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Budget, What Budget? One Person Social Media Marketing with
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Budget? What Budget?One Person Social Media Marketing
with ZERO Budget
Budget? What Budget?One Person Social Media Marketing
with ZERO Budget
Leslie McLellan
@lesliemclellan
www.JustASmallTownGirl.us
#BWELA
Leslie McLellan
@lesliemclellan
www.JustASmallTownGirl.us
#BWELA
Social Media is likeSocial Media is likeWinning the LotteryWinning the LotterySocial Media is likeSocial Media is likeWinning the LotteryWinning the Lottery
When done correctly,
not taking any shortcuts…
It can be like to you!
Fall of 2008Fall of 2008Fall of 2008Fall of 2008
• Economy was tanking• Chamber losing businesses• Lost EVERY sponsor for
our events.• Advertising vs. Events…
• Only option was Social MediaOnly option was Social Media
Spring of 2009Spring of 2009Spring of 2009Spring of 2009• First Tweets at Lake Arrowhead Film Festival• Event lived on 3 weeks after it was over
Summer 2009Summer 2009Summer 2009Summer 2009
Used Events to Spread the Used Events to Spread the WordWord
Antique & Classic Wooden Boat Antique & Classic Wooden Boat ShowShow
Summer Concert SeriesSummer Concert Series
May 2010May 2010May 2010May 2010
• We proved Social
Media ROI!
• Great publicity for
Lake Arrowhead!!
County Grant statisticsCounty Grant statisticsbased on bed tax collected
County Grant statisticsCounty Grant statisticsbased on bed tax collected
• 2008 $133,062.00• 2009 $133,717.00• 2010 $131,808.00
The Take-Away from this talk…The Take-Away from this talk…The Take-Away from this talk…The Take-Away from this talk…• When used wisely, social media
WILL make the difference for those with small budgets.
• You might not change the world, but you WILL change and help your community and businesses.
• For those with small budgets, social media is just like winning the lottery!
If I can do this as Just a Small Town If I can do this as Just a Small Town Girl…Girl…
SO CAN YOU!!SO CAN YOU!!
Thank You So Much For Attending!Thank You So Much For Attending!Thank You So Much For Attending!Thank You So Much For Attending!
• www.JustASmallTownGirl.us• www.LakeArrowhead.net• @lesliemclellan
Leslie’s Contact Info:Leslie’s Contact Info:(I’d love to connect with you!)(I’d love to connect with you!)
