Traditional Marketingvs

Content MarketingSimplified by

How companies marketed in the “Old Days”

• Print Media• Billboards• Television Commercials• Websites

Anyone looking to by a Ferrari?

Nice pics, but let’s be honest are you calling a Ferrari dealer after you see these ads?

This is what the Ferrari website offers

Not excited yet? Me neither.

Content Marketing in 2015

• Blogs & Real Life Pictures and Videos are now what people look for• Real life experiences which tell a

story• Facts and specifications are

boring and unattractive• People want to feel and know

what they are buying

Credits

Picture Credits• http://www.cowanentcompany.biz/billboardads.htm• http://www.jeffbullas.com/2012/04/04/20-awesome-facebook-cover-

photos/• http://www.autoblog.com/2013/12/12/2015-ferrari-458-speciale-

review-first-drive-video/

Video Credit• Top Gear on YouTube https://www.youtube.com/watch?v=xgKjp1pq7iI

Now do you see what we are saying?

CAN HELP!www.koodzo.com