A introduction to social media I gave to the management staff of a local nonprofit.
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1. Social Media for Nonprofits an introduction Presented by
Jessica Sadoway 14February 2011 Social media sticker icons by
Dawghouse Design Studios
2. Overview of agenda
What is social media?
Why use it?
What are some common social media tools?
Is social media right for us?
How do we get started?
3. What is social media?
Social media is the free exchange of ideas
4. What is social media?
Conversations
Community building
Sharing and listening
Building trust and reputation
5. Some common misconceptions 6. What is NOT social media?
Social media is NOT
Another place to put your ads
A one-way street
An instant fundraiser
7. So why use it?
To connect with peers, donors, patrons
To reinforce and build relationships
Internet users are more likely than others to be active [in
groups]: 80% of internet users participate in groups, compared with
56% of non-internet users.
-The Social Side of the Internet,Pew Research Center Internet
& American Life Project (January 2011)
8. So why use it?
To manage your brand and online presence
To give your organization a human face
9. So why use it?
To manage your brand and online presence
To give your organization a human face
10. Okay, so what are the tools? 11. Your Website
Your website is your home base
Key concepts:
Informational
Static
Formal
[Image from client website header here] [Image from client
website content here I used the About Us page as an example of
static content] 12. Your Blog
If your website isstatic , your blog isdynamic
Key concepts:
Improves Search Engine Optimization (SEO)
Casual
Informational
Position yourself as an
industry expert
13. Facebook
Quick fact: Facebook just surpassed 600 million users worldwide
(making it the third largest country on earth)
Key concepts:
A great forum
Listening and sharing
Transparency
Calls to action
Link posting
14. Twitter
An at-a-glance news stream in 140 characters or less
Key concepts:
Quick and informal
Sharing links and information
Connecting and networking
15. Flickr
Photo-sharing: a picture is worth a thousand words, right?
Key concepts:
Human element
Engaging and fun
Community contributions
16. YouTube
Quick fact: YouTube is the second largest search engine in the
world after Google
Key concepts:
Human element
Engaging and fun
YouTube Nonprofit program
Screenshot from YouTube Nonprofit Program intro video 17. Is
social media right for us?
Things to consider:
Organizational goals
Reach a new audience? Improve accessibility and communication?
Increase transparency? Fundraising?
