Methodically Navigating the Madness

SOCIAL MEDIA

A LITTLE ABOUT ME

• Background in Music And Entertainment

• Lifelong Fondness For Computers that Has Morphed Into A Career

• Currently Working as A Content Director at Online Marketing Agency Wpromote

A POPULATION OF THE INTERNET

• Facebook Has 1.01 Billion Active Users Visiting the Site Every Month

• There are 42 Million Facebook Brand “Pages” for Business/Music/Etc

• An Average month in America will See People Spending 53.5 Billion Minutes on Facebook

• An Estimated 250 Million Messages (Tweets) are Posted per day on Social Sharing site Twitter, Which is Nearly 3,000 Tweets per Second, on Average.

• Twitter Has 500 Million Total Users as of December 2012

“SOCIAL” MARKETING • Answering Questions

• Asking Questions

• Joining Conversations

• Adding Value (Advice, Expertise, Solutions)

• Caring!

• Entertaining People, Just Because

• Using Visuals Whenever Possible

• Compelling Users to “Like” You

• Following “Influencers”

• Engaging Fans/Asking for NOTHING!

CREATE YOUR OWN COOL STUFF, SHARE IT!• Pictures

• Blog Posts

• Infographics

• Videos

HOW TO ANNOY THE INTERNET

• Blatantly “Marketing” to them

• “One Way” Conversations

• Pestering Them to Like You

• Spamming Them

• Failing to Reciprocate

• Interrupting Conversations

• Always Wanting Something

STEP BY STEP: “FACEBOOK”

• Create a Page at Facebook Pages, Build it Out

• Start Posting, Don’t Wait For Fans (No One Follows an Empty Page)

• Invite Your Facebook Friends To “Like” Your Page

• Create an Ad Budget and an Ad at Facebook Ads (Target based on industry, demo, etc)

• Post Once a Day at Minimum, Thrice a Day Maximum

• Peak Post: Monday, Wednesday, Thursday 1 p.m. to 4 p.m.

STEP BY STEP: TWITTER• Get A Twitter Account

• Download Tweetcaster on Iphone or Android (Link Account)

• Get Tweetdeck Client For Mac or PC (Link Account)

• Go to twitter.com/search (look for people talking about your Business, follow them)

• Go to followerwonk.com, Search for your industry, find influencers, follow them

• Listen

• Ask Questions

• Answer Questions

• Join the Conversation, Without Interrupting It (Always Add Value)

• Make use of @ reply and #hashtags (#finance, #cupcakes, etc.)

HELPFUL TOOLS• Twitter.com/search (Find Conversations on Twitter)

• Facebook.com/pages/create.php (Create A Facebook Page)

• Facebook Ad Portal (Create Ads, Paid Likes… Get the Ball Rolling)

• Hootsuite.com (Social Media Management Tool)

• Shoutlet.com (Enterprise Social Management Tool)

• Followerwonk.com (Twitter Analysis Tool… Follow your Followers, Find Who To Follow)

• Tweetdeck.com (Twitter Client Dashboard)

• Tweet Caster (Handy Twitter Iphone App)

• Topsy.com (Social Search Engine)

• Social Times (Social Media Strategy)

• Mashable.com (Social Media News)

WHERE YOU CAN FIND ME• Twitter @farrellryanm

• rfarrell@wpromote.com