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Career connection portal available to social networks to enhance their membership offerings.
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Enhancing the Connection between Members and Opportunities
Introducing the accuracy of structured information technology for the monetization of Social Networks
Brought to you by:TECHNOLOGIES, INC.
Times are changing…“Our culture and economy is increasingly shifting away from a focus onmainstream products and markets and moving toward a number of niches.Companies must shift their focus from mainstream marketing to the massesto a strategy of targeting vast numbers of underserved audiences via the Web.”
The New Rules of Marketing & PRby: David Meerman Scott
Consumers are demanding that products and services speak to them and address their specific needs
The delivery of product and service advertising must be tailored to monetize social networking sites
Structured information technology provides a solution to delivering targeted opportunities to individuals
The Power of Structured Information
Precise data filtering engine to match individuals and opportunities
Structured information captures a lot of data about an individual and builds a profile about who an individual is and what they need
Smart portal technology connects individuals to tailored results for: Jobs Business Opportunities Education and Training Products & Services
… and provides customized market search engine technology for organizations seeking certain highly qualified profiles: Job Candidates Leads Students Customers
What are individuals looking for?
* Data from comScore.com0 10 20 30 40 50 60 70 80 90 100
Dating
Other
Health info
Job Search
Downloading software
Travel
Games
Entertainment
Communication
Online banking
Shopping
Research Information
33% of Internet users are
searching for a job
Top internet uses:
89% Research Information71% Shopping (products)56% Communication
The “underserved audience” is growingSTATISTICS Total active online users (North America): 248 million* Of total jobseekers, 3 out of 5 use the Web to view job posts US Unemployment Rate: 7.6% (11.6M people)
Congressional Budget Office (CBO) estimates unemployment will hit 8.3% in 2009 and reach 10% in 2010
January unemployment rate (over 20 years of age) Adult men - 7.6% Adult women - 6.2% Whites - 6.9% African Americans - 12.6% Hispanics - 9.7% Asians - 6.2%
Industries in decline include Construction Finance / Real Estate Manufacturing Retail Transportation/Warehousing
•Data from Nielsen/Net Ratings, International Telecommunications Union•Department of Labor
Target Audience Web Usage Trends Generation Y (ages of 18-32) “The social generation”
40 Million in the US Play games: 50% Watch videos: 72% Send instant messages: 59% Use social networking sites: 67% Create a social networking site profile: 60% Read a blog: 43% Create a blog: 20%
Generation X (ages of 33 and 44) “The researchers” 55 Million in the US
Play games: 38 percent Watch videos: 57% Get job information: 55% Send instant messages: 38% Use social networking sites: 36% Create a social networking site profile (29% Read a blog: 34% Create a blog: 10% Research: Use the internet more than any other group
Buy online: 80%
Top Requested Career/Service Tools 572 recent registrants between ages 18-44 surveyed Based on a 1-5 scale (Likelihood to Utilize)
0 1 2 3 4 5
Video Interview
Education Matching
Discussion Forum
Career Aptitude Testing
Personalized Mentoring Services
E-Learning Career Modules
Job Management/ Search Tools
Resume Blast Capability
Business Opportunity Matching
Users are asking Users are asking for a for a
one-stop solutionone-stop solution
Connecting Opportunities to Individuals
MARKET TRENDS 142M Jobs in the US 2% of total jobs are open
(…and shrinking) Trend of hiring freezes
nationwide “Employers Market” with
a surplus of talent Inundated with thousands
of unqualified job-seekers
JOBS BUSINESSES
MARKET TRENDS Over 3,000 franchise
concepts covering 80 different industries
Generate over $1 Trillion in annual sales
Franchises account for 10-12% of all businesses and 50% of total annual revenue
EDUCATION/TRAINING
MARKET TRENDS In the past 10 years the
number of for-profit colleges have doubled with 4X enrollment
For-profit schools spend 23% of profit on advertising (1-2% spent by non-profits)
For-profits are largely funded through federal student loans
Challenged to place 85% of graduates into jobs
JOB POSTING MODEL Employers currently use
advertising and pay-per-click model for job openings
REVENUE POTENTIAL
FRANCHISE LEAD MODEL Franchisors currently
utilize advertising and pay-per-lead model
REVENUE POTENTIAL
STUDENT LEAD MODEL For-profit universities
currently utilize pay-per-lead (Overall investment $1,500 per student)
REVENUE POTENTIAL
Advertisers are Advertisers are asking for more asking for more
targeted targeted solutionssolutions
Structured, mapped keyword technologyFilters through information for accurate matches
Libraries full of thousands of skills, interests and data map directly so that users only see the opportunities that make the most sense
MEMBER PROFILES
• Certifications
• Competency
• Industries
• Interests
• Education
• Skills
• Military Information
• Work Status
OPPORTUNITY PROFILES
• Certifications
• Competency
• Interests
• Education
• Skills
• Military Information
• Work Status
OPPORTUNITY RESULTS
An accurate results list of:
• Job Opportunities
• Business Opportunities
• Schools
• Products/Services
Our technology
takes…Maps to… To drive
accurate…
The Solution for Social Networks
MANAGE CAREER FUNCTIONS: Skills Translation Resume Building Attachment Management Skills/Certification Tracking Skill Gap Analysis
My Ideal Portal: A Complementary Revenue-Generating Service for Social Networking Sites
IDENTIFY OPPORTUNITIES: Jobs Business Opportunities Education/Training Products/Services
RESEARCH INFORMATION: Career Coaching/Mentoring Education Information Business Ownership Resources Financial/Transitional Information Product/Service Information
Other Benefits to Consider Expand functionality beyond chat and text communication
Expand/Target your audience A broader appeal to users of all ages Expands functionality for Gen X “researchers” (55% use web for jobs)
Expands apps in a format that is appealing to Gen Y “social generation”
Maximize membership services, value and revenue potential Provides an alternative to traditional job boards
Higher valued job posting model (repeat business based on quality of service)
Capture structured and valued member data Become the trend experts based on the information gathered
Differentiation from your competition Captures individuals’ data and hook in users saving you from your top threats*:
Social Media’s "Inevitable slide into uncoolness” (29%) Lack of advertiser interest (15.3%) Inevitable SPAM problem (13.4%)
*Abrams Research survey of 200 social media founders, bloggers, journalists, entrepreneurs survey during Social Media Week
For more information:
Contact:
Bruce Culver
Email: [email protected]
Linked In: http://www.linkedin.com/pub/2/a2a/54b
