Methodically Navigating the Madness
SOCIAL MEDIA
A LITTLE ABOUT ME
• Background in Music And Entertainment
• Lifelong Fondness For Computers that Has Morphed Into A Career
• Currently Working as A Content Director at Online Marketing Agency Wpromote
A POPULATION OF THE INTERNET
• Facebook Has 1.01 Billion Active Users Visiting the Site Every Month
• There are 42 Million Facebook Brand “Pages” for Business/Music/Etc
• An Average month in America will See People Spending 53.5 Billion Minutes on Facebook
• An Estimated 250 Million Messages (Tweets) are Posted per day on Social Sharing site Twitter, Which is Nearly 3,000 Tweets per Second, on Average.
• Twitter Has 500 Million Total Users as of December 2012
“SOCIAL” MARKETING • Answering Questions
• Asking Questions
• Joining Conversations
• Adding Value (Advice, Expertise, Solutions)
• Caring!
• Entertaining People, Just Because
• Using Visuals Whenever Possible
• Compelling Users to “Like” You
• Following “Influencers”
• Engaging Fans/Asking for NOTHING!
CREATE YOUR OWN COOL STUFF, SHARE IT!• Pictures
• Blog Posts
• Infographics
• Videos
HOW TO ANNOY THE INTERNET
• Blatantly “Marketing” to them
• “One Way” Conversations
• Pestering Them to Like You
• Spamming Them
• Failing to Reciprocate
• Interrupting Conversations
• Always Wanting Something
STEP BY STEP: “FACEBOOK”
• Create a Page at Facebook Pages, Build it Out
• Start Posting, Don’t Wait For Fans (No One Follows an Empty Page)
• Invite Your Facebook Friends To “Like” Your Page
• Create an Ad Budget and an Ad at Facebook Ads (Target based on industry, demo, etc)
• Post Once a Day at Minimum, Thrice a Day Maximum
• Peak Post: Monday, Wednesday, Thursday 1 p.m. to 4 p.m.
STEP BY STEP: TWITTER• Get A Twitter Account
• Download Tweetcaster on Iphone or Android (Link Account)
• Get Tweetdeck Client For Mac or PC (Link Account)
• Go to twitter.com/search (look for people talking about your Business, follow them)
• Go to followerwonk.com, Search for your industry, find influencers, follow them
• Listen
• Ask Questions
• Answer Questions
• Join the Conversation, Without Interrupting It (Always Add Value)
• Make use of @ reply and #hashtags (#finance, #cupcakes, etc.)
HELPFUL TOOLS• Twitter.com/search (Find Conversations on Twitter)
• Facebook.com/pages/create.php (Create A Facebook Page)
• Facebook Ad Portal (Create Ads, Paid Likes… Get the Ball Rolling)
• Hootsuite.com (Social Media Management Tool)
• Shoutlet.com (Enterprise Social Management Tool)
• Followerwonk.com (Twitter Analysis Tool… Follow your Followers, Find Who To Follow)
• Tweetdeck.com (Twitter Client Dashboard)
• Tweet Caster (Handy Twitter Iphone App)
• Topsy.com (Social Search Engine)
• Social Times (Social Media Strategy)
• Mashable.com (Social Media News)
Recommended
