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1. Lenovo’s Voices Of The Olympic Games

Social Media Case Studies - Blogworld

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Case study slides shared during the Social Media Case Studies panel at Blogworld Expo 2008.

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Page 1: Social Media Case Studies - Blogworld

1. Lenovo’s Voices Of The Olympic Games

Page 2: Social Media Case Studies - Blogworld

Lenovo’s Voices Of the Olympic Games

3 Lessons:

1.Think strategy, not tactics

2. Find your passion

3. Integration your efforts

Page 3: Social Media Case Studies - Blogworld

2. Personality Not Included Facebook Group

Page 4: Social Media Case Studies - Blogworld

PNI Facebook Group

3 Lessons:

1.Offer something valuable

2. Don’t overblast

3. Set rules, be the police

Page 5: Social Media Case Studies - Blogworld

3. Ford Taurus Blogger Program

Page 6: Social Media Case Studies - Blogworld

Ford Taurus Blogger Program

3 Lessons:

1. Know your product

2. Tap into something they know how to do

3. Search visibility is a valid KPI