Facebook, Mobile and Search Marketing for SMEs

Wendy AngFounderOptimind Technology Solutions

Sunday, September 22, 13

Hizon’s  Catering  Case  Studyhttp://bit.ly/11v7vxj

Sunday, September 22, 13

8  Things  I  learned  from  Various  Campaign  Executions

Sunday, September 22, 13

#1. Know your customer’spath to purchase.

Sunday, September 22, 13

Source: http://www.google.com/think/tools/customer-journey-to-online-purchase.html

Finance

vs

Retail

Sunday, September 22, 13

Awareness Consideration Intent Decision

Facebook

Search

Mobile

Facebook AdsFan Page

Facebook Graph Search

Facebook Friends Facebook Friends

PPC, SEO PPC, SEO SEO

iAd (iOS), Adwords (Android)

Apps Apps

Sunday, September 22, 13

Awareness Consideration Intent Decision

How I became a Digital Ocean Customer

Sunday, September 22, 13

#2. Content is King.

Sunday, September 22, 13

↑  Facebook  Engagement  &  Search  Ranking

Sunday, September 22, 13

Tip: Reuse content

Sunday, September 22, 13

#3. Run lean.

Sunday, September 22, 13

What  is  the  Lean  Startup?http://www.youtube.com/watch?v=_a3s0IXSuxY

Sunday, September 22, 13

build minimum viable product

benefits: reduce risk, reduce development cost

Sunday, September 22, 13

Sunday, September 22, 13

#4. Hard sell sucks.

Sunday, September 22, 13

#5. Giving away a free iPhone doesn’t always work.

Sunday, September 22, 13

Offer a relevant prize.

Sunday, September 22, 13

#6. Use mobile apps as a marketingtool before it gets saturated.

Sunday, September 22, 13

#7. Be creative & relevant.

show immodium video

Sunday, September 22, 13

Toilet  Tracker  by  Immodiumhttps://vimeo.com/63007010

Sunday, September 22, 13

#8. Analyze your data.

Sunday, September 22, 13

Sunday, September 22, 13

“We  have  technology,  finally,  that  for  the  first  time  in  human  history  allows  people  to  really  maintain  rich  connections  with  much  larger  numbers  of  

people.”  –    Pierre  Omidyar,  Founder,  eBay

www.myoptimind.com

facebook: digitalmarketingphtwitter: optimind

Sunday, September 22, 13