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Social Network Analysis #cetis12 23 February 2012

Intro to Social Network AnalysisSession

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Introduction to social network analysis session at the 2012 CETIS conference

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Page 1: Intro to Social Network  AnalysisSession

Social Network Analysis#cetis12

23 February 2012

Page 2: Intro to Social Network  AnalysisSession

What is SNA?

“An adaptation for various mathematical ideas and techniques which allow us to:

handle, store and map relational data define and measure relational (network) properties identify distinctive configurations within various

maps/visualisations”

Nick Crossley, Cathy Marsh Centre,for Census and Survey Research, Uni of Manchester (http://www.ccsr.ac.uk/courses/socialnetwork/ )

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SNA Principles 3 levels: the node the whole sub set of nodes within the whole start to see

connections - and measures of centrality etc

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What is SNA cont.

intro Prof Mike Everett, Uni of Manchester http://www.methods.manchester.ac.uk/methods/sna/ Video: Noshir Contractor http://nosh.northwestern.edu/

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Pretty pictures

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Betweenness centrality

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Creating and Understanding the pictures

Academic way Just in time, just enough?

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"It feels interesting but is it useful” More than liking pretty pictures Makes explicit existing connections Makes explicit gaps in communities/connections Improving our understanding of our network

connections But . . .

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Issues

Skills/literacy issues around models and tools Context and ambiguity Objective and subjective assumptions Conversation starters Data sources, quality issues Ethics Is “just enough” good enough?

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And now the interesting stuff . . .