WHY SOCIAL MEDIA? BECAUSE… “BUSINESS IS ABOUT TWO THINGS AND TWO THINGS ONLY, MARKETING AND INNOVATION.” (PETER DRUCKER)

For: BNI Star Networkers (Williamstown)

By: Steve Hubbard, Marketing & Social Media Consultant

Date: 6/9/2013

IT’S A COMPETITIVE MARKET PLACE

Number of actively trading small businesses1

Australia = 2,132,412

Victoria = 522,896 (84.7% are service based)

(City of) Melbourne = 30,500

Hobsons Bay = 6,650

Wyndham = 8,860

Brimbank = 12,530

Maribyrnong = 5,930

Yarra = 12,380

1 Ref. http://www.innovation.gov.au/SmallBusiness/KeyFacts/Documents/AustralianSmallBusinessKeyStatisticsAndAnalysis.pdf

YOUR TARGET AUDIENCE IS ACTIVE ONLINE

All but 14% of Australians aged 14yrs+ use the internet2

2 Ref: http://about.sensis.com.au/IgnitionSuite/uploads/docs/Yellow%20Pages%20Social%20Media%20Report_F.PDF

YOUR PROSPECTS AND CLIENTS ARE ON FACEBOOK, LINKEDIN, TWITTER TOO

65% of online Australians are using social media

AND YOUR COMPETITORS MAY (NOT) BE

Less than 30% Victorian small business use social media

FOR LEADERS AND CHALLENGERS

Only 5% of small businesses3 have a daily ‘habit’

3 Based 18% of 30%

FOR THE BENEFITSAdvantages of a strategic social media habit include:

• Fun and creative: brilliant for sharing stories with words, photos and videos;

• More Connections: online networking with friends, fans & followers;

• Drives traffic: generating visitors to your website / front door;

• Builds communities: enables interests to be shared with clients and stakeholders / suppliers in geographic areas or specific industries;

• Increased revenue: by turning prospects into paying clients;

• Creates loyalty: through closer more trusting relationships;

• Raising awareness: of your brand and business, what you stand for, who you are & what you offer;

• Budget effectiveness: enables a far greater spread of marketing activities;

• Customer engagement: provides more and often better touch points to engage with your target audience;

• Real-time feedback: direct and immediate communication 24/7.

TO ATTRACT & RETAIN CLIENTSSocial media should be part of your marketing house

AND MEASUREDCalculating your offline & online traffic, leads and

revenue

SOCIAL MEDIA MARKETING PRODUCTS

• Social Media System Technical Set-Up. $990+GST

• Integrated account set up of five social media channels e.g. LinkedIn, Facebook page, Twitter, G+, YouTube

• Upload of basic ‘about us’ information

• Upload of brand imagery

• Add share and social media icons to website

• Social Media Optimisation (SMO) Strategy $1,500+GST Brief development that (with the Content Marketing Plan) enables strategic social media activities to be planned in advance, making it easier to coordinate campaigns and grow reach

• Social Media Monitoring & Management Quote following SMO Strategy from $550+GST/month

REF: http://themarketingnetwork.com.au/services/promotion/social-media

THE MARKETING NETWORK www.themarketingnetwork.com.au

SOCIAL MEDIA POWER TO CONNECT