SOCIAL MEDIA for B2B

IS SOCIAL MEDIA ONLY FOR CONSUMER ORIENTED BUSINESSES

IS SOCIAL MEDIA ONLY FOR CONSUMER ORIENTED BUSINESSES

OR B2C’S

NO

YOU MUST BE WONDERING...

WHAT DOES IT TAKE FOR B2B TO

SUCCEED IN Social Media ?

SOCIAL MEDIA IN B2B IS ENTIRELY A DIFFERENT BALL GAME

COMPARED TO B2C

SOCIAL MEDIA IN B2B IS ENTIRELY A DIFFERENT BALL GAME

SO..

WE ASKED

”“ What is the toughest challenge for Social Media in a B2B

environment?

Here are the Top 3 priorities

DEVELOP AN APPROPRIATE CONTENT THAT SUITS B2B1

DEVELOP AN APPROPRIATE CONTENT THAT SUITS B2B1THE AUDIENCE PROFILE IN B2B IS DIFFERENT.

IN OTHER WORDS..

KNOW

YOUR

• THE AUDIENCE PROFILE IN A B2B ENVIRONMENT IS DIFFERENT.• THEY ARE INFORMATION SEEKERS• THEY WANT TO KNOW THE WHAT’S AND WHY’S OF THE

VALUE OFFERED

B2B 101

MOTIVATE OTHERS TO PARTICIPATE IN THE EXERCISE2

DEVELOP AN APPROPRIATE CONTENT THAT SUITS B2B1

MOTIVATE OTHERS TO PARTICIPATE IN THE EXERCISE2

IT IS IMPORTANT TO MOTIVATE EMPLOYEES TO PARTICIPATE IN THE EXERCISE.

MOTIVATE OTHERS TO PARTICIPATE IN THE EXERCISE2

GET THE SUBJECT MATTER EXPERTS TO PLAY A KEY ROLE.

“ ”

I think employee participation is one of the toughest challenges - specifically getting your subject matter experts to participate effectively internally and externally. They need to be guided,

motivated and participation needs to be sustained over the long term. Early wins and recognition may go a long way but it is

always going to be a challenge to reach those decision-makers without adequately equipping your employees to participate

successfully.

Yekemi Otaru@Mrstaskmistress

MOTIVATE OTHERS TO PARTICIPATE IN THE EXERCISE2

DEVELOP AN APPROPRIATE CONTENT THAT SUITS B2B1

ALIGN YOUR SOCIAL MEDIA GOALS WITH YOUR LONGTERM STRATEGIC GOALS3

SOME EXAMPLES

Over 1.8 million video views

Remember

People are people, whether

they work for a B2C or a B2B

@Simplify360

THANKS TO YEKEMI, PETER PUDAITE, GREG COHEN, DAMIAN CORBERT ETC. FOR THEIR INPUTS

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