Pro Product Launch Media Kit

innovative

www.media2media.com/productlaunch

Media2media understands the new challenges in

managing the message.

That is why we provide innovative marketing and

advertising solutions. We understand your new

channels have increased the demand for leads,

campaigns, and data and your consumers have

more control over when and how they use con-

tent, creating new requirements.

To reach the customers you need to reach, you need more than a good product and fi re in your gut. You need strategy.

Media2media helps you meet the demand with an innovative communication strategy that balances your campaign with just the right amounts of ‘push’ and ‘pull’.

pro product launch media kit


From the editor:

What can we do for the ‘over-solicited’ Professional Con-

sumer?

The din made by the media is getting louder, the number of

information providers is multiplying exponentially, the profu-

sion of messages is creating more confusion than clarity, and

the Professional Consumers’ attention is chronically over-so-

licited. Effective messaging requires strategy, integration and

targeting.

In order to raise your message above the din you need to give the Consumer not only what they want, but

what they need. Speaking as a Professional Consumer and as a supplier to the Professional Consumer for

over 8 years, I can tell you that what this industry’s customer wants is accurate, timely information about the

products they need to do help them produce results and achieve their professional goals. They want a com-

prehensive guide to the products you sell and the products in your pipeline. They want, if not a window to the

future, then at least a clear view of the present and a source of information about your company’s direction.

These production and post-production professionals understand that unless they keep current their success is

in jeopardy…and they are right.

Media2media provides this service for the Professional Consumer. We deliver the information they require ev-

erywhere they want to fi nd it; in print, aggregated online and in an opt-in email. We have created a thought-

ful solution that integrates the new with the old and the push with the pull, making your impression a memo-

rable and valuable one.

infl uential


Pro Product Launch Industry Representation

Target the industry’s decision makers across all categories

The Facts

Total Circulation: 51,505

Distribution Cycle: Quarterly

Subscribers with buying infl uence: 98%

Video Production/Post-Production: 20%

Television Broadcasting: 14%

Audio Production/Post-Production: 3%

Graphics/Animation/Special Effects: 4%

Streaming Media Services: 2%

Film/Motion Pictures: 5%

Corporate Enterprise: 7%

Satellite: 2%

Radio Broadcasting: 4%

Internet Broadcasting: 1%

Entertainment: 2%

Non-Profi t/Government: 2%

Military: 1%

Education: 8%

Cable (Product & Distribution): 3%

eCommerce: 1%

Advertising/Public Relations: 2%

Fiber/Wireless: 2%

Equipment Manufacturers: 4%

Investment/Finance: 1%

Distributor: 5%

Consultant: 5%

Sports Broadcasting/Live Event Prod: 2%

Religious Institutions: 1%

integrated


Media2media combines tried and true print with innovative online and permission-based advertising in just

the right balance to strategically position your company and your products, and build equity in your brands.

A one legged table won’t stand.

A two legged table still won’t stand.

Your marketing needs an integrated solution.

print

permission-based marketing web

solution descriptions


Pro Product Launch Pro Product Launch is a digital publication of Media2media, Inc. Media2media is passionate about providing the Professional Consumer with a ‘fi rst-to-market’ Consumer Guide for the Media Professional. This guide aggregates product information from the top-rated manufacturers of audio, video, fi lm, com-puter and presentation products.

Readers will access the manufacturer’s product infor-mation on the hottest new releases being launched in full-color, graphically rich detail. Features, specifi ca-tions, reviews and dealers are outlined in an easy-to-view expanded product table under the products 1⁄2 page image.

Media2media.comMedia2media’s new online B2B marketplace fo-cuses on matching Professional Consumers and Vendors at the exact moment the consumer has a need and the supplier has the capability to meet that need.

Media2Media encapsulates every component of the Buying Process providing the professional consumer with the tools they need - from dis-covery to order initiation, and the manufacturer with a way of building and reinforcing brand, running a direct marketing campaign and ef-fectively promoting commerce.

