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Proving ROI for social media marketing efforts has given tons of business executives tension headaches. It's time to throw the traditional thinking about ROI out the window and focus on a new kind of ROI. Social Media Marketing can be a highly effective tactic for promoting your company's objectives, but it's important to take a step back first and really decide what your goals are, so you can more effectively manage them. View Anthony Gaenzle's presentation from Manufacturing Marketing 2013 #MMI2013 to learn more.
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Why be social?
@AnthonyGaenzle
Tweet questions to:
Let’s cut to the chase
Show me the…
Throw tradition out the window
Put away the calculatorsROI
Increase effectiveness of your website• Time on page• Landing pages• Bounce rate• Inbound Links
Generate brand awareness• Likes• Shares• Comments• Increased visibility
Collect important data• Who is interested?• Location
Improve SEO• Known to improve search
rankings• Links add value to your site• Almighty Google
Your target market is social
Go engage themThere are more than 1 BILLION Facebook subscribers
• Target ads based on interests, location, demographics• Generates site visitors that are potential clients
LinkedIn boasts over 100 Million users• Manufacturing industry 3rd – Accounting for 9.8% of users• More than 80% of LinkedIn users are “decision-makers” • More than 3.2 Million VPs and CEOs
New stats show 500 Million users on Twitter worldwide• More than 70% of Fortune 500 companies are Tweeting• CEOs of major corporations have taken to Twitter
Sources: Amodiovalerio Verde , LinkedIn, MediaBistro.com
Blogging Social
1-2 Blog posts per week• Can generate 200 plus inbound
leads• Numbers increase exponentially as
you increase blogging
• Only QUALITY content
Re-purpose for social media• Creates links back to your
website• Can be shared by visitors• Creates value• Word of mouth is priceless
What are the best channels for me?
Not a “one size fits all situation”
Conduct careful research
Know target market
Define your goals
Make sure you have the resources
Don’t overextend (a little can go a long way)
No go forth And be
social@AnthonyGaenzle
864.241.0779 x304