Social Media Marketing Made Simple

Social Media Marketing Made Simple

A Best Practices and Strategy Overview

Shelley Roth Springboard Social Media

Trainer | Consultant | Speaker | Author

http://shelleyroth.com

Constant Contact Solution Provider

Marketing Today = Building

Relationships

Email marketing

Trusting relationships

Nurture early relationships

Encourage broader relationships

through SMM

Social media marketing

Uses your raving fans to acquire

new customers

Connect with prospects

Encourage deeper relationships

through EM

3 Steps to Building Relationships

Copyright © 2011 Constant Contact, Inc. 3

Step 2:

Connections that enable

ongoing dialog

Prospects

Customers

Step 1:

Great customer

experience

You

Step 3:

Content that engages

and spreads

Followers

Friends

Friends

Followers

What are Social Networks?

http://www.youtube.com/watch?v=6a_KF7TYKVc


What Is Social Media Marketing?

Copyright © 2010 Constant Contact, Inc.

Social Media is the New Word of Mouth

5

Source: Neilson Global Trust

in Advertising Survey, 2007


ENGAGEMENT is KEY


ENGAGE It’s all about ur relevance..

why should I share, comment, like?

W.I.I.F.M.?

# of LIKES on Facebook Page not important “Talking About This” (comments, shares, likes,

events)

Consumers Have Control


Goal of Marketing now: “Get found” by customers who are looking

+ TOMA Top of Mind Awareness!!

Marketing Must Adapt

Five Types of People:

Leverage Relationships to Inspire Engagement


8

Suspects Customers

Disinterested Prospects Raving Fans

Social Media Marketing Is…

Building your social network

of fans, followers, and connections, using

Relevant and interesting content that is shared,

allowing you to

Reach and engage more people and

Drive more business.

Social Networking , a Fad?

Social Media Revolution



http://www.youtube.com/watch?v=x0EnhXn5boM&lr=1

Be Where Your Customers Are


Social Networks

Content Sharing

Reviews & Ratings Sites

Location-Based Services

Social Bookmarking

The sites that your customers and members are using

The sites that your partners & suppliers are using

The sites that your competitors are using

Creating a Presence

Look good! Be polished

and professional

Complete your business

profile

Description

Contact information

Website URL

Join My Mailing List

Brand your presence

Logo, pictures,

background, videos

Add starter content


Example:

Belleville Farmer’s Market



15

16

17

18

Dingo

Dingo had 330 Likes on

Facebook & 8,934 Email

subscribers

They wanted to get to

5,000 Likes & add more

email Subscribers

Dingo decided to launch

their own “Groupon”

Campaign

19


Dingo

Dingo sent an Email

Campaign to 8,934

subscribers

20

Brand your email!

Dingo

Dingo sent an Email

Campaign to 8,934

subscribers

Dingo shared the offer on

Facebook and Twitter

21


Dingo

Dingo sent an Email

Campaign to 8,934

subscribers



Dingo had its fans join

their email list through

the CTCT Facebook App

22


Dingo

Dingo sent an Email

Campaign to 8,934

subscribers






Dingo kept their fans up

to date on their progress


23

Dingo

Dingo sent an Email

Campaign to 8,934

subscribers






Dingo kept their fans up

to date on their progress

Dingo’s fans shared their

campaign through social

networks and on their

own Blogs


24

Dingo

Dingo now has 6,329 Likes and 14,140 Subscribers

It took them 3 days!


25

Building Your Network

Use a variety of ways to expand

your network:

1. Send an invitation to your email list

2. Add interactive social icons to your

Website

Email Campaigns (in a sidebar, in the

footer)

Outgoing Email Signature

Business Card*

Printed Collateral: mailers, flyers,

invoices, etc.

3. Put a sign in your storefront window

4. Add a message to your voicemail

5. Include a note on point-of-sale

receipts and house coupons

*http://brandyoumadeeasy.com

26

The Swinery is a

specialty butcher shop

in Seattle

They sent an email

newsletter to 3,765

subscribers

Received 816 opens

(22%)

But it was viewed an

additional 485 times &

”liked” by 181 readers

Represents a 60%

increase in reach

Measuring Effectiveness: The Swinery


Managing Your Time and Activities

Managing Your Time

Do it Daily, But Don’t Overdo It

Advice from Gail Goodman,

CEO of Constant Contact:

“Keep your time spent in check;

doing social media right

does not mean doing it a lot.”

It is important to stay active! 15 minutes a day, 3 times a week is

more than most small businesses.