Permission-based advertisingMedia2media is thoughtful about our electronic communication, ensuring that users are only receiv-ing the information they requested. We provide the media2media opt-in community weekly alerts for the Pro Product Launch, highlighting the manufacturers lat-est listings and Industry Auction Alerts Industry Auction Alerts which notifi es the reader of newly posted auctions.

online options


Manufacturer E-Channel Program OptionsBuild brand equity and create infl uence on the media2media user community through a combination of real estate sponsorship and promotional tactics.Take advantage of our site’s traffi c, visitors and hits to promote your company and your products!

• Manufacturer Directory Listing - FREE! List your company as a top-rated vendor to the media2media users!

• New Member List Link - Announce your arrival! A link to your directory listing will be placed in media2media’s Interac-tive Homepage Marquee. This is a one-time offer available at the time of registration.

• Traffi cBuilder - Increase your company’s web site traffi c with the media2media Traffi c Builder Homepage Link. More than a text link, we will create and embed a graphically rich (500 pixels x500 pixels) image of your company’s homepage right from your directory listing that will link the consumer directly to your company web site. You provide the URL link and we do the rest!

• Lead Generation Services - Media2media will instantly deliver Request Wizard and Reverse Auction sales opportunities to your company based on the product and service categories that you registered for.

• Product Line Link - (for a limited time, free with homepage link) This links the media2media users directly to your media2media catalog of products featuring just your items.

• Preferred Manufacturer Homepage Ad - Impress the media2media users every time they log onto our homepage with a Featured Vendor Ad. A graphically rich corporate logo positioned in media2media’s Interactive Homepage Marquee is guaranteed to capture attention and traffi c!

• Product Launch - Get your product from 0-60 in seconds with the Product Launch, the consumers’ discovery tool. The Product Launch showcases the industries latest and hottest solutions and delivers it to the professional consumer instantly. The Product Launch can be accessed 24/7 from the media2media Product Launch web page. Created specifi cally for the manufacturer to promote their latest technology, each solution is presented and delivered in rich, slick detail to media2media subscribers and visitors.

• Product Launch Upgrade – Give your product the homepage advantage. When you add your product to the Product Launch you will be given the option of upgrading your product’s position and visibility by adding it to the Product Launch category on the Interactive Homepage Marquee. Present your solution in a graphically rich 2” x 2” linked image.

• Product Launch Spotlight - With the same punch and delivery as the Product Launch and Product Launch upgrade, the spotlight presents your product alone! Your product will automatically be presented in the comprehensive Product Launch Guide ($99.95 value) and featured in the Interactive Homepage Marquee ($99.95 value). A weekly individual e-announcement of your product’s arrival to the marketplace will be delivered to the media2media user community and opt-in list, as well as preferred positioning on the Product Launch web page.

rates


Size 1-4x B&W 5x B&W 1-4x Color 5x Color2 page spread 3209 2964 4190 3143

4 page insert 5349 4941 6984 5238

Full Page 1783 1647 2328 1746

2/3 page 1447 1339 1885 1414

1/2 page 1011 940 1394 1046

1/3 page 616 577 846 635

1/4 page 525 488 778 584

1/6 page 487 453 710 533

Product Launch Listing 1639 1508 2184 1638

Front Cover 2562

Inside Cover 2129

Front Cover Featurette 479 429

Back Cover 2562

Inside Back Cover 2129

Computer to Plate RequirementsPlease submit advertising material on digital media as described below. Ads submitted as fi lm negatives, artwork, or paste-ups will incur an additional one-time charge to convert to digital format. Please call for details.

Digital RequirementsMacintosh or PC-compatible zip, CD-ROM or 3.5 disk ac-ceptable with Quark 4.0, Illustrator and Photoshop fi les.PDF’s: High resolution CMYK PDF’s are accepted. All fonts and high-resolution images must be included.Color images must be saved as EPS or tiff fi les in CMYK mode.Proofs must accompany all electronic fi les.

Mechanical & Film RequirementsCamera ready artwork is acceptable. If supplying fi lm, a laser or color proof for color ads is required. Film must be right-reading, emulsion side down with 133 (or greater) line screen

Production ChargesAny production charges, if applicable, will be billed at cost.

