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Glenn Hilton imagexmedia.com/glenn Social Media on the Side: How to Make it Work The Fraser Valley Social Media Group June 24/2011 Friday, July 1, 2011

Social Media on the Side: How to Make it Work

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Wouldn't it be awesome if you had all day each day to focus on social ventures? Few of us have that sort of luxury so at this month's meetup Glenn Hilton (President and CEO of ImageX Media) will presenting on how we can maximize our social impact with a limited amount of time.Some of the questions he'll be covering are:* How much social is too much? Where should we draw the line?* How many people can you realistically befriend and still have balance?* What criteria should you use to follow someone?* Are first impressions online different than offline? How can you go about making a good one?* Is a higher Klout score really going to help you?* Does social media allow for deepening of relationships or just more shallow ties?* With so much on the go, what's the most important things you should focus on?Glenn is the President/CEO of ImageX Media, an award winning web design & development shop that specializes in Drupal content management solutions and is based in Burnaby. Glenn is also is the co-organizer of the Vancouver Social Media Professionals Group, the Vancouver Web Design Meetup and the Vancouver Drupal Users Group.

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Page 1: Social Media on the Side: How to Make it Work

Glenn Hiltonimagexmedia.com/glenn

Social Media on the Side: How to Make it Work

The Fraser Valley Social Media GroupJune 24/2011

Friday, July 1, 2011

Page 2: Social Media on the Side: How to Make it Work

@glennhilton

Tweeting:

#FVSM

Friday, July 1, 2011

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Social Media on the Side: How to Make it Work

@glennhilton #FVSM

Friday, July 1, 2011

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Social Media on the Side: How to Make it Work

@glennhilton #FVSM

• Effective social media takes time

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Social Media on the Side: How to Make it Work

@glennhilton #FVSM

• Effective social media takes time• Time is precious

Friday, July 1, 2011

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Social Media on the Side: How to Make it Work

@glennhilton #FVSM

• Effective social media takes time• Time is precious• Cheating time can catch up on you

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Watch your margins

@glennhilton #FVSM

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Know your limitations & pitfalls

@glennhilton #FVSM

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Know your limitations & pitfalls

• Be realistic about content consumption

@glennhilton #FVSM

Friday, July 1, 2011

Page 13: Social Media on the Side: How to Make it Work

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Page 14: Social Media on the Side: How to Make it Work

Know your limitations & pitfalls

@glennhilton #FVSM

• Be realistic about content consumption

Friday, July 1, 2011

Page 15: Social Media on the Side: How to Make it Work

Know your limitations & pitfalls

• Manage your relationships

@glennhilton #FVSM

• Be realistic about content consumption

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Page 16: Social Media on the Side: How to Make it Work

Know your limitations & pitfalls

• Manage your relationships• Take a break

@glennhilton #FVSM

• Be realistic about content consumption

Friday, July 1, 2011

Page 17: Social Media on the Side: How to Make it Work

Know your limitations & pitfalls

• Manage your relationships• Take a break• Control distractions

@glennhilton #FVSM

• Be realistic about content consumption

Friday, July 1, 2011

Page 18: Social Media on the Side: How to Make it Work

How can you make the most of your time?

@glennhilton #FVSM

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Page 19: Social Media on the Side: How to Make it Work

How can you make the most of your time?

@glennhilton #FVSM

• Provide value

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Via @TheOatmeal

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You need to conduct yourself as a smart person that other smart people want to work with.

~Bill Taylor

@glennhilton #FVSM

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Page 23: Social Media on the Side: How to Make it Work

You need to conduct yourself as a smart person that other smart people want to work with.

~Bill Taylor

@glennhilton #FVSM

Friday, July 1, 2011

Page 24: Social Media on the Side: How to Make it Work

Look at your Twitter or Facebook wall and ask yourself, would you follow you?

@glennhilton #FVSM

Friday, July 1, 2011

Page 25: Social Media on the Side: How to Make it Work

Look at your Twitter or Facebook wall and ask yourself, would you follow you?

