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Social Media Trends In 2013 And Beyond shares insights into how marketers and businesses are using social media marketing in coming years
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Social Media Trends
Janak Mehta Co-founder & CEO
PR Easy www.PReasy.com
@janakmehta www.facebook.com/janakmehta
Social Media in 2013
Humanization of Brand
• Your personality is the secret sauce in your business
• Be authentic. Be real. Be sincere. Be caring.
• Gary Vaynerchuck
Image source: shopify.com
Increase In Social Usage
Visual Content
• Facebook posts with images get 35% more engagement
– Mashable Changes it’s look
• Infographics (Visual story with data)
• Facebook Acquired Instagram for a Billion $
Image source: jeffbullas.com
Email Lives On
• Still will be integral part of marketing mix
• Personalized, relevant, and targeted based on real-time data.
• Segmenting your list would be critical
• Buying email list will become less used practice
Social Commerce
Image source: bluefountainmedia
• 47% percent of Facebook users would like more shopping opportunities on Facebook!
• 76% of marketers plan to use Facebook for ‘social commerce’ initiatives
• Payvment, Ecwid
data source: social commerce today
What’s Your Klout
• Social Influence
– Klout
– PeerIndex
– Kred
• Disconnect between Online & Offline Influence
• Social Data and consumer preference will be be added to CRM (Social CRM)
Merging Of SEO & Social
• Social Signals are Key In Google’s Algorithm
Image source: Mashable
Social activity
correlates well
with Google
rankings.
Increase Social Ad Spending
Measuring ROI: Top Challenge
Wanted: A Marketing Technologist (or Scientist)
• Convergence of Marketing + Technology + Data
• Marketing Departments will take matter in their own hands
– iPhone/Android App development
– Social App Development
– Wordpress
• Marketers becoming good at Analysis