If you communicate too much people might not think you are

serious about your business


Popular Tools Used To

Monitor and Manage your Time

Popular time management and monitoring tools include:

Google Alerts

HootSuite

TweetDeck

RSS

NutshellMail


Interact From One Place = Your Inbox

31

NutshellMail: Efficiently Monitor Activity


Use NutshellMail to Engage,

on Your Time

Track your Page Insights

Reply from your Inbox

32

Read Fan comments

Sign up for a Free

NutshellMail Account.

www.nutshellmail.com


Time Saving Tools


http://twentyfeet.com Snapshot of all social media

sites

http://hootsuite.com preschedule/manage

updates

http://ping.fm preschedule updates

http://nutshellmail.com Manage + monitor your

brand via proactive email summary

http://bit.ly – schedule/track/shorten urls

www.google.com/alerts -monitor what is being

said about you, your company, competition

http://twentyfeet.com/

http://hootsuite.com/

http://ping.fm/

http://nutshellmail.com/

http://bit.ly/

http://www.google.com/alerts

In A Pickle Restaurant -

Customer Success Story

In a Pickle Video

http://www.youtube.com/watch?v=BSBNGB-qkjU

Rule to Live By with Social Networks


IF you DON’T want it PUBLIC, DON’T post it


Next Steps

Take the Next Step

Sign up for a free Email Marketing trial. Satisfaction guaranteed.

Arm yourself with the tools, playbook, and coaching to get your first campaign in front of your email subscribers and social networks. Watch your business grow!

Sign up today! Provide your card and we’ll follow up. or

Call toll-free: 866-876-8464

Email + Social =

Success, Guaranteed.

Attend a Free Webinar Learn more about how social media marketing can help small business and nonprofits optimize marketing efforts. constantcontact.com/learning-center

Get a Social Media Quickstart! Get started building connections through social media marketing, today! socialquickstarter.com


http://www.constantcontact.com/learning-center/index.jsp



http://www.socialquickstarter.com/


Business is Personal

• “Trust Economy” is built on networks of like-minded people

• Trust is the new Currency!

• Join groups with similar interests, and stay informed

–Use your real name

–Don’t beat your own drum

–People read your digital body language

Stop thinking Sales… Start thinking Relationships

Monthly Social Media Support Program 1st Monday of each month 11-12:30

Dynamic + Information Packed Social Media training + Q&A

Webinar + Secret FB Group

• Stay Current with social media marketing integration and mastery • Grow your Business and your Revenue • Share, collaborate and support one another. Meet and engage with like

minded people

$28 per month OR Sign Up TODAY $19 Next session is Feb. 6th.

BONUS: Receive recordings of first 2 sessions on Timeline and LinkedIn

Springboard Insider Circle Social Media Support Group

NEW: Springboard Insider

Circle

https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=XW6PN52TEHB4G

https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=XW6PN52TEHB4G

Springboard Webinars + Workshop + Plans

Develop a Social Media Roadmap-(Strategic Plan for your Business)

Private Training + Consulting on Social Media Business Strategy-Starter Package

“How To” Classes on Facebook, LinkedIn, Google+ and QR Codes

Facebook Custom Landing/Welcome Page $199

Brand You-Social Media Portal-$200

“Care and Feeding” of your Social Media Network-starting at $350/month


Upcoming Events + Newsletter

Jan. 25th, I’m on LinkedIn, Now What? The Egg and I Restaurant, Katy Freeway/Bingle. $35

Feb. 6th, Webinar-Social Media Insider Group

Feb 22nd, Facebook, QR Codes, Social Media Marketing Made Simple…..Marriot Airport Location $20

Join a Facebook Mastermind Group Email [email protected] for details-4 businesses for 12 weeks

Video Newsletter: Springboard Social Media Video Tips: Sign Up for Video Newsletter

Constant Contact Events Calendar

Springboard Calendar of Events


mailto:[email protected]

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http://events.constantcontact.com/calendar/monthview?llr=9fs7jydab&eso=001ErKgBT512hEs9ZbS01q_NA==C:/Users/Shelley/Documents/Contacts

Buy the Book Today….$15 Cash or Credit Card (squareup.com) Available on Amazon

QUESTIONS

Visit: www.constantcontact.com/learning-center

Insight Provided by KnowHow


Thank You & Questions

Shelley Roth Social Media Trainer | Consultant | Speaker

http://shelleyroth.com

[email protected]

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Sign Up For Social Media Video Tipster Newsletter

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