@glennhilton #FVSM

Friday, July 1, 2011

Page 26: Social Media on the Side: How to Make it Work

How can you make the most of your time?

@glennhilton #FVSM

• Provide value

Friday, July 1, 2011

Page 27: Social Media on the Side: How to Make it Work

How can you make the most of your time?

• Create a content pipeline

@glennhilton #FVSM

• Provide value

Friday, July 1, 2011

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Page 33: Social Media on the Side: How to Make it Work

How can you make the most of your time?

• Create a content pipeline

@glennhilton #FVSM

• Provide value

Friday, July 1, 2011

Page 34: Social Media on the Side: How to Make it Work

How can you make the most of your time?

• Create a content pipeline

@glennhilton #FVSM

• Provide value

• Block consistent times in your schedule

Friday, July 1, 2011

Page 35: Social Media on the Side: How to Make it Work

Friday, July 1, 2011

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How can you make the most of your time?

• Create a content pipeline• Block consistent times in your schedule

@glennhilton #FVSM

• Provide value

Friday, July 1, 2011

Page 37: Social Media on the Side: How to Make it Work

How can you make the most of your time?

• Create a content pipeline• Block consistent times in your schedule

@glennhilton #FVSM

• Provide value

• Play to your strengths

Friday, July 1, 2011

Page 38: Social Media on the Side: How to Make it Work

How can you make the most of your time?

• Create a content pipeline• Block consistent times in your schedule

@glennhilton #FVSM

• Provide value

• Play to your strengths• Pick your spots

Friday, July 1, 2011

Page 39: Social Media on the Side: How to Make it Work

Making it work

@glennhilton #FVSM

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Making it work

@glennhilton #FVSM

• Make a strong first impression

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Page 41: Social Media on the Side: How to Make it Work

glennhilton.com/379

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glennhilton.com/379

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Making it work

@glennhilton #FVSM

• Make a strong first impression

Friday, July 1, 2011

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Making it work

• Create real Klout

@glennhilton #FVSM

• Make a strong first impression

Friday, July 1, 2011

Page 45: Social Media on the Side: How to Make it Work

Making it work

• Create real Klout

@glennhilton #FVSM

• Make a strong first impression

Friday, July 1, 2011

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Making it work

• Create real Klout

@glennhilton #FVSM

• Make a strong first impression

Friday, July 1, 2011

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Making it work

• Create real Klout

@glennhilton #FVSM

• Make a strong first impression

• Build relationships before you actually need them

Friday, July 1, 2011

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People like to do business with people they like and with people who are like them.

@glennhilton #FVSM

Friday, July 1, 2011

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People like to do business with people they like and with people who are like them.

@glennhilton #FVSM

Friday, July 1, 2011

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Making it work

@glennhilton #FVSM

• Create real Klout• Build relationships before you actually need them

• Make a strong first impression

Friday, July 1, 2011

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Making it work

• Gain karma

@glennhilton #FVSM

• Create real Klout• Build relationships before you actually need them

• Make a strong first impression

Friday, July 1, 2011

Page 52: Social Media on the Side: How to Make it Work

Making it work

• Gain karma• Use your online to support your offline

@glennhilton #FVSM

• Create real Klout• Build relationships before you actually need them

• Make a strong first impression

Friday, July 1, 2011

Page 53: Social Media on the Side: How to Make it Work

What results can you expect?

@glennhilton #FVSM

Friday, July 1, 2011

Page 54: Social Media on the Side: How to Make it Work

What results can you expect?

@glennhilton #FVSM

Friday, July 1, 2011

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What tips have you found to be helpful to be effective at SM with limited time?

@glennhilton #FVSM

Friday, July 1, 2011

Page 56: Social Media on the Side: How to Make it Work

About [email protected]

My Company:@ImageX_MediaImageXMedia.com/[email protected]/launchkit

Friday, July 1, 2011