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Demystifying Social Media
4th September 2012Vivian Yang
In the beginning…..
People used to meet up and talk..
of course it was hard when you do not live near each other.
As time passed…
New ways of communication developed
post, pigeons, telegraph, light signals, telephones, couriers, newspapers, TV,
radio, emails, fax…
Today…
we have SOCIAL MEDIA
WHAT IS SOCIAL MEDIA??
“a group of Internet-based applications that build on the ideological and technological
foundations of Web 2.0, and that allow the creation and exchange of user generated
content.”- Wikipedia
Or simply put..
social media is people have conversations online,
powered by online tools which help groups of people come together.
The conversations take place on… • Social Networking e.g. Facebook, LinkedIn, My space• Blogs• Micro-blogging e.g. Twitter• Media Sharing – Video Sharing, Photo Sharing e.g. Youtube, Picassa, Flickr• Discussion Forums & Message Boards• Social Events (Gets the word out about events) e.g. Meetup• Customer Reviews• Knowledge Sharing e.g. Wikipedia, Ask.com• Social News (allows people to submit news stories) - Digg, Reddit• Social Bookmarking (allows you to bookmark and share your websites) e.g.
Delicious• Check-ins e.g. Foursquare• Podcastand lots, lots more…
The power of social media
YOUYOU
Vendors
Colleagues
FriendsEmployees
Co-workers
The power of social media
YOU
Vendors
Colleagues
Friends
Employees
Co-workersVendors
Employees
Co-workers
Colleagues
Friends
The power of social media
YOU
Vendors
Colleagues
FriendsEmployees
Co-workers
Vendors
Employees
Co-workers
Colleagues
Friends
VendorsCo-workers
Colleagues Friends
Employees
Social Media isn’t a fad .. it’s a fundamental shift in the way we
communicate
WHY SOCIAL MEDIA MATTERS
Years taken to reach 50 million users
RADIO – 38 yearsTV – 13 years
Internet – 4 yearsIPOD – 3 years
Facebook added 200 million users in less than a year
SOCIAL MEDIA has overtaken Pornography as the #1 activity in
the web
1 in 8 couples married in the US met via social media
If FACEBOOK was a country, it would be the world’s 3rd largest
country.
More Facebook Facts
• One in 9 people in the world are on Facebook
• Monthly active users now total nearly 850
million
• One in 7 minutes spent online is on Facebook
• 100 billion connections
11.5m Australians on Facebook
That’s half our population
4 billion views per day on YouTube..
During this preso, a few hundred hours of video would be uploaded onto YouTube
If Wikipedia were made into a book, it would be 2.25 million
pages long
Lady Gaga, Justin Bieber & Britney Spears
have more twitter followers than the entire populations of North Korea, Australia, Chile, ..Sweden
and Greece combined
More Twitter Facts
• There are over 465 million accounts• 175 million tweets a day• Most number of followers:
1) Lady Gaga 29m, 2) Justin Bieber 27m3) Kate Perry 26m
• In Australia… there are 2.1m accounts
Australian users Ave time spent per visit (Australia)
Facebook 11.5m 21 min
YouTube 11m 20 min
Blogspot 4m 6 min 40 s
LinkedIn 2.2m 8 min 50 s
Twitter 2.1m 10 min 50 s
Wordpress 1.6m 5 min 30 s
Numbers we cannot ignore!
Social Media & Rotary
Our Rotary Club Facebook page
www.facebook.com/macquarieparkrotary
Rotaract Club of Macquarie Uni (191 likes)www.facebook.com/rotaractmq
Rotary Club of Sydney (225 likes)www.facebook.com/SydneyRotaryClub
End Polio Now – 17,000 likeshttps://www.facebook.com/pages/End-
Polio-Now/78976274836
Rotary International -188,000 likeshttps://www.facebook.com/rotary
Facebook page allows us to showcase our Club activities
You can stay in touch even if you missed an event
Engage with the public and with members
Demonstrate our successes
Promote our club
Publicise our events
Share members’ activities
Promote other clubs’ activities
Facebook Groups
- facilitates more
discussions within a group
Rotarians on Social Networking Fellowship
Rotaract Club of Macquarie Uni
And here’s our newest page –Rotary Carols on the Common
What is Twitter
Twitter is a social network where you post short bursts of thoughts and
information.
“You say what you’re doing in 140 characters or less, & people who are interested in you get
those updates..
Twitter lets people share moments of their lives…momentous occasions or mundane ones.
“Evan Williams, Co-founder of Twitter
Twitter SpeakTweet A message on Twitter
Twitter Handle username
e.g. @macparkrotary
Follow when you subscribe to messages from another individual, you follow the person on Twitter
@reply public message sent from one person to another
DM Direct message from one individual to another
RT Retweet – sharing someone else’s post
Hashtag Allows a tweet to be easily searched and located
e.g. #tedxmacuni
HashtagAllows a tweet to be easily searched and located #Rotary
RTRetweet– sharing someone else’s post
Twitter Handle -username @rotary@macparkrotary
Followers & Following
Tweets
www.twitter.com/rotary
@reply
-public message sent from one person to another
Aka “mentions”
www.twitter.com/macparkrotary
Sharing of news
www.twitter.com/endpolionow
Sharing of news
www.twitter.com/ndtimes
www.twitter.com/itsrotary
Benefits of Twitter:
Real timeQuickSimple
It allows you to
- stay connected- stay informed
- network & collaboration with likeminded people
- promotion and outreach- research
“It’s my water cooler”
So, what’s next?
If you are not on social networks yet, just join one and observe…
Facebook Join up and see what your friends are doing“Like” some organisations and stay in touch
Step-by-step guide to joining Facebook in September issue of RDU life & leisure
TWITTERJoin up and search for your favourite topics
e.g. #coffee, #rotary etc and see what people are saying
Only start interacting when you are ready.
And remember to share your stories..especially Rotary stories
And when you have some exciting news, send me the info and some pictures, and we can
share it on social media.
Facebook www.facebook.com/macquarieparkrotary
www.facebook.com/rotarycarolsonthecommonwww.facebook.com/rotaractmq
Twitterwww.twitter.com/macparkrotary
YouTube Channelhttp://www.youtube.com/user/RotaryInternational
LinkedIn Grouphttp://www.linkedin.com/groups?gid=858557
TwitterFollow @rotary at http://twitter.com/rotary
Facebookhttps://www.facebook.com/rotary
For any questions, please feel free to connect with me on:
FacebookPersonal: https://www.facebook.com/vivyang
Business: https://www.facebook.com/BusinessPropulsion
Twitter Follow @vivianmyang at www.twitter.com/VivianMYang
LinkedIn http://www.linkedin.com/in/vivyang
THANK YOU
