Print + Mobile:Understanding

QR Codes

Print + Mobile:Understanding

QR Codes

Jason PintoJason Pinto

Who Am IWho Am I

@JasonPinto

CMO,

interlinkONE

QR Codes Have Emotions?QR Codes Have Emotions?

http://www.flickr.com/photos/hansthijs/4053398162/sizes/m/in/photostream/

Why Do They Matter?Why Do They Matter?

Who Needs Them?Who Needs Them?

Anything That is Printed.

Meet the QR CodeMeet the QR Code

QR = “Quick Response”QR = “Quick Response”

Applications for ScanningApplications for Scanning

Year of Birth = 1994Year of Birth = 1994

Creation Process is SimpleCreation Process is Simple

QR Codes: QR Codes: Design Design OptionsOptions

Simple vs. ComplexSimple vs. Complex

Not Every Pixel is NeededNot Every Pixel is Needed

Insert A LogoInsert A Logo

Color Choice OptionsColor Choice Options

• Contrast is key!• Test, test, test!

Use of Color, Logo, & Pattern

Use of Color, Logo, & Pattern

http://ilnk.me/QRPattern

Super-Sizedfor Buildings& Billboards

Business Card SizeBusiness Card Size

Soften Hard Edges w/ Round Corners

Soften Hard Edges w/ Round Corners

Use Colors to Match Your Theme

Use Colors to Match Your Theme

Best Practices Best Practices for Using QR for Using QR Codes to Make Codes to Make Print InteractivePrint Interactive

Shorten the URL!Shorten the URL!

Cut Down on the Egg NogCut Down on the Egg Nog

http://www.flickr.com/photos/random_j/1126645979/sizes/m/in/photostream/

Mobilize Your Content!Mobilize Your Content!

Mobile Needs…Mobile Needs…

Inquiry Forms

Social Integration

Easy to See & Click

Mobile NetworkingMobile Networking

Track, Measure, TestTrack, Measure, Test

Track, Measure, TestTrack, Measure, Test

Examples Examples for a Bit of for a Bit of InspirationInspiration

QR Codes Make Gardens Grow

QR Codes Make Gardens Grow

Interactive Print Leads to Tips

Interactive Print Leads to Tips

•Rochester Jazz Festival•QR Codes on Posters•Mobile-Optimized Festival Guide

QR Codes to VOCQR Codes to VOC

QR Codes on Direct MailQR Codes on Direct Mail

QR Codes for FeedbackQR Codes for Feedback

QR Codes for Social TrafficQR Codes for Social Traffic

QR Codes on a BlogQR Codes on a Blog

Yes, epic posts do get printed.

Don’t Forget FundamentalsDon’t Forget

Fundamentals• Give a compelling reason to scan• Know your audience• Focus on the mobile experience

Want to Stay in Touch?Want to Stay in Touch?

LinksLinks

• http://Twitter.com/JasonPinto• JasonP@interlinkONE.com• http://QReateAndTrack.com• http://iFlyMobi.com