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A short 20 minutes presentation slides on how small businesses can use social media to market their business
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Social Media Marketing for SMEs
Copyright © 2010 Adonai Training LLP. All rights reserved.
What You Will Learn
How Social Media Can Be Used in B2B Marketing
How to Reach a Large Audience Outside Your Current Contact
How Do You Evaluate Each Platform
The “Next Big Thing” in Social Media Marketing
Copyright © 2010 Adonai Training LLP. All rights reserved.
BRIEF INTRODUCTION OF SOCIAL MEDIA
Copyright © 2010 Adonai Training LLP. All rights reserved.
What is Social Media?
Social Media is Basically a Conversation
Copyright © 2010 Adonai Training LLP. All rights reserved.
Buying Decision Funnel
Awareness
Research
Consideration
Purchase
Copyright © 2010 Adonai Training LLP. All rights reserved.
Top Four Networks
YouTube
Copyright © 2010 Adonai Training LLP. All rights reserved.
HOW SOCIAL MEDIA CAN BE USED IN B2B MARKETING
Copyright © 2010 Adonai Training LLP. All rights reserved.
Supply Chain Online Community
http://ow.ly/2xpPQ
Copyright © 2010 Adonai Training LLP. All rights reserved.
Kinaxis Social Media Strategy
Goals• Double web traffic• Double conversions (leads)• Foster a greater awareness of the company’s supply-chain
management solutions
Strategy• Drive interest from key online locations to Kinaxis community site
and create highly engaging, content rich “home” for supply chain experts.
Results• 2.7X increase in traffic to Kinaxis.com• 3.2X increase in conversions (leads)• Over 3339 members and counting• Double digit subscription growth
Copyright © 2010 Adonai Training LLP. All rights reserved.
Piper Aircraft Flies into Social Media
http://ow.ly/2xrvQ
Copyright © 2010 Adonai Training LLP. All rights reserved.
Piper Aircraft Social Media Strategy
Before Social Media After Social MediaNo one knows much about Piper Aircraft and their new models
• YouTube channel view: 84,200
• Facebook Fans Base: 11,840
• Twitter: 402 followers mainly journalists and bloggers
• One plane have been sold 2 weeks after they launch their campaign
• Total Outlay: Under $40,000
• Their Return: $139,000
Copyright © 2010 Adonai Training LLP. All rights reserved.
HOW DO YOU EVALUATE EACH PLATFORM
Copyright © 2010 Adonai Training LLP. All rights reserved.
Copyright © 2010 Adonai Training LLP. All rights reserved.
YouTube
Copyright © 2010 Adonai Training LLP. All rights reserved.
Copyright © 2010 Adonai Training LLP. All rights reserved.
Copyright © 2010 Adonai Training LLP. All rights reserved.
Copyright © 2010 Adonai Training LLP. All rights reserved.
THE “NEXT BIG THING” IN SOCIAL MEDIA MARKETING
Copyright © 2010 Adonai Training LLP. All rights reserved.
Location Based Marketing
Copyright © 2010 Adonai Training LLP. All rights reserved.
KEY POINTS
Copyright © 2010 Adonai Training LLP. All rights reserved.
The 3 E’s of Content Marketing
Educate
Enlighten
Entertainment
Copyright © 2010 Adonai Training LLP. All rights reserved.
CONTACT ME
Copyright © 2010 Adonai Training LLP. All rights reserved.
Contact Me
Facebook.com/roderickthespeaker
Twitter.com/rodericklow
LinkedIn.com/in/roderickthespeaker
Rodericklow.com
AdonaiTraining.com
