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An overview given to executives of non-profit foundations in the largest heathcare system in Ohio and one of the largest in the country.
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Copyright 2010, Catholic Health Partners
Social Media overviewHow could this help donor relations?
What is social media?
• Blogs
• YouTube
• Foursquare
• Google+
• And many, many more…
Why social media marketing?
• 165 million Americans using social networks by 2014
- 57% of 55-64 year olds
- 28% 65 or older
• 142 million read blogs by 2013
One third of female social networkers check Facebook first thing in the morning!
Why social media marketing?
• Build awareness
• Enhance reputation
• Drive traffic to website
• Bolster proactive media relations
• Increase reach of message
• Converse with “brand advocates”
How do you use social media for relationship building, reputation mgt. …
• Listening – A virtual “focus group” • Monitoring and responding – Thanking supporters, heading off rumors, offering valuable insights• Sharing – Broadcasting news and information• Connecting – Making contacts with “movers and shakers”
Questions & Answers
@CHPUpdate on Twitter
Catholic Health Partners on Facebook
CHPUpdate on YouTube
