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The Core of yourSocial Media activity
Mark White Presentation: http://uk.linkedin.com/in/blogcoach
Free Blogging Course: www.betterbusinessblogging.com/free-business-blogging-course/
Blogging in the past
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1994First
Weblog
1999
“Blog”coined
Blogger Launched
2004
US elections
Word of the Year
2005
BusinessWeek FP
Blog as home on the web
Essentially, Social Media incorporate the online technology
and methods through which people can share content, personal
opinions, swap different perspectives and insights
Participation - Conversation - Interaction - Connectedness - Community – Sharing -
Trust - Trustedness
What is Social Media?
Social Media start point?
Social Media start point?
Online• SEO• Pay per click• Email marketing• Affiliate
marketing• Online PR• Webinars• E-newsletters
Social media • Social networking• Podcasts / Videos• Social bookmarking• RSS• Micro-blogging
Offline• Printed
Collateral• Seminars• Trade shows• Referral
marketing• Advertising• Direct mailings• Telemarketing• Networking
BusinessBlog
Internet Marketing Strategy
Internalrequirements
Companystrategy
Marketingstrategy
Externalfactors
Benefits of Blogging
Push Marketing Demonstrating Expertise & Personality Interactive communication Great Search Engine Benefits Easy to update Information Repository Integrated Approach Content Repository
A word of caution
It’s not about the technology Develop relationships using the technology Getting the right message to the right people
Reason #1
Reason #2
Reason #3
Fish where the Fish are
Build your own Pond
Impact of TechnologyPre Social Media
Impact of TechnologyWith Social Media
Getting the order right
1. Stop!!
2. Plan your goals
3. Look and listen to what’s happening
4. Start to build in the right places
5. Engage (with the right tools)6. Keep eyes and ears open
Blog as home on the web
Focus Points
Your Home on the Web A coordinating and adaptable force Real space for real content Crossover point between social and search Plan before you act
The Core of yourSocial Media Activities
