why we are happy to back this exclusive

workshop with our 100% full refund guarantee.

If at any time, during the day, you do not feel that you are getting real

value, simply inform a member of our team, and we will give you a full

100% refund. No questions asked, and absolutely no quibbles. This

means that you can book today, with complete peace of mind.

It’s yours free

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Testimonials Testimonials

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An essential and must attend event for any firm looking to grow

in the continually evolving digital age.“ ” The Insight team have challenged our preconceptions regarding

our marketing focus, making a clear case for online and offline effort

integrating for best effect and return on investment.

“ ”

A great, highly professional ‘insight’ into the changing landscape

of online marketing and digital technology for professional firms.“ ” This was the most useful seminar that I have ever attended.

Interesting, relevant and the presenters were engaging, giving me

personal tuition during the day. Priceless!

“ ”

The session was very informative and the speakers delivered

so well. The ideas provided are all areas that we can use in our

business to help us grow.

“ ”To the point, detailed and practical.“ ”

I have now attended two Insight Marketing events in 2011. As a

sole practitioner whose available time to spend on marketing

is extremely limited, these courses are invaluable as a practical

approach to help grow my firm. I would recommend them as a

great investment of your time and money.

“ ”

Today was a great event, I have come away with concepts and

ideas that will impact hugely on our business if developed and

implemented properly by us.

“ ”The Insight team has provided a very detailed insight into the key

areas to focus on with Social Media and digital marketing. Including

the do’s and don’ts of using social media to win new business. -

Excellent.

“ ”

A brief note to thank you and the Insight Team for the excellent

day’s education and motivation last Wednesday, at the Belfry.

I was unable to fault the course on any front. Content, timing,

presentation, quality and subject matter all received top marks. The

resulting warm, fuzzy feeling stayed with me through the weekend.

Congratulations on a first class, professional event, and well done

“one and all.

“ ”

An excellent event! The speakers delivered information in an highly

interactive and interesting manner. I believe this course has taught

me additional ways to gain quality leads for our firm.

“ ” Immediately relevant, and specific training to produce new

outcomes and increase profitability.“ ”

Very interesting and very useful – but so much information to act

on at once. We will be attending your next, full day event.“ ”

Thoroughly enjoyed the day and an absolute asset for a “Novice”

at marketing.“ ”

Page 9: Social Networking Workshop for Accountants - May 2012

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