Marketing with social media admin conf 042611

www.merrigangroup.com© 2011 Mary Ellen Merriganwww.merrigangroup.com© 2011 Mary Ellen Merrigan

Market Yourself

with Social Media

ByMary Ellen Merrigan

www.merrigangroup.com© 2011 Mary Ellen Merrigan

Where are you on the spectrum?

Not-a-Fan Power User


ASSESSWhere are you now?


Companies recruit on the web!

80%


Complete your Google profile.


http://www.google.com/alerts

Set up a Google Alert for YOU!

http://www.google.com/alerts


Three strategies to assess web YOU.

http://www.onlineidcalculator.com

Register for your domain name

Seek input Ask Tests/assessments

http://www.onlineidcalculator.com/


Subscribe to Smartbrief.


NAME ITDefine “Brand YOU”


What’s your objective?


Design an email signature.

http://www.wisestamp.com/

Example:

OR:MARY ELLEN MERRIGANSmart Marketing Strategist | Merrigan Group LLCT: 505-280-9772 | E: [email protected] BLOG: http://www.ProfitMeister.com | WWW: http://www.MerriganGroup.com

http://www.wisestamp.com/

mailto:[email protected]

http://www.profitmeister.com/

http://www.merrigangroup.com/


Build a complete, powerful profile.

Keywords

Picture Professional headshot Personable smile Consistency across platforms Visual identity


Review your bio for social media.

7 to 9 words to introduce you

Keyword emphasis

Two-sentence bio

150 word bio (NOT your resume!)


ACTSpread the word


Expand your online influence.


LinkedIn is a powerful choice.


Get news in a digest on LinkedIn.


Use LinkedIn for biz networking.


Create job-hunt success on LinkedIn.


Consciously build your network.


Personalize your invites/responses.


Research people, titles, connections.


Focus on your headline.

Profile: 100% complete!


Your profile is your brand! Work it.


Ask and receive recommendations.


Personalize your requests.


Recommendations overview


Boxnet Slideshare Twitter links Blog links LinkedIn groups User forums

Enhance your summary with apps.


Leverage Facebook for your future.


The photo strip offers brand options.


Connect with people you know.


Practice Facebook restraint.

“Like” company pages Adjust your privacy controls Let status updates reflect maturity


Make Twitter work for you.


Listorious Twitter lists offer info.


Twitter tips make success easy.

Companies Leaders Tools


AUTHENTICATELive Your Brand


Position yourself as an expert.

1. Determine your brand2. Create a matching profile3. Create accounts at all major places4. Get your knowledge out5. Develop a strategy for using videos6. Leverage for SEO7. Be active on your sites8. Become a voice of the industry


Present yourself with style.

Mydropcard.com Rmbrme.com

How am I remarkable?


Stand out in a cookie cutter world.

Amazon book reviews Articles to article banks & web portals Profile at Ziggo.com, or Zoominfo.fom


MEASUREMonitor the Result


Track mentions on your terms.

Social Mention Serph Spy Yotify Notify me Filtrbox


IN SUMMARY...Your Responsibility: Social Media


ASSESSWhere are you now?


NAME ITDefine “Brand YOU”


ACTSpread the word


AUTHENTICATELive Your Brand


MEASUREMonitor the Result


How social are you?

Everybody is a genius. But, if you judge a fish by its ability to climb a tree, it will spend its whole life believing that it is stupid.

~Albert Einstein

Business

Marketing with social media admin conf 042611