Social Media is Everything We Do

September 10, 2009

Who is thunder::tech?

thunder::tech is an integrated marketing agency. We provide integrated marketing services through:

Digital marketing services Branding & design Public relations Advertising

10 years in business with 20+ team members, based in Cleveland, operating nationally.

Jason J. Therrien President of thunder::tech Driver of the integrated model @jasontherrien Believer of the “everything we do” mantra

Who’s this guy?

What is social media?::

What is social marketing?

Social marketing– Any two way opportunity that a

company uses to interact, engage and communicate, typically in a digital format

http://mashable.com/2009/09/09/stats-flat-month-social-media/

Stats::

Social Media Can Damage::

Problems can spread quickly: Ex: Motrin Moms with “mommy bloggers”

Companies have no control over the public Ex: Dominos

Customer Service Ex: Comcast

Local / Smaller Examples

(Because it is marketing….shhhh)

All social strategy must maintain the elements of strong advertising campaigns:

A purpose Goals and objectives Key messages Tactics Measurement

Just like Marketing::

Determine your appetite Understand the platforms Where are your audiences? Listen Commitment

Starting::

Social Marketing campaigns work best when they work hand in hand with existing efforts:

Integrate into other online presences Work into ads Customer service Promotion Hiring

Integrate!

Case Study::

Brothers At War

An independent documentary

marketed primarily through

grass roots marketing

Case Study::

Positively Cleveland

The convention and visitors

bureau for Greater Cleveland

Case Study::

Jakprints

One of the world’s largest

quick production print and

apparel shops

Integrate or die Mobility Customer service is the new salesperson Marketing IS everything we do It’s about the consumer.

The Future::

Feel free to contact us at anytime:: On the Web: www.thundertech.com Our Blog: chatter.thundertech.com Twitter: @thundertech, @jasontherrien

Thank You!