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A presentation about branding in 2013. It's not about social media, it's not about impressions, it's about making a connection. It's about delighting a customer, it's about acquiring feedback as much as possible. It's about actually caring about a customer.
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everything you heard about social media is
wrongby: jeph maystruck
brand: a widely held
set of believes and expectations of what you
deliver and how you deliver it, validated by customer
experiences
there’s no such thing as a
neutral brand impression
what happened?
we’re getting
smarter
what happened to the
media?
join therevolution
do you believe everything see on
tv?
what is the most powerful form of
marketing?
word of mouth is still the most powerful form of
marketing.
it’s just easier now.
meet the
morgenson
s
35 hidden cameras
17 microphones
15 hidden crew members
“the results proved beyond any doubt whatsoever that marketers, advertisers,
and big business have nothing at all compared to the
influence we consumers have on one another.”
-martin lindstrom
the future of marketing:
social objects
people only go on the internet for two reasons, to
either
solve a problem or to be
entertained. nothing else.
to make anything
remarkableyou may have to piss
some people off.
@jephmaystruckstrategylab.ca
jephmaystruck.com