Behavioural Science Presentation

● SAP TOPIC: - Effect Of Social Media on Youth

Submitted By- Aniket Maithani

Deepak Yadav

Brijesh Singh Rawal

Pranay

CSE-4 , 6th Semester

What is Social Media?

Social Media is "a group of Internet-based applications that build on the ideological and

technological foundations of Web 2.0, and that allow the creation and exchange of user-

generated content."

Some of the popular social media tools/websites

● Whatsapp● Twitter● Facebook● G+● Pinterest● Blogging Platforms[Tumblr, Blogger]

Stats about Social Media Platforms

● As per reports by Visual.ly which is a visualisation engine,

● More than 500 million people now use Facebook and half (250 million) log into their accounts each day.

● The average Facebook User (as of September 2011) has 130 friends.

● India rank 21st in Twitter Usage

Mobile Platform

● Mobile phones and youth in India More than half of India’s one billion population is under 35 years of age and is at the forefront of mobile phone revolution.

● More than 50% of youth in metro city prefers Whatsapp/WeChat over SMS.

● Increased irrational use, prank calls, unwanted message/interaction.

Indian Youth and Social Media

● About 800 million people are using Social networking sites in India.

● India’s Twitter penetration is spread over merely one percent of the entire population, showing that Twitter is still a niche when it comes to social network adopters in India.

● 70-80% of the people using these Social Media are under the age of 35.

The “DEVLISH” “ANGEL”

● Platform for voice● Interaction● Brings people together● Knowledge sharing● Optimism??

Is it So????

How about these for facts...

● 67 percent of the teenagers are friends with strangers!!

● Increased case of Cyber bullying. ● Fake Profiles!● Manipulating thoughts of the youth.● The perpertuator doesn't get caught easily due

to anonimity of the web.

Are we the 'users' or the 'used'....

Biggest of them all, Behaviour Change!!

● A study conducted in 2007, discussing the psychology of Facebook, mentions many mental and emotional issues associated to and resulting from using Facebook and so on.

● The Desire to Compare: Facebook nourishes our desire, or even need, to compare ourselves to others in terms of looks, traveled destinations, shopping sprees, spouses, friends and so on.

● The Curiosity Factor: How many times did you find yourselves snooping around in your friend’s albums to see what she was doing on that day when you called and she didn’t pick up? Better yet, how many times did you spend half an hour or more reading your friend’s wall posts to know who said what to her/him? Facebook fulfills the curiosity factor that breeds on our need-to-know need!

● The Boredom Variable: What could be more addictive than finding something to gap the hours of boredom we suffer at least once a day?

LAST SEEN AT........

● The Jealousy Disease: Are you too jealous? Maybe somewhat insecure about your relationship? Facebook is your pill to getting better! Through its ability to track conversations, events, whereabouts and so on, Facebook provides a perfect platform for solving jealousy issues through stalking options!

The Lonliness Phenomenon

If you are feeling lonely, you can call a friend, go out with a group, instead teenagers just spend hours sending messages to your friends’ Facebook inbox, comment on their pictures, write something fun on their wall and so on!

Survey Questionaire

Response

● The responses we got were quite fascinating● More than 80 % people answered they chose,

whom to include in their friend list, yet they have 500+ friends.

● The average friend's they have [of people aged 19-25] is 325+

● They seldomly talk to few when online

Response

● Some of them accepted the fact that Social Platform helps them to interact better with the person when they later meet him “physically”.

● Many have at times have deactivated their social profile, yet have logged in again!! [Addiction??]

● Also, for one of the question, only 3% people provided their link for their social profile.

Conclusion

● Use the platform, but in a moderate manner.

References

● The pictures used in the presentation belongs to their respective owners. we don't OWN them!

● The data/stats displayed were taken from the following websites

● WatConsultant.com

● PeerReach

● blog.thoughtpick.com/2009/10/the-addicitve-psychology-behind-facebooks-use-popularity.html

● www.authorstream.com/Presentation/nagpalsingh2000-1796559-social-networking-youth-india/

About This Presentation

● The following presentation is a cumulation of our research work.

● The reuse of this presentation for any purpose is allowed, provided proper citation is given of our authored work.

● Released Under Creative Common License.

Thank You