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Case study slides shared during the Social Media Case Studies panel at Blogworld Expo 2008.
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1. Lenovo’s Voices Of The Olympic Games
Lenovo’s Voices Of the Olympic Games
3 Lessons:
1.Think strategy, not tactics
2. Find your passion
3. Integration your efforts
2. Personality Not Included Facebook Group
PNI Facebook Group
3 Lessons:
1.Offer something valuable
2. Don’t overblast
3. Set rules, be the police
3. Ford Taurus Blogger Program
Ford Taurus Blogger Program
3 Lessons:
1. Know your product
2. Tap into something they know how to do
3. Search visibility is a valid KPI