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Advice on the good, the bad and the ugly of using social media to position yourself as a thought leader. Includes case studies to guide.
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Social Media for Leaders
With Johanna Baker-Dowdell
Strawberry Communications
July 28, 2013
www.strawberrycommunications.com.au
Why use social media for thought leadership?
www.strawberrycommunications.com.au
How can you stand out in your industry?
www.strawberrycommunications.com.au
• Share great content about industry trends
• Think new, different, insightful or even challenging
• Find the right content tool/s for you
Which platform?
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Be authentic
Case study: Discover Tasmania
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Case study: Tassie Fires – We Can Help
www.strawberrycommunications.com.au
LinkedIn for Leaders
www.strawberrycommunications.com.au
Twitter for Leaders
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Facebook for Leaders
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Blogging
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What happens if things go bad?
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Case study: Dover Real Beauty campaign
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Case study: Click Frenzy
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Take home points
• Who do you want to reach?• Find the right platforms• Get your profile right• Use a good head shot• Promote your social media links• Use your blog to extend relationships• Add value and be helpful• Ask questions, answer questions• Make it easy to reshare your content
www.strawberrycommunications.com.au
Connect with Strawberry Communications
• Web: www.strawberrycommunications.com.au• Email:
[email protected]• Phone: 0477 000 170• Twitter: @JohannaBD or @bizbabyonboard• Facebook: StrawberryCommunications• LinkedIn: johannabakerdowdell• Google+: Johanna Baker-Dowdell• Blog: Strawberry Communications Blog, Business
& Baby on Board
www.strawberrycommunications.com.au