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http://myhappyfreelife.com Internet Marketing can be a great way to make a living, but most people get so overwhelmed with what they need to learn, they never even really get started. When you understand the big picture and what you need to do and you are working with good systems...you can focus in on a few simple things that make a big difference.
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Internet Marketing Made Simple
How To Leverage The Internet To Create Automated Cash Flow
Why Do You Want To Make Money Online?
Is It Because Internet Marketing Offers…
• Flexibility?• Equal Playing Field?• Leverage?• Scalable?• Automation?
If That’s True…Then Why Isn’t Everyone Doing It?
Because It’s Confusing And It’s Often Hard To Decide
Where To Start
There’s So Much To Learn…
There’s…Websites, Traffic, Lead Capture Pages, Autoresponders, Blogging, Social Media,
Conversions, PPC, Article Marketing, Video Marketing, SEO, Analytics…
The List Is Endless…And It Never Stops Changing
Most People Are Overwhelmed
You Get Started…
You Put In A Little Effort Here And A Little Effort There…
Then Fizzle Out
Sound Familiar?
And Many People Then Decide…
Internet Marketing Doesn’t Work
But That Isn’t You
You Have Decided It WILL Work…
As Long As You Don’t Quit…You Keep Learning…And You Keep Taking Action
And That DESIRE Combined With Your Decision To Take Action Towards Your Dreams Is More
Than Most People Can Say They Have
So, I Want You To Take A Minute And Acknowledge Yourself
Because Sometimes… Sitting In Your Home…
Working Away Online…Hour After Hour…
Day After Day…Investing In Your Own Education
Even If You Haven’t Produced Immediate Results
That Can Be Tough
And It Can Make You Question Whether Or Not You Can Make It Happen
Sometimes…
There Just Aren’t Enough People Around To Put Their Hand On Your Shoulder And Tell You That You Are Awesome…
And That You Have Outlasted Everyone Else Who Already Decided To Quit
And That’s Something
Seriously…
I Really Want To Acknowledge You
And Because You Are Here I Want To Take Some Time To Create Some Value For You
To Show You Some Things That You Can Use Today To
Make Money Online
So You Can Live The Life You Deserve
Let’s Get Right Into It…
I Am Going To Simplify How Everything Works
Because Once You REALLY Understand
How Things Work
You Can Focus On Getting Better…
Instead Of Just Wandering Around Aimlessly
I Am Sure You Haven’t Spent Any Time Just Wandering Around Aimlessly
That’s Me Laughing WITH You
Okay…So Back To It…
Making Money Online Works A Lot Like Any Other Business
But The Guru’s Sometimes Want You To Think It Doesn’t So
You Buy All Their Stuff
Here’s How It Works
The Basic Sales Funnel
$$$ Money $$$
How Does It All Work?
It’s The Same In Every Business
Let’s Say You Owned A Dog Grooming Business
You Open Your Doors And You Are Ready To Go
Using This Example…
The People Who Somehow Find Out About Your Business Are
Your Visitors
Those Visitors May Either Walk Into Your Store, Look At Your Website Or Call You On The Phone
They Have ENGAGED In Some Way
Once They Have Engaged…They Become A Lead
The Move From Lead To Prospect To Customer Happens In
Many Different Ways
Some People Go From Lead Directly To Customer
These Are People Who Generally Trust Themselves And
Make Decisions Quickly
Sometimes This Is Because They Have An Urgent Need
(Like An Upcoming Dog Show or In The Case On Internet Marketing…
They Need Money Right Now)
Or Because They Have Already Done Their Comparison Shopping Somewhere Else And They Like Your Style And How You Do
Business
And Others Hang Out As Prospects For A While Before They Become Customers
They Know About Your Business
They Like You
They Need What You Have To Offer
But They Haven’t Made A Decision To Buy Yet
The Process Of Going From A Visitor To A Customer
Is Called Your Sales Funnel
Every Business Has One
The Percentage Of Visitors That Become Customers Is Called Your Conversion Rate
But Most Businesses Don’t Pay Much Attention To
Their Conversion Rate
And This Is One Of The Reasons Why Most Businesses, Both Online And Offline, Fail
Once You Know Your Conversion Rate, You Can Figure Out Some Other Cool Stuff That Most Businesses
Don’t Pay Attention To
Your Cost Per Lead
And
Your Cost Per Sale
And The BIG IMPORTANT NUMBER
Value Per Sale
You See…
Good Marketers Know That It’s Easier To Sell Something To An Existing Customer Than
A New Lead
And There Is NO MARKETING COST When An Existing Customer Buys Something
One Of The Reasons Internet Marketing Is So Appealing Is It’s Easy To Figure These Things Out
If You Have A Good System
Let’s Say…
Through Your Marketing Efforts, Your Internet Business Brought In 200 Leads For The Month
And That Turned Into 10 New Customers
Your Conversion Rate Is 5% or 1 in 20
(10 divided by 200)
Now Let’s Say…
Those 10 New Customers Totaled $2,000 In Revenue
(maybe some bought low priced products and some bought high priced products)
Your Value Per Customer Is $200
($2,000 divided by 10)
Are You Still With Me?
This Is Simple…
But Really Important Stuff
Because When You “Get It”…
Making Money Online Is Easy
Lastly…
Let’s Say You Spent $400 To Generate Those 200 New Leads
Your Cost Per Lead Is $2
($400 divided by 200 Leads)
And Your Cost Per Sale Is $40
($2 Cost Per Lead And You Needed20 Leads To Generate 1 Customer)
So What This Means Is…
You Spent $40 To Make $200
Or $400 To Make $2,000
That’s A 500% Profit
Which Means…
You Should Be Able To Scale Your Business
(Remember “Scalable” From One Of The First Slides)
To Where $800 In Marketing Would Make You $4,000
And $4,000 In Marketing Would Make You $20,000
Now What If You Could Also Learn Some FREE Marketing Strategies That Gave You A Lead Cost Of ZERO
Making Sales From FREE Lead Strategies is Pure Profit
What If You Could Improve Your Conversion Rate?
What If You Could Increase Your Value Per Customer?
That’s Right…
All Of Those Little Improvements Would Increase Your Bottom Line!
Okay, So You Are Starting To Understand How It All Works…
And I Know…It’s Really Exciting
Remember This?
One Of The Main Reasons People Have A Hard Time Making Money Online Is They Have To Figure Every Single Part Of The
Business Out
And Become Really Good At All Of It
What If Most Of The Process Was Done For You?
What If You Could Use A System That Had Proven High Conversion Rate?
X Leads = X Sales = X $$$
So All The Work To Create The Lead Capture Pages, The Follow Up Process,
The Sales Videos, The Ordering Process
Was All Done For You
And Once Someone Became A Lead…The Rest Was All Automated?
So You Could Just Focus On Getting Visitors To See Your Offer?
With All Your Focus On Just One Part Of The Business…Don’t You Think You Could Get Pretty Good At It?
Focusing on 1 Thing Is Definitely Better Than Focusing On 10 Things
And…
What If We Could Teach You Both FREE And Paid Marketing Strategies With Documented Results?
So Whether You Are Starting With A Big Budget Or An Itty Bitty Budget…You Can Create Results
Would That Make Your Goal To Make Money On The Internet A
Little Simpler?
It Definitely Has For Me
It’s Time You Created Real Freedom For Yourself
You Are Capable Of Way More Than You Think You Are
I Know This For A Fact
How Can I Be So Sure?
Because I Have Proven It To Myself
And I Am Know Different Than You