New Leaders Council Des Moines Social Media Branding

(Nonprofit) Social Media Branding

By @ctrappeNew Leaders Council

May 2014

@ctrappeTrappeDigital.com

Living Authenticallyand Publicly

By @ctrappeNew Leaders Council

May 2014


Hi … this is interactive :)

● Tell me about yourself - your job, family, etc.

● What’s your story?



Rules

Please ask your questions: This will increase the chance to get an answer.

Feel free to share opinions.

Tweets, Blog, etc. - That’s all allowed. (Send a link, please!)

Today...

Not talking about..● Social media

marketing● Messaging● Manipulation

Talking about:● Inclusive

strategy - including social

● Storytelling● Meaningful

sharing● Solving people’s

problems● Connecting




People connect with organizations…

● they believe in.● they have a connection to.● they trust.


How do you build those?

● Stand for something● Be transparent● Be responsive


Not rocket science: All interactions

100 percent


What percentage online?


Usual guesses:

Online50-70 percent

Offline50-30 percent

Source: Jonah Berger’s “Contagious: Why Things Catch on.”


http://www.amazon.com/gp/product/1451686579/ref=as_li_tf_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1451686579&linkCode=as2&tag=theauthstorpr-20

Actual breakdown ...

But the perception …And people are online!

Online:7 percent

Offline:93 percent


We connect and deal with people we like, trust and who add meaning to our lives!


Simon Sinek: Start with why

What to do first…

Why?I do what I do because ...


Why?

Share that… publicly.

Scary?


Benefits?

ConnectionsBusinessMeaning


How to get there?

Decision time: Do you want to?Commit the time

Decide what to share!Constant, relevant, new!“On Facebook much?”


Things you share

● Brand voice● Topics of expertise● Fit into business goals

Tools

Make it a habitPick the right tools

GoMeasure what works and what doesn’t


Be prepared: Everyone starts at 0

Exercise

What do you stand for?

Exercise

Why do you do what you do?

Exercise

What’s your expertise?

Expertise

What can you say about this?

Will you share?

What do you stand for?Why do you do what you do?What’s your expertise?What can you say about this?

Let’s discuss...Christoph [email protected]@gmail.com

Technology

New Leaders Council Des Moines Social Media Branding