Send Ad Materials (Files / Film) To:Media2media6329 Forge TurnBensalem PA 19020Attn: Art Department

front cover featurettes

product launchlisting

specs & dimensions


Ad Width DepthFull Page na 7 3/4” x 10 1/4”Full Page Bleed na 8 7/8” x 11 3/8”2/3 Page ? 8 7/8” x 11 3/8”1/2 Page 7 3/4” x 5” 5” x 7 3/4”1/3 Page 5” x 5” 2 3/8” x 10 1/4”1/4 Page ? ?1/6 Page ? 2 3/8” x 5”Front Cover Featurette na ?Publication trim size 7-7/8” (20 cm) 10-3/4” (27.30 cm)

Please keep critical copy 1/4” from all trim edgesFor 2-page spreads, we recommend positioning your copy a minimum of 1/8” out from both sides of the spread center mark.

1/3vertical 1/4

full pagenon-bleed

1/6vertical

1/2horizontal

1/2vertical

1/13 2/3

1/24 1/2

1/3square

1/4horizontal

calendar


Month Feature Material Due DateJuly 04 Reverse Auctions: Procurement’s Friend or Foe /

DVPA Best of Show Winners ReviewJune 7, 2004

October 04 LCD vs. Plasma Display September 6, 2004December 04 Pro Product Directory – Annual Guide November 1, 2004January 05 Disc Media: compatibility update report December 6, 2004April 05 NAB Survivor: The Defi nitive Guide March 7, 2005July 05 Hiatus Getaways June 6, 2005October 05 The Pro Product Pipeline Report: What is in the

pipeline of the major manufacturers?September 5, 2005

December 05 Pro Product Directory – Annual Guide November 7, 2005

about us


Media2media is the leading B2B marketplace for the media industry. This new marketplace is designed to help the Profes-sional Consumer fi nd the right products or services for their business needs. We provide a unique marketplace to sell or source equipment and supplies, accessories and the production and business services necessary to run a media-deliver-ing business.

Media2media is equally tailored for companies seeking fresh business opportunities.Authorized Dealers, Resellers, Service Providers and Manufacturers can harness the power of the internet and attract cus-tomers by simply being available through the media2media site and its publications.

Who are our members?• Professional Consumers visit our B2B Marketplace to quickly locate the most up-to-date product information

and the top-rated sources that supply them when they are buy-ready. Users can send unlimited RFQ’s, RFP’s and other Business Queries-FREE- to sellers in their categories of interest and receive their email responses. They will be able qualify suppliers and vendors, negotiate terms, and fulfi ll their requirements. Professional Consumers will fi nd the tool for every stage of their buying process, from product discovery to comparing solutions and requesting quotes, all at one URL, sav-ing valuable time, reducing purchasing costs, increasing profi ts.

• Manufacturers and Vendors join our B2B Marketplace to quickly locate NEW customers. Vendors can opt to re-ceive unlimited trade leads, RFQ’s, and RFP’s from your new customers by registering in all categories of our marketplace that accurately refl ect the goods/services they tender. Suppliers will be able to qualify buyers, negotiate terms, and fulfi ll the customer’s request. Through media2media’s unique solutions Suppliers will educate the Consumer about their com-pany and their products, reduce the cost of the sale and increase profi ts.

Joining our communityMembership on Media2media is absolutely free.

Media2media offers fresh and innovative e-solutions including sponsorship opportunities and advertising packages de-signed to meet everyone’s advertising and marketing needs.

If you are a Manufacturer, Vendor or Service Provider, you may post your company in our directories and create a profi le, outlining what your company has to offer. There is no fee for this listing. You will have the opportunity to enhance your listing or subscribe to receive qualifi ed leads that are funneled through the requesting and reverse auction tools.

Build business on media2media.comWe are always looking to add new applications, content, products, and service offerings to media2media. If you have suggestions, let us know.

Documents

Pro Product Launch Media Kit