Embed Size (px)
DESCRIPTION
Presentation on social media from a behavior perspective. Gave this to the Schulich MBA class and also internally.
Citation preview
Social
Mediad e m y s t i f i e d
part one
conversations are simple
people are not
foreseenbehavior?
75 million blogs and climbingMore mobile phones than TV sets
1.3 billion Internet users3.3 billion active mobile subscribers
Canadian broadband users online more hours monthly than any other countryOver 5.9 million canadians on MySpace
18% of advertising generates positive ROITexting is the most widely used data
application on the planet2 billion users of SMS
800 million active users of emailUp to 85% of Koreans belong to Cyworld
Majority of youth expect two-way relationships from their brands
75 million blogs and climbingMore mobile phones than TV sets
1.3 billion Internet users3.3 billion active mobile subscribers
Canadian broadband users online more hours monthly than any other countryOver 5.9 million canadians on MySpace
18% of advertising generates positive ROITexting is the most widely used data
application on the planet2 billion users of SMS
800 million active users of emailUp to 85% of Koreans belong to Cyworld
Majority of youth expect two-way relationships from their brands
These are the
!"#$%
changing?
How are behaviours
and what are you doing
to understand these changes?
Technology is an enabler.
Is it also changing the way we
communicate?
I follow 45 people on twitter.
115 people follow me.
It is on my desktop and my phone.
It’s value is dependant on 3 things
- size of world
- reach of my network
- how my “friends” and I use it
how do you design websites?
how do people view websites?
http://www.commoncraft.com/rss_plain_english
What is RSS?
the platform is the movementNOT
The “tenacious investigative reporting sparked interest by the traditional news media and led to the resignation of Attorney General Alberto Gonzales
“won a George Polk Award for legal reporting for coverage of the firing of eight United States attorneys”
a “blogger”?
is cybernetics science fiction?
or is it already here?
"Media are not extensions of
ourselves but interfaces with
experience"
Michele Perras
Beale Institute for Strategic Creativity
what interfaces define our world?
connected
everywhere
ofextensions
our space
defining
who we are
redefine
Rich mediadevices
New eBookReaders
Console Devices
Cell Phone is KING
PVRs
iPod bikini
devices
reach
our clients
Rich mediadevices
New eBookReaders
Console Devices
Cell Phone is KING
PVRs
iPod bikini
will
be here?
we
how do
define reach?
users prefer contextual mediaDEMAND
contextual = relevant
relevant = they are in control
whatwhere
when
Sarah Silverman launchesYouTube video
Sarah Silverman appears onJimmy Kimmel (on air)
YouTube video airs on ABC.com
Jimmy launches YouTuberesponse Final show sequence “as it aired”
available on YouTube
social media = participatory
http://tinyurl.com/3dfum7
Will It Blend? - iPhone
All about Whuffie
Social currency vs. authority
who is listening this week?
Moi
Sean Howard
my day gig:
Director of Strategy and Innovation,
Lift Communications
my blog:
craphammer.ca
my favorite sport:
frisbee
my twitter:
twitter.com/passitalong
sources
“Chrysler Ready to ‘Listen’ on New Site”, AdAge, http://adage.com/article?article_id=125900
“Blogger, Sans Pajamas, Rakes Muck and a Prize”, NY Times, 25 Feb 2008, http://tinyurl.com/2ydtnj
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution, Justin Kirby and Paul Marsden, Butterworth-Heinemann
“Thought Piece: Mobile Telecoms Industry Size 2008”, Tomi T Ahonen, www.tomiahonen.com
“Social Network Sites: Definition, History, and Scholarship”, Danah m Boyd, http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html
“Wikinomics: How Mass Collaboration Changes Everything”,
images
Action Datson, Flickr, http://www.flickr.com/photos/actiondatsun/
passiveaggressivenotes, Flickr, http://www.flickr.com/photos/passiveaggressive/
jsarcadia, Flickr, http://www.flickr.com/photos/jsarcadia/
beggs, Flickr, http://www.flickr.com/photos/beggs/ (Series)
ernoldiño, Flickr, http://www.flickr.com/photos/kouchi/
images
moostive, Flickr, http://www.flickr.com/photos/mrasoulov/
David Armano, logic+emotion, http://darmano.typepad.com/logic_emotion/
Travelin' Librarian, Flickr, http://www.flickr.com/photos/travelinlibrarian/
RSS in Plain English, Common Craft, http://www.commoncraft.com/rss_plain_english
iphone: Will it Blend?, BlendTec, http://www.willitblend.com/videos.aspx?type=unsafe&video=iphone
Jimmy Kimmel show, ABC, http://tinyurl.com/2la8eg
