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Social media can be a great tool to grow your business, but it can also be very overwhelming and confusing. But it doesn't have to be! This presentation will help you identify the RIGHT social media platforms for YOUR ideal clients.
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Social Media Demystified
Understanding the Basics for YOUR Business
By Wendy McClellandwww.WendyMcClelland.com
The 3 MOST Important Things for Successful Marketing
1. IDENTIFY your ideal clients (Who)2. FIND your ideal clients (Where)3. CONNECT with your ideal clients (How)
- Allows businesses and organizations to connect with their influencers, donors, supporters and clients in an easy, low cost way
- It’s called SOCIAL media because it IS!
- Communicate
- Listen
- Respond
- Connect
All your online efforts should drive traffic to the ONE platform YOU control – YOUR website.
Website
Face
book
Pint
eres
t
Blogging
Google+
YouT
ube
Social Media Circle
Represents your brand
Is often the first place people find out about you
The first place most people look is the “About Us” or “Our Story”
tab – they want to do business with REAL people
Should be more about YOUR CLIENTS than you
Make it easy to get around and find things
People usually look to the right side of a website first – so put the
important tabs there (Blog)
Should arouse interest so people want to explore and learn more
Have something that gets people onto your mailing list (opt-in
offer)
Is updated frequently so people have a reason to return
Should be easy for YOU to update
Have an “opt in” offer to collect email addresses
Include links to your social media platforms
Have a link directly to your FB page so people can like it from your website
Opt in offer at the top of the page
Sandi Krakowski – one of the smartest users of social media
Is the LARGEST social media site in the English speaking world
Has over 1 BILLION monthly users
Majority of users are women - ages 18 – 29 (but may skew higher) Average users are college educated and earn over $75K annually
Over HALF of users view the site on a mobile device
Post at least 3 -5 times a day
When to post? - when YOUR audience is online
Analyze your visitors
Consider advertising (targeting)
Post your opt-in offer on one of your tabs
What to put on your Facebook tabs….
Opt in offers
Videos You can make custom tabs with free programs like www.shortstack.com
It also allows you to run contests on your tabs and
integrates with various email programs (e.g.
MailChimp)
Examples of a non-profit on Facebook
Great use of Facebook cover page – Air Miles customers submitted their photos
What is Twitter?
140 character opportunity to connect
the value of Twitter is in #hashtags
use the search function to find potential opportunities
(search #hashtags YOUR ideal clients would use)
contribute to conversations BEFORE you try to ask
people for $$
Who Uses Twitter?
Younger demographic (average age 27)
More city dwellers use it than rural residents
Approximately 15% of people who earn $30K – $75K use it
15% of women and 17% of men on social media use Twitter
Twitter is used more and more by news agencies and community organizations to keep citizens up to date during emergencies (flooding, etc.)
Examples of non-profits on Twitter
Organizations often have various team members post tweets
61 Million US users – 157 Million worldwide
39% are 35 – 54 years old
31% are 25 – 34 years old
19% are 18 – 24 years old
19% are companies with 5001 – 10,000 people
17% are companies with 501 – 1,000 people
Men outnumber women slightly (52% vs 47%)
Examples of a non-profit on LinkedIn
LinkedIn allows you to post samples of your work for potential employers/clients to view
Your Summary should contain the most important facts about you that would inspire a person to work with you.
More than 1 billion unique users visit YouTube each month
Over 6 billion hours of video are watched each month on
YouTube—that's almost an hour for every person on Earth, and
50% more than last year
100 hours of video are uploaded to YouTube
every minute
YouTube is now owned by Google – so all
Google searches allow for YouTube results to
show up
Short videos are best (under 5 minutes)
Well titled (Use terms that YOUR ideal clients will be using to
search “How To Set Up a Website”)
Strong descriptions with links to YOUR website
Can be recorded on an I-Phone
People want quality information NOT production value (but
make sure the sound is clear)
Examples of non-profit on YouTube
http://www.youtube.com/user/VancouverPenthouse
Ian Watt is a Vancouver, BC realtor who has taken all his marketing efforts online – and video is a BIG part of it.
http://www.youtube.com/user/SocialTriggers
http://www.youtube.com/user/jameswedmore
Derek combines understanding marketing and
human behaviour
James is one of the best
YouTube experts
Tips for
Decide which platform(s) YOUR IDEAL CLIENTS use!
Don’t waste time on a platform just because it’s fun
Have a clear plan of what to post – is it what your potential customers are
interested in?
Schedule your posts (use the Facebook scheduling tool or Hootsuite)
Check in twice daily to respond to comments
If you’d like a COMPLETE marketing strategy in an online coaching program join my new “From Inspiration to Action” program.
You get:- 7 months (one month free) of training videos, Q&A calls,
templates & resources and a private Facebook group
http://wendymcclelland.com/coaching/inspiration-action/
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